Fernanda C. Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

As an Adobe Business Champion, responsible for overseeing Adobe products, including Adobe Analytics, Campaign Standard, and Target within the organization. This role includes managing an external marketing automation contract, ensuring effective collaboration with marketing teams, and developing governance frameworks for optimal platform utilization. Leads an internal team in formulating and executing strategies for Adobe Campaign automation while initiating the implementation of Adobe Target. Focused on driving data-driven marketing efforts and enhancing campaign performance through effective platform management and strategic oversight. Additionally, actively involved in analytics implementation and contributing to the strategic aspects of the analytics process whenever possible.

Lisbon, Portugal

Responsibilities include supporting Digital Product Owners and Digital Marketing teams with Adobe Analytics setup and management. This involves creating performance-focused dashboards in Adobe Workspace, implementing conversion goals, and addressing any Adobe-related needs from the teams. Key tasks include implementing GDPR compliance through the OneTrust tool, conducting debugging, and managing Content Security Policy (CSP) checks. Additionally, responsible for mapping events, developing, and implementing data layers in Adobe Launch. For mobile apps, the role involves mapping track actions, track states, and ensuring proper tracking, along with maintaining integration with Adobe Campaign Standard.

Lisbon, Lisbon, Portugal

Creation of Power BI dashboard design system and templates applying UX concepts and brand book guidelines; organizing and analyzing usability tests and UX research, redesign old reports and dashboards, consult analysts in the dashboards/reports visual creation and sessions to solve data and users visualization problems, design and creation of apps working alongside analysts and data scientists (responsible for the backend) for internal projects using Power Apps. Make sure the brand is being used properly according to its brand book and adapt it when necessary depending on software limitations. Organizing and leading design thinking workshops, best practices sessions, and design work methodologies for Power BI to other areas of the company. When necessary, assist the digital office team in creating and correcting UX/UI apps projects and helping the POs in making the bridge to help developers.Support the analysts in complex data projects to translate them to commercial areas by creating infographics.

Worldwide

Creation of websites using WordPress, including user-centered UX methodology, prototypes, digital and print materials, presentations, and newsletters.

Remote

Creation of brand book, digital strategy, web design [UX/UI], prototype video edition, newsletter, website front end edition (update current website and creation of new pages with SVN), SEO implementation, google analytics dashboards, django CMS edits, social media design, for a UK AI & blockchain healthcare startup.

Committee member at WIT Revolution: London-based community focused on increasing the representation of women in technology in the UK. Our network comprises of men and women working together to achieve 50:50 gender parity throughout the industry.Oversee, plan and strategy with co-founders. Work includes email marketing, data analysis, UI and UX design.

Belo Horizonte Area, Brazil

Oversee award-winning digital agency’s marketing manager in the social media ad campaigns, google adwords, creation of reports, behaviour research and data analysis. Clients included Iveco, Petrobras, Usiminas, Samarco, Hofbräuhaus Belo Horizonte, etc.

Greater New York City Area

Creation of digital and print material, image correction and presentations targeting customers in the fine jewellery industry. Clients included celebrities such as Adriana Lima, Sarah Jessica Parker, Jennifer Lawrence, Gal Gadot and editorials like Interview, InStyle, Vogue, Harper’s Bazaar, etc.

New York, New York

Assist director of marketing and e-commerce with invoices, influencer research and PR projectsin addition to aiding logistics and operation manager of the fashion company with over 45 stores worldwide. Worked with editorials such as Vogue, InStyle and stores as Barneys New York, Neiman Marcus, Bergdorf Goodman, Net-a-Porter.

Belo Horizonte Area, Brazil

Designed academic materials such as books, exams, handouts, presentations for internal and external use of the educational publishing house catering over 100 schools in Brazil including the Bernoulli schools. Work included visual identity, information hierarchy, layouts and stakeholders management.

Belo Horizonte Area, Brazil

Creation of graphic material, newsletter and textile design for a luggage company with over 300 clients in Brazil. Responsibilities also included visual identity application, client assistance and sales. Also worked with brands such as Maria Filó, Valisere, Rede Globo, Estrada Real, etc.

Belo Horizonte Area, Brazil

Edition of professional photos for photography studio targeting universities events and graduations. Clients included most of federal universities in the state of Minas Gerais and some private institutions also. Work also covered the creation of photo albums, invitations and other graphic materials.

Universidade Do Estado De Minas Gerais - Uemg

Aimed to improve business of small local companies in high risk communities by creating internal design campaigns, logo projects, videos, layouts and editorials using Photoshop, Premiere Pro, Illustrator and InDesign.

Belo Horizonte Area, Brazil

Desktop and laptop assistance, fixed PCS, software installation (Mac and Windows), hardware and software update, sales and customer assistance.

Master Of Arts - Ma, Arts, Entertainment, And Media Management, Distinction

Media management

Associate’S Degree, Communication And Media Studies, Gpa 3.92

Activities and Societies: Phi Theta kappa honor society Dean’s list: fall/spring 2014, fall/spring 2015

Bachelor’S Degree, Graphic Designer

Activities and Societies: Design Center volunteerVolunteer Graphic design internship advised by a professor coordinator aiming to help low.

English Course, English Language And Literature, General

Activities and Societies: Cultural experienceEnglish course and cultural interaction.

High School, General Studies