Fernanda Pires Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Vancouver, Bc, Ca

My role is to develop and execute marketing strategies and programs in collaboration with partner organizations to achieve mutual business objectives and growth. I’m responsible for establishing and maintaining strong relationships with partners, driving joint marketing initiatives and programs that align with our overall business objectives while creating valuable opportunities for both Hootsuite and our partners.

Vancouver, Bc, Ca

- Developed and executed marketing strategies for products and partnerships that drive awareness, engagement, and revenue growth- Owned co-development, strategy and execution of partnership programs from the ground up to increase partner sourced revenue, reduce friction, create efficiencies and accelerate growth- Worked closely with cross-functional teams, including product management, sales, and marketing, to ensure that products and partnerships were effectively communicated to the market- Developed co-selling and co-marketing programs with technology and strategic partners to drive new business, increase product adoption and customer retention- Coordinated with other marketing teams to embed joint partner solutions into the company’s global marketing campaigns- Planed and delivered product go-to-market strategies for partner integrations including launch initiatives for new products, integrations and APIs- Monitored and reported on the effectiveness of marketing campaigns and programs, and used this information to inform future marketing efforts- Developed lead engagement and routing processes for partner sales qualified leads to increase conversion rates- Led the development of new dashboards in collaboration with data analysts to better track and measure partner performance - Optimized and scaled marketing support by developing marketing toolkits and automated request form in collaboration with different marketing channel teams

Singapore, Sg

- Developed and implemented strategy for co-marketing, events and demand generation programs- Managed regional budget and marketing forecast- Worked with key stakeholders to develop sales and marketing collaterals- Built brand recognition and awareness through webinars, online events and podcast, increasing marketing leads by 34% and opportunities by 56%- Organized first company global user group for more than 400 customers from 38 countries and more than 60 industries- Supported sales teams in discovery calls, product training and demos with customers and prospects in Latin America

Lisbon, Lisbon, Pt

- Developed business strategies with global partners from account mapping to contract negotiation- Managed partner relationships to generate pipeline and increase revenue- Identified and recruited new partners through outreach and referrals- Standardized operations with channel partners globaly- Managed contracts and developed business presentations- Worked with cross-functional teams to provide maximum impact in-market and exceed annual commercial targets

Lisbon, Lisbon, Pt

Event Management and Production• Planned annual events calendar • Developed and managed trade shows and sales events determining strategic goals, tactics, content and metrics• Built event campaigns to enhance relationships, grow pipeline and sales with internal teams, industry partners and customers• Assisted creative team on branding, advertising, gifts and collateral• Negotiated event contracts and controlled annual budget• Coordinated and supported event suppliers • Developed briefs, reports and events evaluationInside Sales• Built relationship with accounts in Retail, Telecom and Finance Industries• Performed outbound calls and followed up inbound calls with prospects • Liaised and engaged potential customers to sales process• Developed sales plays and ensured a close collaboration between Marketing and SalesPress Office Coordination and Content Management• Developed strategies with press officers to increase company awareness• Provided product/service information to establish proper channels of communication • Validated and approved press releases• Reported marketing activities and results to high management

Lisbon, Lisbon, Pt

Diploma, Business Marketing

Post-Graduate Course In Business Administration

Bachelor`S In Social Communication, Marketing And Advertising