Fernanda Carvalheiro P. Novaes Email & Phone Number

Santa Catarina, Brazil

Florianópolis, Santa Catarina, Brazil

• Responsible for developing a high-impact ecosystem in the Brazilian and international market, managing a Partnership Program responsible for 40% of the company's managed MRR. As a focal point is the GTM (go-to-market).
• ︎ Define the company’s partnership channel strategy;
• ︎ Creation and management of the RD Station Partnership Program (Brazil and International), ensuring that more than 2 thousand partners have the right resources to achieve high-impact sales results;
• ︎ Market analysis and study to develop the best and most competitive partnership program in Latin America, in terms of requirements and benefits that are consistent with the interests of RD Station and partners;
• ︎ General go-to-market strategy for the Partner Program for Brazil;
• ︎ Monitor the performance of partners, support services and management of Program policies and operation of benefits and rewards at each level;

Florianópolis, Santa Catarina, Brazil

Responsible for facilitating the expansion of our partners' businesses by defining and designing the training and learning strategy for RD Station's partner ecosystem. This strategy is based on a variety of high-impact, scalable training initiatives such as webinars, podcasts, micro-learning, educational journeys, on-demand content, and in-person training.

Florianópolis, Santa Catarina, Brazil

Responsible for developing a high-impact ecosystem in the Brazilian market. As a main focus, lead the general GTM (go-to-market) strategy of the Partnership Program for the Brazilian market, promoting gains in scale and performance.

Florianópolis, Santa Catarina, Brazil

Responsible for developing a high-impact ecosystem in the international market. As a main focus, I led the overall GTM (go-to-market) strategy of the Partner Program for the Colombian and Mexican markets. In addition, with the same focus on developing the partner ecosystem, I also developed specific Training and Qualification strategies for partners in.

Florianópolis, Santa Catarina, Brazil

Jundiaí, São Paulo, Brazil

• Responsible for managing the Partner Program, with a primary focus on developing and delivering Marketing plans to drive the growth of Honeywell partners in Brazil and Latin America.
• ︎ Creation and execution of Sales Incentive Campaigns (Sell In/Sell Out);
• ︎ Implementation of actions and support for the Strategic Marketing Plan;
• ︎ Administration of the Sales Force.com CRM platform: management and control of sales opportunities, sales team activity reports, leads and dashboards;
• ︎ Implementation of key relationship programs with distributors and strategic accounts, focusing on field activities and content generation;
• ︎ Organization of training and qualification of the distribution channel and strategic accounts; Proven results in developing innovative marketing programs to increase brand reach.

Karlsruhe, Baden-Württemberg, Germany

• ︎"Internet Relaunch" project: Relaunch of Robert Bosch's global automotive website
• ︎ Social Media Projects: Participation in Social Media projects and planning of future projects

Campinas, São Paulo, Brazil

Development of communication materials, organization of events and incentive promotions for Partner in Latin American countries (except Brazil)

Campinas, São Paulo, Brazil

Internal and external communication and performance in Customer Relationship Marketing.

Campinas, São Paulo, Brazil

Negociação Estratégica E Gestão De Conflitos

Marketing Executive Program

Business English

Bacharel, Publicidade E Propaganda

Trends And Innovation, Marketing

Bacharel Em Relações Públicas, Comunicação Social