Fernanda Vázquez Email & Phone Number

Texas, United States

Responsible for leading the delivery of software products to Enterprise customers, by leading multi-disciplinary teams, creating roadmaps, project plans, and strategic procedures to enable high-performance teams, proactively communicating plans and accomplishments with internal and external stakeholders, identifying risks, and ensuring partnership alignment.

Monterrey, Nuevo León, México

Development and leadership of the marketing department taking charge a team of 5 people.Generated strategic planning for musical releases for Jesus Adrian Romero (“¿Cómo me ves?”, “Había Olvidado”, “Te busqué”, “Sigo tus pasos”, “Bebo la copa”), Andy Rivero (“Portal”) and Jasso (“Viejo”).Generated content planning for social media for companies of Grupo Vastago: Kate and Cumen editorial, Vastago producciones, Agalmata; and Jesus Adrian Romero as artist. Lead and planned of the launch strategy for the book “Ansiedad: más allá del infierno” by Ulises Oyarzun, managed the launch party with more than 40 guests; digital and printed media coverage.

Monterrey, Nuevo León, Mexico

Managed and administered more than 7 projects and assigned teams. Coordinate and organized the teams to ensure obstacles are removed and they are able to keep on task with the project.Generated monthly projects reports with their respective KPI's.Implemented improvement processes at the company-level on planning projects, assignment and delivery task.Coordinated and managed the audiovisual production team of 4 people.Played an important role to get and retain key clients such as HEB, Home Depot, IHOP, Key Quimica, Gus Marcos and Real Start.- IHOP360º marketing and advertising project with regional impact, lead a team of 6 people, getting over to 80% of sales compared to the previous year.Evaluated the performance of the team and the organization, guiding them towards a sustainable work pace through one-on-one sessions; using a KPI of the percentage progress of the tasks assigned and completing 100% of the hours of the project. Directed the planning of the National Pancake Day campaign, with the goal of selling 25,000 pancakes orders in 1 day, thus exceeding the goal by 20%.Achieved 100% satisfaction from the client, using a KPI of the delivery of content on time and quality.

Monterrey Y Alrededores, México

Managed and administered more than 5 projects and assigned teams, ensuring that obstacles are removed and that they can continue with the tasks and goals of the project through AGILE methodology and SCRUM framework.Facilitate communication, address mid-level and executive questions and concerns, and maintain deadlines assigned of each project.Coordinate and organize social events at the company-level with more than 50 attendees.- InnovasportLead a team of 8 people, I defined execution processes and ensured to complete the work on time and quality, getting a 95% of satisfaction by the client.Evaluated the performance of the team and the organization, guiding them towards a sustainable work pace through one-on-one sessions; using a KPI of the percentage progress of the tasks assigned and completing 100% of the hours of the project. Mediator between Nett and Innovasport, increasing sales of photography services by 20% over a period of 2 years.- LAMOSAPlanned and managed the website redesign. Lead a team of 3 people using a KPI of 80% improvement of the UX (user experience) on the website.Planned with specific deadline for design efforts and update content for more than 300 products within the website.Mediator between Nett and Lamosa, achieving the sale of design and maintenance services of the website for 3 consecutive years.Achieved 97% satisfaction from the client, using a KPI of completed hours of the project and quality delivers.- INCmtyLead a team of 4 people, which I directed and helped to define and adhere to the execution processes.Planned the project using Gantt chart, stipulating delivery times, which were delivered on time and quality.Achieved 100% satisfaction from the client, using a KPI of the delivery of content on time and quality.

Monterrey, Nuevo León, México

The primary purpose of this project was to create a robust learning experience for Real Estate and had exposure as an e-learning academy. This project comprised two areas: Marketing which involved a social media strategy, a mailing campaign, and a website with a public and private section.I led a team of 12 people to develop an e-learning platform, through Agile methodology and using the "Launch Product Formula" for releases of the courses.As a result, we obtained more than 4,600 registers, having a conversion rate of 30%, with students from sixteen different countries and five generations of the Academy.

Medellín, Colombia

Assistant of the foreign trade department, assistance in the import and export process.

Assistant of international trade department, assistance in the import and export process.Developed marketing and advertising plan at the company-level.

San Nicolás De Los Garzas Y Alrededores, México

Assistant of the virtual department to making export and import documents

Bachelor'S Degree, International Business

Activities and Societies: ENACTUS, Gethsemaní musical group and basketball team. ENACTUS -Management and leadership of entrepreneurial.

Diplomaed, Marketing