Fernanda Raygoza Email & Phone Number

México

Overall Responsible for the Marketing Situation and Benchmarking.Analytical Marketing to provide a Strategic approach.Leading the Monitoring of campaigns and Fill rates.Leading the source potential candidates through online channels.Responsible for the Lead generation sources and budget management to ensure efficiency.Responsible for the team of creation and supervision of actions related to marketing strategies.

In charge of the development and execution and constant monitoring of the campaigns derived fromthe annual marketing plan, to ensure business value. Logistics coordination for internal corporatesessions to reinforce and re-design traditional distributions channels.E2E coordination and execution of company productions responsible for the branding, design, identity,to increase business loyalty, based on company policies and guidelines. Responsible for thecommunication to the rest of the areas to provide visibility.

Executive production responsible for logistics and portfolio management of annual events.Management and budget design and consumption for more than 150 annual events derivedfrom the planning strategies.Responsible for the operation of top events, being in charge of the budgets, scope, stands design andprogram.Production design and coordination for the Guadalajara International Book Fair, to promoteeducational books.

Responsible for the coordination of the areas involved in the operation of the venue, including thenegotiation with promoters, hospitality for the talent, advertising campaigns in local and social mediaaccording to audience segmentation; closing with a figure of 100 events held in a year.