Fernanda Avelar Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

Monchu is a catalyst of opportunities for music & entertainment managing several assets as events, studio, music labels & booking agency - all based on the purpose of transforming and improving the Brazilian electronic scene. The business prospers in women’s leadership who insist on creating a professional environment that is plural, responsible and avant-garde.My experience in the music industry ranges across many fields, from marketing to branding, sales, production, bookings and management. At Monchu I've been honored to work with ODD, a collective that reconfigured the expressive reality of its hometown and made it the focal point of an eclectic and emboldened sound not only in Brazil, but across the continent, while building transformative experiences that engage LGBTQIAP+ communities and tell powerful stories.Monchu brands:• ODD events• Dancemania events• ODDiscos music label• In Their Feelings music label• Monchu studios• Partnership with Havona booking agency & management• Partnership with international events brands such as Innervisions and Bassiani

São Paulo, São Paulo, Brazil

Responsible for restructuring the business, setting a new mindset and leveraging the strategic and creative performance of all teams. Development of strategic plan and execution of branding and marketing campaigns to support the general development of products: events, label, agency and artists.• Execution of marketing strategies, activities and events.• Content creation for social networks, email marketing and PR• Guide the team and coordinates deliverables with vendors • Sponsorships, partnerships and activations• Indicator analysis, campaign performance evaluation and report generation• Sales monitoring and pricing• Artists bookings and care• Music curationSpecial projects:Launching In Their Feelings and ODDiscos [music labels]Local Marketing Manager for DGTL São Paulo 2018

São Paulo, São Paulo, Brazil

Havona is an independent agency that represent world-class artists with focus in Brazil. As manager and touring agent, I am proud on developing artists careers with passion, creativity and business savviness. Working hand-in-hand with promoters across the country, building a relationship of partnership, trust and understanding that only a local partner could offer.

São Paulo, Brazil

As the founder of FENTSY, marketing and intelligence agency, my goal was to bring dynamism and innovation to strategic decisions and backlog activities through online tools, artificial and advanced intelligence; connecting brands and consumers to collaborate in shaping the future.FENTSY is a Market Research & Consulting Agency making consumer centric an everyday reality for your business. In these fast-changing times, being constantly attentive to the needs and desires of consumers and being able to react is what makes brands remain relevant. Through innovative and agile methodologies, companies can collaborate with consumers and develop faster, more flexible and more accurate decision-making processes.

São Paulo Area, Brazil

A catalyst for strategic and tactical insights, responsible for designing, coordinating and executing qualitative and quantitative projects and as well as sharing results and implications with business stakeholders. Well-developed analytical skills, good presentation capabilities and strong project management skills.• Account manager • Research projects management in Latin America• Preparation of proposals, questionnaires, reports and other research requirements• Development and implementation of new and innovative research methods• Work with suppliers, plan and develop projects• Online community moderation and sprint facilitation• Create story-driven presentations and reportsMain clients: Cosmetics, Food & Beverages, Advertising, FundingResponsible for developing digital methodologies (online and VR)

São Paulo E Região, Brasil

• Development of weekly Flashes and results• Credit management and approval• Development of a new credit requirement and evaluation system I was responsible for creating a new credit requirement system, which organized the process and improved the communication between Sales and Finance, as much as benefited clients.

São Paulo E Região, Brasil

• Full support for Technical Assistance in dealing with customer’s complaints• Database management statistical graphs and analysis• Development of managerial dashboards• Responsible for the development of an Innovation Flow integrating Finance and Business Intelligence departments

São Paulo E Região, Brasil

• Operational Sales activities• Monitoring of performance indicators and forecast assistance• Assistance in product launch planning• Development of managerial dashboards

Postgraduate Degree, Neuroscience, Positive Psychology And Mindfulness

Master Of Science In Management, Marketing

Master's Thesis: The Impact of Brand Communication Through Facebook Page Posts on Purchase Intention for Music Streaming Services Grade.

Bachelor Of Business Administration (B.B.A.), Marketing