- Developed and executed the entire marketing and brand strategy for a new product line, overseeing every aspect from concept development to product launch. Utilized generative AI tools like Dall-e, ChatGPT, MidJourney, and Runway to create a comprehensive and innovative content strategy, ensuring a consistent and engaging brand voice across all channels.- Led the brand creation process, including the development of branding, storytelling, visual identity, and market positioning. Worked closely with cross-functional teams to ensure that every element reflected the brand’s vision and values.- Managed the end-to-end product development process, coordinating with footwear designers to ensure the product aligned with the market’s needs, trends, and sustainable practices.- Collaborated with web developers, marketing agencies, and product internationalization experts to design a cohesive user experience across digital platforms, ensuring a seamless transition from branding to consumer interaction.- Integrated sustainability into the product’s supply chain by working with sustainability experts, ensuring eco-friendly materials and processes were a core part of the product’s development and messaging.

- Community Manager- Creadora de contenidos- Encargada de comunicar rebranding de la marca.- Creadora de estrategias de marketing en tienda y online- Encargada de venta Wholesale

-Apoyo al departamento de cuentas (Prensa e Influencers). Clientes: Logitech, Granini, Hohes C y Rakuten Kobo.-Redacción de notas de prensa y clipping.-Apoyo en la elaboración reportes de medios de difusión online, impresos e influencers.-Apoyo en planes de medios digitales y online.-Colaboración en búsqueda y selección de influencers para promocionar marcas y productos, asegurando una estrategia de marketing efectiva-Encargada de seedings a prensa e influencers

Work as a social media manager for the account ESB STORE an ecommerce for Gaming products.In charge of marketing strategies and content for social media (Tik tok, Instagram and Facebook)

-Encargada de elaborar campañas de marketing para un Ecommerce. -Community Manager de las redes sociales de IT Service y su Ecommerce. -Creadora de contenido (videos, campañas de emailing, piezas gráficas, landing pages, etc) y estrategia digital para campañas de Ecommerce, que involucraban sus marcas partners entre ellas: Dell, HP, Lenovo, HPE, Apple, etc.-Participación en procesos creativos para Ecommerce (estrategias y planteamientos de nuevas campañas).-Interpretación de Analítica de redes sociales y web.-Monitoreo y optimización de campañas en Google Ads y Google Display con agencia de Paid Media.

-Develop digital content-Support in the sales area regarding visual references from customers.-Supporting Digital Marketing and Sales area -Photography and video editing-Support and improvement of the website-Content writing on social networks and websites. -Making photos and videos for real state business- Social media management of several accounts -Creative design of virtual templates.

Writing journalistic notes for the website. Interview relevant people in the business world. Also, it was necessary to know and manage journalistic content about politics and economics