Leads Marketing Technology implementation efforts and PRI integration to group stack.

- Strategic Marketing & Media Consulting- Account & Project Management

- Marketing / Business Strategy & Planning- Financial Forecasting and Operations- Administrative coordination and vendor relationship management- Digital Marketing- e-Commerce- Social Media- Video & Media Production

- Marketing Strategy- Digital Marketing- e-Commerce- Social Media

Evolved to lead, beyond marketing strategy, customer experience, and sales operations. Participated in product development and financial/operational company efforts.

Tasked with spearheading the brand and lead generation strategies through digital and traditional marketing channels.

As a consultant I have helped my clients:• Strategic Communications & Video Production: Delivered powerful messages and customized marketing plans• Branding: Defined brand identity and determined high impact strategies to accelerate • Digital Marketing: Designed a comprehensive navigation flow to drive engagement and conversions• Design: Art directed / created powerful marketing collateral and web experiences• Technology Implementation: Expertise in connecting Marketing and Technology teams

Spearheaded the creation of Solera’s first global SharePoint intranet: responsible for creating intuitive designs, site content & navigation, user engagement & training, key stakeholder coordination and technology oversight. Directed corporate marketing operations and recruiting, coordinating cross-departmental efforts and managing internal marketing personnel as well as multiple external vendors.

Managed a portfolio of over 20 corporate brands, collaborating with marketing teams in 73 countries with focus on corporate branding, digital strategy, and internal communications.

• Developed an integrated marketing strategy to achieve significant e-commerce sales growth in 2012• Redesigned website content strategy using SEO guidelines, competitive analysis, research to achieve signficant web traffic growth in 2012• Tailored weekly email communications with marketing messages that focused on specific costumer segments and presented increased open-rates and conversion rates in 2012• Created targeted marketing messages and developed email newsletter • Managed social media content strategy and created initiatives to drive engagement• Manages marketing budget and measures the effectiveness of promotional and ongoing initiatives through A/B testing, web analytics reports, and campaign metrics• Reconfigured e-commerce website to be an effective landing page and to maximize conversion rates leading to an increase in web-sales• Develops marketing collateral for print, digital and social channels that consistently present positive ROIs• Analyzes marketing tactics and data to identify actionable opportunities

• Facilitated content generation for program blog, coordinating several guest bloggers, industry experts, and staff members to publish content that complied with the latest SEO guidelines• Collaborated with the program director to develop webinars for students and employers as well as promote them via social and online channels• Implemented Search Engine Optimization (SEO) strategies and achieved web traffic growth of over 279% over the first year• Structured social media strategy guidelines to be implemented by team members throughout different channels (Facebook, Twitter, LinkedIn)• Managed the transition to a new open source website, from researching providers, preparing an RFP, interviewing, presenting new features to the board, and working with developers• Created email newsletters and online outreach campaigns to drive traffic to the website• Designed marketing collateral (such as brochures, fliers, and banner ads) for all of the program needs

• Defined brand positioning and portfolio structure of primary competitors, as well as potential competitive strengths, weakness, and opportunities for a global manufacturer of confectionary products in the UK market• Recommended most favorable product features and channels of distribution for the launch of a new line of food products for a leading US producer of convenience foods based on complex market analysis• Structured screeners and questionnaires for a large marketing research study that encompassed a national survey involving 500 respondents• Built client presentations that presented the findings of exploratory research

- Attained 10% growth in gross revenue over 2 years through targeted customer base expansion and development of new service lines- Supervised the processing and handling of large orders and transactions- Entrusted with the most intricate customer service issues as a result of exceptional ability to quickly resolve concerns and satisfy customers- Optimized sales staff schedules to increase the number client visits by 25%- Reorganized internal control processes which resulted in a more efficient use of financial resources- Established excellence in customer service practices within the department, leading to a 44% increase in customer satisfaction rates- Expanded the company’s offerings from exclusive retail of automotive tools and machinery to the leasing of company owned car-painting stations e supply of automotive paints-Generated $40,000 in long-term exclusivity contracts on the first fiscal year- Accountable for a team of 12 employees

- Conducted post-purchase call-backs- Performance ratings- Clerical work