Fernanda Pucheu

Fernanda Pucheu Email and Phone Number

Chief Marketing Officer, Endeavor Streaming @ Endeavor
New York, NY, US
Fernanda Pucheu's Location
New York, New York, United States, United States
About Fernanda Pucheu

Fernanda Pucheu is a Chief Marketing Officer, Endeavor Streaming at Endeavor. She possess expertise in digital marketing, digital media, integrated marketing, online advertising, digital strategy and 36 more skills. Colleagues describe her as "Fern has it all. She's a great operational leader who can repair problems but she can optimize already high performing teams too and ensure the end product is even more amazing. Fern also has the ability to drive ideation and innovation. These 2 traits are usually mutually exclusive which is why Fern is such a special hire. I don't hesitate to recommend her.", "Having worked with Fern on everything from proposal ideation and campaign trouble shooting to organizational strategy, I found her knowledge and leadership invaluable. Her dedication, organizational skills and professionalism helped ensure success within her team and the teams she worked with. Fern's positive outlook and determination were key in contributing to the Hearst Digital team's continued success.", and "I reported directly to Fern during a time of extreme changes and upheaval at Hearst Digital Media, and found her a delight to work with through both triumphs and uncertainty. Fern's methodical approach to problem-solving, genuine interest in growing her team's talents, and welcome sense of humor made her open-door policy feel like far more than lip service: I always felt comfortable going to her with problems or ideas for improvement, and although she never micromanaged I consistently felt supported and appreciated for my efforts. Fern is a big-picture thinker, team player, and excellent manager, and any company looking for a metrics-minded marketing director should consider itself lucky to snap her up."

Fernanda Pucheu's Current Company Details
Endeavor

Endeavor

View
Chief Marketing Officer, Endeavor Streaming
New York, NY, US
Website:
endeavorco.com
Employees:
1270
Fernanda Pucheu Work Experience Details
  • Endeavor
    Chief Marketing Officer, Endeavor Streaming
    Endeavor
    New York, Ny, Us
  • Endeavor Streaming
    Chief Marketing Officer
    Endeavor Streaming Nov 2021 - Present
    New York, Ny, Us
  • She Runs It
    She Runs It Executive Class Member
    She Runs It Dec 2024 - Present
    New York, Ny, Us
  • Chief
    Chief Member
    Chief Jan 2023 - Present
    New York, Ny, Us
  • Xandr
    Head Of Global Marketing And Communications
    Xandr Aug 2020 - Nov 2021
    New York, Us
  • Xandr
    Group Vice President, Global Marketing
    Xandr Nov 2019 - Aug 2020
    New York, Us
  • Xandr
    Vice President, Marketing
    Xandr Jun 2018 - Nov 2019
    New York, Us
    Lead global strategy, creation and execution of sales development, marketing and advertising programs to support consistent business growth, enhance brand equity and drive commercial preference at Xandr, an AT&T company.
  • Vox Media, Inc.
    General Manager, Sponsorships Strategy & Solutions
    Vox Media, Inc. Sep 2017 - Jun 2018
    Washington, Dc, Us
    Develop, innovate and increase profitability of unique, integrated multi-channel advertiser programs rooted in Vox Media's editorial brand IPs.
  • Vox Media, Inc.
    Executive Director, Portfolio Sales Marketing
    Vox Media, Inc. Aug 2016 - Dec 2017
    Washington, Dc, Us
    Own go-to-market sales strategy for all Vox Media customer solutions and advertising products. Drive consideration, positive brand perception, and increase overall revenue through marketing touchpoints.
  • Pubmatic
    Vice President, Marketing Programs & Operations
    Pubmatic Jul 2014 - Jul 2016
    Redwood City, Ca, Us
    Developed and executed marketing programs and strategies to accelerate PubMatic’s growth through increased brand familiarity. Enhanced the corporate profile and awareness among key decision makers to drive loyalty and advocacy. Drove and implemented operational rigor to enable organizational alignment towards critical business objectives.
  • Hearst Digital
    Executive Director Of Marketing Services
    Hearst Digital Mar 2013 - May 2014
    New York, Ny, Us
    Defined strategy, created solutions and delivered against the business objectives of a diverse portfolio composed of 20 premium sites across different categories (food, home, beauty, fashion) and platforms (mobile, social, video). Led and empowered a 20+ cross-disciplinary team: marketing, creative, ad product and research.
  • Univision Communications Inc.
    Vice President, Interactive Sales Development & Strategy
    Univision Communications Inc. Mar 2011 - Mar 2013
    Miami, Florida, Us
    Identified revenue opportunities and implemented solutions that increased the effectiveness and efficiencies of Univision’s digital operations - including the development of tools, processes and reports. Led Programmatic sales (reseller, DSP/SSP, direct response and search revenue) and Mobile & Video sales development. In charge of all stages of strategic development and creative execution of revenue generating, multi-platform integrated marketing solutions that come to life on-air, online, on mobile and in social spaces for clients looking to partner with multiple Univision properties.
  • Cbsi Music Group & Cbs Radio
    Director, Strategic Marketing
    Cbsi Music Group & Cbs Radio 2009 - 2011
    New York, Ny, Us
    Created multi-market and fully integrated marketing solutions utilizing one or more assets owned and controlled by CBS Interactive Music Group, CBS Local Digital Media Group & CBS Radio and CBS Radio.
  • Cbsi Music Group & Cbs Radio
    Director, Ad Sales Marketing & Special Projects
    Cbsi Music Group & Cbs Radio 2007 - 2009
    New York, Ny, Us
    Developed integrated, multi-level marketing programs for digital advertising clients and managed activation/execution for these campaigns across national and local markets.
  • Meredith Corporation
    Senior Marketing Manager
    Meredith Corporation 2003 - 2007
    Des Moines, Ia, Us
    Planned, designed and implemented successful marketing programs and selling tools for the Better Homes & Gardens, Ladies Home Journal, Family Circle, Parents, Child, American Baby, Fitness and More websites.
  • 24/7 Real Media
    Research Director
    24/7 Real Media 2002 - 2003
    New York, Ny, Us
    Built research driven tools to service the Sales operations in 6 U.S. offices, which generated $16.6 million in 1H03
  • Starmedia Network
    Research Director
    Starmedia Network 1998 - 2002
    Miami, Fl, Us
    Supported Company’s global strategy by collecting, analyzing, summarizing, and disseminating market, industry, user and competitive information
  • Salomon Smith Barney
    Research Assistant
    Salomon Smith Barney 1997 - 1998

Fernanda Pucheu Skills

Digital Marketing Digital Media Integrated Marketing Online Advertising Digital Strategy Advertising Strategy Marketing Marketing Strategy Mobile Marketing Social Media Business Strategy Mobile Devices Analytics New Media Email Marketing Social Media Marketing Mobile Advertising Television Interactive Advertising Online Marketing Interactive Marketing Content Strategy Media Planning Management Advertising Sales Web Analytics Digital Video Strategic Partnerships Market Research Rich Media Sem Mobile Internet Business Intelligence Business Process Improvement Customer Insight Brand Development Broadcast Video Leadership Sponsorship

Fernanda Pucheu Education Details

  • Smith College
    Smith College
  • Earj
    Earj

Frequently Asked Questions about Fernanda Pucheu

What company does Fernanda Pucheu work for?

Fernanda Pucheu works for Endeavor

What is Fernanda Pucheu's role at the current company?

Fernanda Pucheu's current role is Chief Marketing Officer, Endeavor Streaming.

What is Fernanda Pucheu's email address?

Fernanda Pucheu's email address is fe****@****hoo.com

What is Fernanda Pucheu's direct phone number?

Fernanda Pucheu's direct phone number is +191758*****

What schools did Fernanda Pucheu attend?

Fernanda Pucheu attended Smith College, Earj.

What skills is Fernanda Pucheu known for?

Fernanda Pucheu has skills like Digital Marketing, Digital Media, Integrated Marketing, Online Advertising, Digital Strategy, Advertising, Strategy, Marketing, Marketing Strategy, Mobile Marketing, Social Media, Business Strategy.

Who are Fernanda Pucheu's colleagues?

Fernanda Pucheu's colleagues are Tiffany Clunie, Facundo Oliva, Leigh Dennison, Dylan Brann, Sonam Verma, Matthew Dean, Anna Willington.

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