Fernanda Valadez Del Río Email and Phone Number

Develop and implement marketing product strategies to support sales executives and customers to increase market penetration in the industrial segment. Develop innovative promotional tools to increase brand recognition based on solutions experience. Manage and develop new strategic relationships with vendors and partners. Key Achievements:• Established all the marketing operations of Delta Electronics in Mexico.• Established new alliances with vendors that saved 42% of the budget assigned for the new office in Mexico.• Achieve 100% of total tradeshows and customer events spending 85% of the budget.

Led Biotechnology and Biomedical engineering programs, supporting career principals to engage new students promoting the academic programs within prestigious high schools.Generate strategies to promote career programs in high schools monitoring and following up all the leads to provide forecast to the institution. Manage all the promotional tools, expenses and purchases.Key Achievement:• Generated 350 new engaged students.

Analyze and control staff engineers working hours, controlling activities, purchasing materials and managing leasing and service vendors.Generated reports based on data analytics submitted by the staff engineers controlling billing and productivity. New vendors development, negotiating competitive prices.Key Achievements:• 15% of total savings derived from negotiations with new vendors.• Increased staff engineers productivity by 18% contributing with better profitability.

Supervise radioactive waste management in the region, analyzing and monitoring transportation containers within restrictive areas. Generated reports based on data analytics to evaluate field work progress. Specify the new monitoring system to improve data collection.Key Achievements:• Increased data collection time 80% based on an automated system.