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Fernanda Brito Email & Phone Number
Global Marketing Strategy Manager
at
Grupo Bimbo
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✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Global Marketing Strategy Manager
Location
Faja De Oro, México, Mexico
Company size
Who is Fernanda Brito? Overview
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Quick answer
Fernanda Brito is listed as Global Marketing Strategy Manager at Grupo Bimbo, a company with 64 employees, based in Faja De Oro, México, Mexico. AeroLeads shows a matched LinkedIn profile for Fernanda Brito.
Fernanda Brito previously worked as Cookies, Crackers and Bars Global Brand Manager at Grupo Bimbo and Global Brand Manager at Grupo Bimbo. Fernanda Brito holds Master Of Business Administration - Mba from Universidad Iberoamericana, Ciudad De México.
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Email format at Grupo Bimbo
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Grupo Bimbo
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Profile bio
About Fernanda Brito
Senior Brand Manager with experience developing global brands. Innovative strategist with proven ability to identify, launch and manage products in emerging and established markets. Experienced in CPG industry with demonstrated competence with leading and participating in multicultural teams.
Current workplace
Fernanda Brito's current company
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Grupo Bimbo
8 roles
Fernanda Brito work experience
A career timeline built from the work history available for this profile.
Global Marketing Strategy Manager
CurrentGlobal Marketing Strategy and Business Accelerator - Bread, Cookies and SBG
Jun 2023 - Present
Cookies, Crackers And Bars Global Brand Manager
- Develop a global brand strategy for cookies, crackers and bars category. As a global head of the category I must identify business opportunities, execute plans for sustainable brands expansion, replicate best practices across the organizations and adapt them to the local needs.- Lead assessments to introduce existing and new products in new markets.
Jun 2020 - Jun 2023
Global Brand Manager
- Developed and implemented the global brand strategy (23 countries, Americas, Africa, Europe and Asia), for the Global Energy Race (GER), GER has become the most relevant brand in Grupo Bimbo related to social responsible initiatives. - Lead cross-functional and multicultural teams: Procurement, Legal, Corporate Affairs, Finance, HR, Marketing, Directed.
Nov 2016 - Jun 2020
Brand Manager
- Analyzed and identified category opportunities launching two Crown Jewels (global brands that have the potential generate 1 billion USD globally) based on price bands and innovation advantages. - Reviewed the feasibility of launching the crown Jewels, evaluating from production, P&L, forecast, market research, distribution, price, intellectual property.
Oct 2019 - Mar 2020
Brand Manager
- Leaded new Products Development projects related to healthy portfolios. We successfully re-launched one of the most relevant brand in Colombia, Vital, with a 100% natural formula, and started the development of a Healthier product portfolio under this brand.- Coordinated regional Innovation projects for different categories in Central America, leaded.
Nov 2018 - Apr 2019
It Governance
- Implemented a standardized procedure for budget control applied in all the GB entities (23 countries).- Coordinated integration of 3 business units (Bimbo Canada, Bimbo Frozen and Bimbo UK) to the finance budget control model.- Calculated the IT TCO (total cost of ownership) based on Gartner methodology.- Elaborated Annually the Global IT Budget.
Jul 2014 - Nov 2016
Master Files Supervisor
- Coordinated a 25 people team to control LatAm, USA and Canada, Prices, vendors, I-proc, Item Master and Intellectual property catalogs.- Incorporated successfully of Grupo Bimbo´s acquisitions into global and homologate process- Procedure documentation and Service Level Agreement (SLA) negotiations.
Dec 2009 - Jul 2014
4 education records
Fernanda Brito education
Master Of Business Administration - Mba
Marketing School, Marketing
Seminario Marketing Internacional, Marketing, Madrid, España
Diplomado, Project Managment
FAQ
Frequently asked questions about Fernanda Brito
Quick answers generated from the profile data available on this page.
What company does Fernanda Brito work for?
Fernanda Brito works for Grupo Bimbo.
What is Fernanda Brito's role at Grupo Bimbo?
Fernanda Brito is listed as Global Marketing Strategy Manager at Grupo Bimbo.
Where is Fernanda Brito based?
Fernanda Brito is based in Faja De Oro, México, Mexico while working with Grupo Bimbo.
What companies has Fernanda Brito worked for?
Fernanda Brito has worked for Grupo Bimbo and Bimbo Colombia.
How can I contact Fernanda Brito?
You can use AeroLeads to view verified contact signals for Fernanda Brito at Grupo Bimbo, including work email, phone, and LinkedIn data when available.
What schools did Fernanda Brito attend?
Fernanda Brito holds Master Of Business Administration - Mba from Universidad Iberoamericana, Ciudad De México.
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