Marketing Coordinator
São Paulo E Região, Brasil
Defined and executed marketing initiatives and measure impact of strategic objectives: Developed marketing strategy plan for hospitality clients (famous boutique and luxury hotels worldwide)Online strategy management: social media, e-commerce, newsletter, display network, google adsManaged online agency, led development, design, content, information architecture and technical support for institutional an e-commerce website.Created online content, promotions and strategies to optimize online sales in revenue by 50%Managed and created offline and online content related to product releases, launches and promotions and collaborated with PR agenciesCoordinated seasonal campaigns: concept development, supplier management and execution control.Created and conducted training program for 80+ sales, supply chain and creative teams to introduce new collections.Designed different events for clients in order to engage and create value to the brand