Fernanda Teles Email & Phone Number

Federal District, Brazil

Brasília, Distrito Federal, Brasil

Responsible for developing and executing sales strategies aligned with the company’s goals and objectives, focusing on market expansion and revenue growth.Leadership and management of a high-performance sales team, fostering a collaborative, results-driven work environment.Monitoring and analyzing performance metrics and KPIs to ensure targets are met and commercial processes are optimized.Managing and enhancing relationships with clients and partners, ensuring loyalty and satisfaction.Creating and implementing new commercial approaches to identify upsell opportunities and increase market share.Key Projects | Achievements:• Achieved 100% of sales targets: 500 motorcycles signed contracts in Brasília in 9 months.• 10x company's revenue growth and 25x increase in motorcycles per contract.• Defined Origem Motos's prices with 3 subscription plans.• Acted as Closer for strategic accounts (DASA, Brasfort, Meli, Laboratório Sabin, Neodent, Getnet, Café do Sítio, Polar Tintas, and Otal).• Created the 2024/2025 biennium strategic and tactical playbook, including the expansion to a new location in Goiânia.

Brasília, Distrito Federal, Brasil

Responsible for building and managing strategic relationships with B2B clients, focusing on large companies (1000+ employees) in the Mid-western, northern, and southeastern regions of Brazil.Upsell of new features and contract renewals, ensuring client growth and retention.Monitoring performance indicators and implementing strategies to maximize client satisfaction and success.Managing contract renewal processes and negotiations to optimize financial results.Key Projects | Achievements:• Achieved 110% and 115% of sales targets in the 1st and 2nd semesters, respectively.• Retained 100% of the active client's portfolio into Gympass/Wellhub platform.• Inframérica case: Contract annual renewal with upfront payment format + increase in Monthly Recurring Revenue (MRR)• Led projects to improve client relationships and engagement metrics.

Brasília, Distrito Federal, Brasil

Responsible for building and developing strategic relationships with relevant partners in Midwest, Southeast and North regions in Brazil. Planning campaigns to retain these partners as well as measuring the level of satisfaction with the partnership.Commercial negotiations for the new gyms networks, considered as wishlists within the corporation's criteria, through financial projections (cash advanced or cash guarantee strategies and volume discounts)Map processes in the partnership area and propose solutions to increase the team'sproductivity, proposing creative solutions that involve different areas of the company. Key Projects | Achievements:• +6 Wishlists for the Gympass/Wellhub portfolio (Tier 2 and 3) in 1.3 years;• 100% of retention and active partners with Gympass/Wellhub• Service project via WhatsApp to support tier 1 and 2 networks;• Dashboard built for managing OKRs in Salesforce to leaders and C-levels • Manual Presentation Project: Channel to access manuals and FAQs for partners • Achievement of 105% renegotiation OKR

Brasília, Distrito Federal, Brasil

Responsável pela construção e desenvolvimento de relacionamentos estratégicos com as principais redes de academias nas regiões Centro-Oeste, Norte, Espírito Santo e São Paulo.Planejamento de campanhas de retenção e medição do nível de satisfação dos parceiros.Negociações comerciais para inclusão de redes consideradas como wishlist/key account, utilizando projeções financeiras como estratégias de cash advanced, cash guarantee e descontos por volume.Mapeamento de processos na área de parcerias, buscando aumento da produtividade da equipe e propondo soluções criativas que envolvam diferentes áreas da empresa.

Brasilia, Df, Brasil

Consulting in innovation for the implementation of tools aimed at increasing productivity in companies.Managed all stages of the digital transformation project, including leadership and employee training, business strategy development, and agile methodology implementation.Key Projects | Achievements:Alldax Contabilidade Project:• Reduced employee turnover and improved organizational climate.• Implemented agile methodologies, tools, rituals, and routines, positively impacting employee perception of the company.WillFly Project :• Applied product and market validation methods for Geocorr group spin-off.• Structured the startup’s business model, resulting in the selection of a relevant value proposition and the first signed contract of the spin-off company.

Brasília

Led the Research and Development (R&D) process that transformed a master’s dissertation into an innovative Healthtech company.Developed and managed strategic relationships with partners and investors, ensuring support for the company's growth and expansion.Implemented business strategies to increase the company's presence in national and international markets, operating in 7 countries.Managed operational and financial processes, focusing on revenue growth and sustainable development.Main Projects | Achievements:• Attracted over 600 clients in Brazil and 7 countries, with monthly revenue of R$ 400,000 and a Lifetime Value (LTV) of R$ 2 million.• Awarded at Qualcomm and CNI’s Startup IoT competition, being one of the 10 Brazilian startups recognized for the Internet of Things (IoT) technology, which earned a 10-day immersion in Silicon Valley, promoted by Qualcomm, CNI, INPI, CNPq, and IEL

Executive Mba, Gestão Estratégica E Econômica De Negócios

Mestrado, Processamento De Sinais Biológicos

Licenciatura Plena, Health And Physical Education/Fitness