• Responsible for managing digital sales platforms, website functionalities optimization, merchandise and enhancing the customer journey and experience. • Creative online content curation and activation across digital platforms and social media pages. • Developing and executing a promotion calendar across all sales channels. • Planning, creating, and executing effective email marketing campaigns.• Weekly reports - Performance results. (Google Analitycs and Shopify analitycs

• Responsible for managing Coty's B2B e-commerce platforms.• Strategically develop market share categories and segments across digital trade. • Construction and execution of the calendar of campaigns and sales activation. • Management of financial performance and budgets.• Working in cross-collaboration with trade team to align strategies and execution. • Collaborating with agencies to develop paid media strategies and optimize SEO efforts. • Performance analysis and… Show more • Responsible for managing Coty's B2B e-commerce platforms.• Strategically develop market share categories and segments across digital trade. • Construction and execution of the calendar of campaigns and sales activation. • Management of financial performance and budgets.• Working in cross-collaboration with trade team to align strategies and execution. • Collaborating with agencies to develop paid media strategies and optimize SEO efforts. • Performance analysis and KPIS results of B2B digital channels. (Power BI, Google Analytics and Nielsen).• Consumer insights and trends into new opportunities/ projects. Responsible for the project implementation of new platforms. Show less

Responsible for the implementation and management of e-commerce. Responsible for the development and production of social content - 360 communication. (Social midia,E-mail mkt and whatsapp).Google Ads strategies and performance tracking on Analytics.Content planning according to business calendar. (Schedule and briefing)Responsible for partnerships and management of micro influencers and influencers.Social intelligence - Analysis of trends and opportunities for future… Show more Responsible for the implementation and management of e-commerce. Responsible for the development and production of social content - 360 communication. (Social midia,E-mail mkt and whatsapp).Google Ads strategies and performance tracking on Analytics.Content planning according to business calendar. (Schedule and briefing)Responsible for partnerships and management of micro influencers and influencers.Social intelligence - Analysis of trends and opportunities for future projects. Budget and financial management. Show less

Responsible for implementation projects and team monitoring for customer service and client relationship.Responsible for customer loyalty program "KM de Vantagens" the “Abastece aí” App (digital wallet).Conduct process mapping of customer experience to identify improvement opportunities.Analyze and monitor performance indicators.Responsible for workshops, focus groups, benchmarking to gather user inputs and best practices.Responsible for internal marketing actions for the… Show more Responsible for implementation projects and team monitoring for customer service and client relationship.Responsible for customer loyalty program "KM de Vantagens" the “Abastece aí” App (digital wallet).Conduct process mapping of customer experience to identify improvement opportunities.Analyze and monitor performance indicators.Responsible for workshops, focus groups, benchmarking to gather user inputs and best practices.Responsible for internal marketing actions for the customer service and sales team, including incentive initiatives and motivational events for the team. Show less

Management of the s marketplace, negotiation with suppliers on price and share of products.Management and tool performance analysis;Carrying out incentive campaigns for costumer Members;Monitoring commercial actions of competitors;Relationship with suppliers for negotiations, development and implementation of campaigns;Relationship with the field consulting team to launch commercial and marketing actions;Development of communication material for products, new suppliers… Show more Management of the s marketplace, negotiation with suppliers on price and share of products.Management and tool performance analysis;Carrying out incentive campaigns for costumer Members;Monitoring commercial actions of competitors;Relationship with suppliers for negotiations, development and implementation of campaigns;Relationship with the field consulting team to launch commercial and marketing actions;Development of communication material for products, new suppliers and incentive campaigns; Show less

Participei de aproximadamente 15 projetos multidisciplinares em empresas de grande porte, sendo que alguns deles alocada diretamente no cliente;Participei do desenvolvimento do Código de Ética e Conduta de vários projetos;Responsável pela análise e apontamento de vulnerabilidades nas empresas, bem como propondo mitigadores de riscos;Pesquisei materiais de mercado relacionados aos projetos em andamento, procurando e propondo melhores práticas;Mapeei processos objetivando a… Show more Participei de aproximadamente 15 projetos multidisciplinares em empresas de grande porte, sendo que alguns deles alocada diretamente no cliente;Participei do desenvolvimento do Código de Ética e Conduta de vários projetos;Responsável pela análise e apontamento de vulnerabilidades nas empresas, bem como propondo mitigadores de riscos;Pesquisei materiais de mercado relacionados aos projetos em andamento, procurando e propondo melhores práticas;Mapeei processos objetivando a identificação de vulnerabilidades;Desenvolvi material de treinamento, e-learning,com o tema Segurança da Informação para aplicação em uma grande empresa multinacional;Elaborei dossiês para área de investigação com informações sigilosas para identificação de possíveis fraudes. Show less

Responsável pelo desenvolvimento de planilhas para controle e organização de todos os contratos da área;Acompanhei todas as etapas de contratação de prestadores de serviços, desde a sua seleção até a assinatura final do contrato;Responsável pela implementação, controle e atualização do banco de dados dos fornecedores;Acompanhamento dos pagamentos através do sistema SAP.