Responsible to define and execute marketing and sales initiatives for Spain, Portugal and Andorra:Organize events and PR activitiesSocial Media management Work together with sales team and distributors in order to create marketing strategy for each region Create online content and print materials to optimize sales in revenueAnalyze sales and promotions Budget control

Defined and executed marketing initiatives and measure impact of strategic objectives: Developed marketing strategy plan for hospitality clients (famous boutique and luxury hotels worldwide)Online strategy management: social media, e-commerce, newsletter, display network, google adsManaged online agency, led development, design, content, information architecture and technical support for institutional an e-commerce website.Created online content, promotions and strategies to optimize online sales in revenue by 50%Managed and created offline and online content related to product releases, launches and promotions and collaborated with PR agenciesCoordinated seasonal campaigns: concept development, supplier management and execution control.Created and conducted training program for 80+ sales, supply chain and creative teams to introduce new collections.Designed different events for clients in order to engage and create value to the brand

Managed direct contact with clients and participated in branding projects for governments and luxury brandsSupported business development and sales teams in executing market reviews Supported account managers and director in international projectsCoordinated internal events

Developed and implemented an online strategic plan for social media, especially Instagram and Twitter accountCoordinated all events including Basel World ensuring the highest quality for the client Mantained daily contact with journalists of different countries to feature the watches in traditional and new communication channels to build closer links with digital influencers and bloggers

Organized international tradeshows, including the biggest automaton tradeshow in Latin America, FISPAL Coordinated training events for clients ensuring standard qualityManaged company’s visual identity in Brazil and Latin America, creating content for material such as brochures and catalogues

Managed sponsors acquisition to all events promoted by the company Provided support before and after the events in order to ensure better results