Fernanda Pardo Email & Phone Number

Buenos Aires Province, Argentina

Argentina

Team of 150 reps and 7 leaders with direct reports in Contact Center− Lead Omnichannel Development Strategy − Brand Guardianship− Crisis Communications: Create a plan and act quickly. Definition and supervision of the set of actions and communications in the event of a crisis to minimize its impact.− Evaluation of launches and 360º campaign's performance.− Working cross area in order to meet the challenges & completely oriented to the digital transformation−… Show more Team of 150 reps and 7 leaders with direct reports in Contact Center− Lead Omnichannel Development Strategy − Brand Guardianship− Crisis Communications: Create a plan and act quickly. Definition and supervision of the set of actions and communications in the event of a crisis to minimize its impact.− Evaluation of launches and 360º campaign's performance.− Working cross area in order to meet the challenges & completely oriented to the digital transformation− Restructuring of the contact center including the development of the 2nd line to ensure a customer-oriented vision from start to finish− Increase and maintain KPIs at the highest levels in the last year− Development of a customer service dashboard to access information centrally and available online.− Start-up of the Community Managers area in Tuenti (Facebook, TW and Instagram).− Encourage and lead cross-area work, together with the agency for the identification and escalation of trends, bottlenecks or any other problem that hinders total customer satisfaction.− Establish and communicate clear priorities, schedule activities with the team to ensure optimal use of time and resources.− Insights Generation from customer listening− Negotiation with suppliers− Migration Contact Center and service platform from El Salvador to Argentina without affecting the client Show less

− Developed the entire structure of sales force nationwide, exceeding sales targets.− Guarantee the fulfillment of the commercial objectives of portability, 1st recharges and consumption levels− Planning, execution and monitoring of commercial actions. Tuenti Tour 2019− Project support materials for FDV and POP for withdrawal points, kiosks, etc.− Develop alternative sales channels (star points, PDR)− Implemented incentive systems for both distributors & sellers−… Show more − Developed the entire structure of sales force nationwide, exceeding sales targets.− Guarantee the fulfillment of the commercial objectives of portability, 1st recharges and consumption levels− Planning, execution and monitoring of commercial actions. Tuenti Tour 2019− Project support materials for FDV and POP for withdrawal points, kiosks, etc.− Develop alternative sales channels (star points, PDR)− Implemented incentive systems for both distributors & sellers− Developed Trademarketing actions aimed at increasing sales along the country Show less

- Leading PR activities in the industry promoting Dinatech- Define a corporate image representation at exhibitions and other events.- Work daily with the external public relations agency on PR strategy for events and commercial actions- Carry out proactive relations with the media- Plan and develop materials like the company newsletters and other sales tools such as brochures, manuals, etc.- Provide the sales force with market communication support.- Coordinate segment… Show more - Leading PR activities in the industry promoting Dinatech- Define a corporate image representation at exhibitions and other events.- Work daily with the external public relations agency on PR strategy for events and commercial actions- Carry out proactive relations with the media- Plan and develop materials like the company newsletters and other sales tools such as brochures, manuals, etc.- Provide the sales force with market communication support.- Coordinate segment oriented e-newsletters to implement direct mailing campaigns.- Manage internet and intranet site sections. - Liaise with Press and Design Agencies and other suppliers.- Partner Facing & Marketing Alignment (HP, Lenovo, Dell, LG, Intel, Kodak, WD).- Develop integrated marketing plans in coordination with the Sales Team- Business intelligence & market trends - Follow channel trends, identify channel development opportunities Show less

I have 2 people under my supervision - In charge of the entire billing process- Control Contract- Evolucion of Prospect- Register Client- Billing- Monitoring the evolution of TurnoverPreparation of monthly reports in order to check the evolution of: Billing, Revenue Assurance, Contracts, Clients, Prospects

Buenos Aires, Argentina

- Close relationship with Partners business and development of mutual growth opportunities- Brightstar Marketing services design, sale, implementation, billing and tracing at regional level.- Management reporting development and presentation at local and corporate levels. - Development of incentive and loyalty plans for sales force. - In charge of the evaluation of implemented actions effectiveness at all its stages- Strategic alliances to increase sales.

I have 4 people under my supervision & managed a USD 800k budgetManagement of regional marketing operative budgetLeaded BTL actions to launch CLARO brand in Argentina. - Development and coordination of ground actions. - Brand control at proprietary and agents points of sale. - Development of POP material and Merchandising.Built and maintained direct relationships with key media.Design and implementation of value added promotions to incentive sales.Negotiation… Show more I have 4 people under my supervision & managed a USD 800k budgetManagement of regional marketing operative budgetLeaded BTL actions to launch CLARO brand in Argentina. - Development and coordination of ground actions. - Brand control at proprietary and agents points of sale. - Development of POP material and Merchandising.Built and maintained direct relationships with key media.Design and implementation of value added promotions to incentive sales.Negotiation and closing of alliances with partners and sponsorsPlanning, coordination and execution of direct marketing.Study of Market Share. Preparing reports for key stakeholdersExpansion of Target.Strategic alliances to increase salesResponsible for sales channels (direct, indirect, retail)In charge of Services & Products contracting process: - Register Clients & Suppliers - Negotiation with suppliers, clients and partners - Contracts management, control and follow-up. - Billing requests and suppliers payment approval with SAP. Show less

Planning, pricing, benchmarking and positioning analysis per region and results presentation. Sales force teams and channels training.Design and implementation of promotions, events, and client loyalty programs. Web site contentDetection of potential customers.

In charge of preparation and presentation of monthly reports in order to control the evolution of: Billing, Contracts, Prospects, Clients, Revenues.Implementation and monitoring of Business Plan Services for all units and subsidiaries of the CompanyMonitoring and analysis of monthly operating results versus budgetMarket share, quality, customer satisfaction indicators measuring and presentation oriented to portfolio information analysis, prospects detection and strategic… Show more In charge of preparation and presentation of monthly reports in order to control the evolution of: Billing, Contracts, Prospects, Clients, Revenues.Implementation and monitoring of Business Plan Services for all units and subsidiaries of the CompanyMonitoring and analysis of monthly operating results versus budgetMarket share, quality, customer satisfaction indicators measuring and presentation oriented to portfolio information analysis, prospects detection and strategic planning.Manage the preparation of budget outlooks and budget forecasts Show less

Regional (LATAM) Marketing Plan development and elaboration.Marketing corporate budget and forecast elaboration.

Monthly Regional (LATAM) report elaboration.Direct marketing communication coordination for clients and channels.Brand positioning actions in new branches collaboration.

Commercial missions organization. Foreign trade missions reception and coordination

Education record

IAE Business School The number One agenda and its concerns

Education record

Advertising And Media

Marketing Postgrade, Marketing

Negotiation

Postgrade, Telecom Managment Postgrade

Business Administration Degree

Diplomatura En Coaching Consciente, Coaching, Diplomatura