As an experienced Brand Strategist and Social Researcher with a strong foundation in marketing and psychology, I specialize in crafting data-driven branding and communication strategies that elevate brands and businesses by harnessing behavioral insights and innovative thinking. I excel in client-facing roles, building strong collaborative relationships with stakeholders, from brand directors to governmental teams. My international experience across London and Latin America has deepened my understanding of cultural differences, global trends, and the evolving landscape. I am committed to driving positive and sustainable change, using strategic insights to fuel meaningful transformations.Let's connect to explore how research-driven strategies can impact your organization, brand, or business.
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Msc StudentThe London School Of Economics And Political Science (Lse) Sep 2023 - Nov 2024 -
Msc Psychology Of Economic Life CandidateThe London School Of Economics And Political Science (Lse) Sep 2023 - Oct 2024Londres Y Alrededores, Reino Unido• Led independent qualitative research project. Conducted 20 in-depth interviews with female global business leaders. Analysed data to trace and identify barriers rooted in gender stereotypes towards women’s leadership. Formulated a 10,000-word report.• Authored high-impact op-eds for 2 business heads. Provided a critical analysis of the economic strategies. Recommended 5-10 actionable goals leveraging social psychological insights towards sustainability and business opportunities.• Proposed an actionable plan for reducing ageism in the tech industry. Proposed 5 main interventions grounded in psychological theories of behavior change. Presented analysis to a broad audience from government officials to academic leaders. -
Brand Management Co-FounderFashion Audire* Nov 2020 - Jul 2023Mexico• Advised LATAM fashion brands on brand and business strategies. Supervised monthly ongoing marketing, communication, and positioning. Achieved 85% success in brand perception accuracy and 50% sales growth.• Directed the design and execution of continuous market qualitative and quantitative research projects. Analysed macro and micro trends, competitor landscapes, and consumer insights to identify strategic opportunities and deliver actionable recommendations for clients.• Started and launched a beauty sports brand and first product for a client. Achieving 110% of sales objectives for the first trimester.• Created a series of 4 online seminars and a masterclass. Presented to a wide audience of over 200 people, ranging from industry professionals, clients, and general audiences. -
Marketing And Brand Communications ManagerRoca Glam S.A. De C.V. Jan 2018 - Mar 2020Ciudad De México Y Alrededores, México• Spearheaded the development of the company's brand and business portfolio by creating three distinct product line brands. Generated 50% of the company’s revenue, with the remaining 50% coming from bespoke services.• Launched 6 high-profile selling points, including the Four Seasons Hotel and prestigious concept stores. Sponsored 4 key industry events alongside well-established brands to elevate the brand presence and market positioning.• Optimized PR and communications strategies by implementing loyalty programs, increasing customer retention by 40%. Expanded the client database by 65%.• Produced 4 brand events. Expanded client engagement by 70% using the company’s existing database.• Led comprehensive market research. Identified trends and competitor insights that improved strategic positioning.• Supervised cross-functional collaboration between design, commercial, and strategy teams. Lead to a 30% improvement in project delivery time.
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Pr And CommunicationKering Jul 2016 - Oct 2016London, UkBottega Veneta• Assist with press clippings: monitoring international and national papers• Assist PR Coordinators/Assistants with daily sample requests and send outs local and international.• Assisting in contacting editors and follow up • Assist the UK & International Managers with a range of tasks – for example conducting research into various projects like Competitors Analisis, 2017 Communication plans.• Daily administrative tasks and office ad hoc duties. -
Sales ManagerMorera Grosso Su Misura Apr 2012 - Aug 2015MéxicoResponsible for reaching sales objectives. Personal and teamwise. “Growth the client database while achieving the sales target. Focusing on building a long-term relationship with the clients and ensuring all of them are engaging with the brand” • Developing strategic alliances and brand collaborations.• Calling and prospecting clients, as well as activating old databases.• Developing a sales team through coaching and training. • Sustaining the ongoing relationship and customer service of own clients and assigned ones. • Resolution of conflict when necessary.• Adopt a personal stylist approach to the relationship with the client by personalizing the overall experience with the client's wardrobe needs.• Attend social events to attract new clients. -
Marketing ManagerEditorial Tauro Jul 2011 - Feb 2012Ciudad De México Y Alrededores, MéxicoResponsible of control and supervision of the magazine clients. Corporate Publishing Tauro “Pasión” Magazine / Mexican Company dedicated to the generation of contents for magazines or internet websites with 20 Years.• Prospecting new clients, adding +13 ongoing clients• In charge of the magazine circulation program and sales forecast• Conducting market research to define the magazines, strategies, and positioning.• Responsible of creating a monthly competitors analysis and industry trends.• Direct support to the sales team.• Daily administrative tasks and office ad hoc duties.
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Wardrobe StylistProducciones Cap Jul 2010 - Dec 2010Ciudad De México Y Alrededores, MéxicoProducciones CAP, Centro de Arte y Producción. Company dedicated on different media productions. • Characters references and research• Styling the characters• Steam, clean and sew• Supervising details during the several stages of the production.
Fernanda R. Education Details
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Master Of Science - Msc Psychology Of Economic Life -
Marketing And Communication -
Business, Management, Marketing, And Related Support Services -
B-ImagePersonal Styling
Frequently Asked Questions about Fernanda R.
What is Fernanda R.'s role at the current company?
Fernanda R.'s current role is Brand Strategy/Social Psychology/Communications/Sustainability.
What schools did Fernanda R. attend?
Fernanda R. attended The London School Of Economics And Political Science (Lse), Istituto Marangoni, Universidad Iberoamericana, Ciudad De México, B-Image.
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Fernanda R.
Lisbon -
Fernanda R. Ferreira
São Paulo, Sp1gmail.com1 +629813XXXXX
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FERNANDA DALLAGNOL
Cambridge, Ma1sanegraph.com.br -
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