Fernanda Brocatto Email & Phone Number

State Of Santa Catarina, Brazil

Specialized in applying AI in Industry 4.0 and large corporate environments.*Directly manage high-profile accounts including SCANIA, SMARTVAC, RANDON HOLDINGS, AUREN, and COCA-COLA.*Lead corrective and evolutionary product maintenance efforts with a customer success (CS) approach.*Developed with the team, AI models that significantly increased annual profitability through a pricing tool and reduced route-to-market displacement.*Implemented product growth strategies, leveraging metrics to optimize performance and scalability.*Provide leadership in customer relations, ensuring satisfaction and alignment of product solutions with client needs.

User acquisition solution for applications and digital customer experience, global reference in digital marketing with +600 customers in 17 countries.*New CX platform development, providing dashboards with intelligence to make the right data-driven decisions that will yield the outcomes to achieve client´s business goals*Long-term product roadmap, priorization based on business OKRs; *Cross functional relation with Tech squad and business based on Agile (Scrum/kanban) framework.

User acquisition solution for applications and digital customer service, global reference in digital marketing with +600 customers in 17 countries.

Florianópolis, Santa Catarina

YOUR CONCEPT | YOUR BRAND | YOUR COLLECTION We materialize every particle of your dream. Our goal is to shorten the supply chain with technology, sustainability and customization through 3D printing aimed at the optical world. Constantly focused on searching for the implementation of new production processes and simplified logistics based on industry 4.0.*Planning and OKRs detailing - Developing and prioritizing new strategies and product initiatives. *Opportunity assessment and problem identification oriented by data metrics;*Responsible for the creation and management of a feature backlog and roadmap planning; *Unit economics: financial product viability; *Prototype oriented to test and check; *Whole product chain control, from product discovery to design, production, purchase, and stock; *Collaborating with designers, engineers, and user researchers to analyze patterns and trends and identify new growth opportunities; *Define and execute defined goals both tactically and strategically; *Analyze upsides and failures after product release.

Florianópolis, Brasil - Buenos Aires, Argentina

Responsible for Brazilian product department implementation.*Product backlog development and grooming together with marketing and sales department; roadmap and product prioritization; MVP tests through 3D printed prototypes; new features approvals with engineering dept, CS, logistics.*Researches and market analyze landscapes and sales developments with an overview of the product mix in terms of consumer trends and brand positioning;*Correspond with overseas factories on quoting, negotiating, timing, tooled samples, production and testing as it pertains to the management of the product development process;

Campinas E Região, Brasil

Responsible for Sisley, Guttier, Tecnol, United Colors of Benetton and Forum eyewear product designs processes.

Master, Strategic Design

Bacharel In Industrial Design, Product Design