Fernanda Castro Email & Phone Number

State Of São Paulo, Brazil

Vinhedo, São Paulo, Brazil

> Responsible for Communications in Latin America, focused on creating and managing successful opportunities to enhance awareness of the Avery Dennison brand, generate leads for our product portfolio and engage our multiple audiences, including our customers and our employees.> Ensure consistent brand messaging, including PR, digital marketing, social media, sales communications tools, customer collateral, participation in events/trade shows, supporting key business… Show more > Responsible for Communications in Latin America, focused on creating and managing successful opportunities to enhance awareness of the Avery Dennison brand, generate leads for our product portfolio and engage our multiple audiences, including our customers and our employees.> Ensure consistent brand messaging, including PR, digital marketing, social media, sales communications tools, customer collateral, participation in events/trade shows, supporting key business objectives.> Communications strategy, brand management, digital marketing, development of integrated marketing and communication campaigns with regional roll-out.> Strong interface management with regional sales, marketing, business development and HR. > Passionate focus on trends and innovation. Very committed to creating new and exciting content for both external and internal audiences.> Leadership of a multicultural team, based across different latin american countries> Senior Sponsor of AD Future multifunctional group (Employee Resource Group) - Brazil> Comms leader for sustainability initiatives and member of LA Sustainability Committee - Latin America> Innovation Sprint Committee member driving the goal of developing Culture & Engagement for Innovation - Latin America, 2021 Show less

Campinas E Região, Brasil

Campinas Area, Brazil

HUNTER DOUGLAS DO BRASIL - Campinas, SP (Large Dutch Multinational and a leading company in window decoration and architectural products)Job Title: Marketing CoordinatorResponsible for Product Launch, Communication Planning, Promotional Campaigns, Trade Marketing strategies for the Luxaflex brand and Architectural products.Luxaflex accredited resellers' merchandising and trade marketing / Latin America promotional materials Development / End-consumers relationship… Show more HUNTER DOUGLAS DO BRASIL - Campinas, SP (Large Dutch Multinational and a leading company in window decoration and architectural products)Job Title: Marketing CoordinatorResponsible for Product Launch, Communication Planning, Promotional Campaigns, Trade Marketing strategies for the Luxaflex brand and Architectural products.Luxaflex accredited resellers' merchandising and trade marketing / Latin America promotional materials Development / End-consumers relationship program development.Major Projects:- Sales incentive campaign with the accredited dealer network owners (Goals setting, launch, monitoring and awards (International Trips).- My Hunter Douglas - Conception and development of the My HunterDouglas Web Portal for the brands HD Luxaflex, Columbia and also for Architectural Products which comprise various tools in the areas of Marketing, Products, Training and sales incentives to accredited dealers and distributors. The aforementioned web portal was launched and implemented in 08 Latin American countries. In Brazil, over 3000 users are registered, accounting approximately 40 thousand page hits / month.- Product Launch | SoftCell - For the 1st time the worldwide launch was held in Brazil.The launch planning had started off 02 years before from the development of the collections, colors, promotional material (designed by an international supplier) up to the arrival to the market, exclusively for the HD Luxaflex differentiated stores network, as a high added value product which joins together technology, beauty and functionality.- HunterDouglas Fashion Tour - Coordination, development and monitoring of HunterDouglas™ Fashion Tour. A series of launch events for new products for architects and interior designers, held in the country’s major market places. Show less

Campinas Area, Brazil

Pharmaceutical IndustryPrescription-free (OTC) brands Management. Product performance monitoring, scenarios analysis, market research and database for strategic action plans development.Responsible for the annual strategic planning and new products launch / Design of Promotional and communication campaigns for the brands / Tools management and Commercial team motivation in their quest for results / Internal marketing.

Campinas Area, Brazil

Auto Centers Network Job Titles: Strategic Marketing Analyst Competitive Intelligence AssistantAs Strategic Marketing Analyst, strategic planning, scenarios analysis, market research and database for action plans development.Conception of distinctive features, benefits and actions aimed at cosumers and B2B and B2C costconsumer relationship program. New products Launch and B2B partnerships.Visual communication standards development, POS’s layout… Show more Auto Centers Network Job Titles: Strategic Marketing Analyst Competitive Intelligence AssistantAs Strategic Marketing Analyst, strategic planning, scenarios analysis, market research and database for action plans development.Conception of distinctive features, benefits and actions aimed at cosumers and B2B and B2C costconsumer relationship program. New products Launch and B2B partnerships.Visual communication standards development, POS’s layout and merchandising / sales incentive campaigns development, support and promotion / promotional campaigns, Communication and Internal Marketing. Development of Social and Environmental Responsibility actions and projects.As Competitive Intelligence Assistant, macro environment and competition monitoring. Market potential analysis and viability of new businesses. Geomarketing project development (retail and fleet). Provision of managerial information for backing the marketing and sales areas. Design and maintenance of Competitive Intelligence System. Show less

São Paulo Area, Brazil

Citroën car dealerControl and supervision of research and grading of "Customer Care" in SP / Management of the "mailing" of customers of greater value to the company / Preparation of actions targeted and customized according to the Costumers’ profile / Events holding for major customers and "prospects" / CRM project deployment monitoring advised by Peppers and Rogers.Sensation Marketing Project Design and implementation.

Fgv - Cademp, Gerenciamento De Projetos

Activities and Societies: Características do ambiente de projetos, diferentes abordagens de gerenciamento de projetos, técnicas de.

Mba, Marketing

Bachelor'S Degree, Advertising