Fernanda Cabrera Díaz Email & Phone Number

Monterrey, Nuevo León, Mexico

Creación y desarrollo de estrategias comerciales corporativas para captación y fidelización a médicos.

Monterrey, Nuevo León, Mexico

Host in CHRISTUS MUGUERZA podcast "Espacio Saludable".Talks with more than 10 physicians about interesting topics for the community.

Monterrey, Nuevo León, México

- Improve marketing process for customer service in Hospitals.- Design of new products for customer retention such as loyalty programs.- Ensure data integrity - In charge of the standardization of customer processes such as scheduling clinical appointments.-Develop Marketing Plans for new products

Monterrey, Nuevo León, Mexico

• Develop tactical social media plans that span to accomplish business objectives and increase brand awareness in Instagram, Facebook, LinkedIn and YouTube.
• Leverage data and analytics insights as a key driver of ongoing media strategy.
• Website adaptation to market the business’s products online.
• Improve product page data, develop marketing and sales plans, improving customer experience onsite, helping generating traffic and sales (www.buhox.mx)

Monterrey, Nuevo León, Mexico

• Development of business model, financial plan, annual budget and hiring processes (15 employees, nurses & caregivers).
• Works with team to develop and oversee the execution of Marketing campaigns that include: email, social media, direct mail, webinars, and other strategies. Makes recommendations on all marketing promotions material used.
• Assists with the development of Marketing strategies for customer and prospect messaging;
• Partner with internal teams and clients to develop strategies for member growth and member content marketing.
• Build and negotiate with potential business partners, such as physicians and health services companies (Eucalyptus, Medi, Dr. Aldo García Taboada).
• Execute the strategic business plan; achieve planned P&L objectives

Hospital Conchita

• Development, execution and management of more than 18 strategic projects for Hospital Conchita regarding medical equipment purchases, hospital renovations, construction, valued at $4 Million USD.
• Lead cross-functional teams of over 10 people from different departments (Biomedical, IT, Quality, Construction, Operations).
• Market competition analysis and price benchmarks to propose efficiency innovations.
• Elaborate weekly reports presentations of market insights to sponsors and stakeholders.
• Follow up to KPIs of hospital services.
• Elaboration of annual project budgets.

Monterrey

• Collaborate in the development of the innovative service lines for hospitals such as Oncology Centers, the acquisitions of two clinics in Mexico’s Bajio Region and the planning of greenfield hospital constructions.
• Market analysis elaboration of Mexico’s Northern Region (Baja California, Nuevo León, Chihuahua) to make decisions about opening/buying new centers.
• Perform market research to map new business contracting opportunities to Christus Muguerza portfolio.
• Identify partners and conduct research conversations with partners
• Elaborate business landscape status reports for the US Committee Board.
• Coordination of Due Diligence activities.

Monterrey

• Execute market research and competitive insights projects for 9 hospitals, including identification of project objectives, research design, data analysis, report development, and written presentations.
• Analyze key market events, competition benchmark, and changes in consumer trends that are key to informing market research findings.
• Management of the Executive Strategy Manager platform (BSC).

Lic. En Administración De Sistemas De Salud

Activities and Societies: Leadership and Social Development Program | Vicepresident of Student Council: CAM (Actions for Mexico)

Maestría En Administración Con Orientación En Mercadotenica, Marketing, En Curso

Bachelor, Business

Semestre Internacional de Estudios. Melbourne, Australia.

Modalidad De Liderazgo Para El Desarrollo Social, Developmental Services Worker

Metodología para proyectos de Desarrollo Social Sostenible