Fernanda Dabus B. Avila Email & Phone Number

State Of São Paulo, Brazil

Benton Harbor, Michigan, Us

- Brand & Communication for Yummly - Whirlpool's recipe App- Partnerships and Collabs Strategy and Roadmap for Brastemp and Consul- Consumer Investment Management

Benton Harbor, Michigan, Us

- Media Governance- Brand KPIs Tracking- Brastemp & Consul Campaigns- Consumer Investment Management- Brand Spaces in W-House- Events

Benton Harbor, Michigan, Us

- Digital Product Roadmap definition through Agile Methodology;- Management of 3 Squads focused on consumer experience and content through the digital journey, increasing NPS, traffic and conversion and decreasing Drop Off;- Consumer Insights Area Foundation, with territory definition, bringing trends and forecasts, with monthly reports for local and global community; - Brand Awareness Strategy and GTM for compracerta.com.br: territory, channels (blog, social and e-commerce), partnerships, lives, media plan definition, events and PR;- Compra Certa Blog: launch, content and tracking.

- Super Premium and Luxury Segment in Gastronomy Industry;- Marketing strategy and portfolio, product launch campaign, promotional calendar, media off/online, social media, e-commerce, online channels coordination, reporting to HQ in Miami;- Trade Marketing Strategy: trade partners relationship and all OOH communications and visual merchandising: promoters, events, trainings, point of sale displays in order to increase sell out;- Branding and PR Strategy: content, events, partnerships, media and influencers relationship;- Marketing Operations: S&OP, Projects, Quality and Services;

Benton Harbor, Michigan, Us

- Role in Whirlpool’s online shopping club: Compra Certa; - Strategy for employees and partnerships channels;- Communications and promotional calendar management;- KPIs management and results to increase Sales and Registers, through Google Analytics;

Benton Harbor, Michigan, Us

- Implementation of consumer’s unique view, unifying databases, through Salesforce and Whp DBM; - E-mail contact plans: strategy, implementation, creatives and tracking; As a result, bronze award in 2013 - Prêmio Abemd (Associação Brasileira de Marketing Direto); - Business Plan to enrich and increase DBM registries;- Segmented campaigns to activate and launch products;

São Paulo, Sp, Br

- Project Online Retail: implementation and management of performance medias, such as sponsored links and media display, with definition and management of KPIs; - Project Entertainment on Board “GOL NO AR”: design and multi-platform implementation; - Content coordination of websites Smiles and GOL; - Coordination of advertising campaigns;- Implementation and tracking of consumer’s unique view, unifying databases;- Consumer segmentation and communication, mainly through e-mail campaigns; - Management of product “Media on Board”.

Benton Harbor, Michigan, Us

- Development of new products and strategic plans for the company;- Market and portfolio analysis;- Budget control and analysis

Benton Harbor, Michigan, Us

- Relationship strategy for trendsetters and influencers: chefs, stylists, designers, architects and bloggers, such as Rita Lobo, Ronaldo Fraga e Juliana Jabour;- Events: organization and management like BGourmet, Eggo and Casa de Criadores;- Launch of You line, sustained by You B[log] event (Fashion and Behavior Bloggers Forum) and advertising campaign;- Budget control and analysis.

Master Of Business Administration (M.B.A.)

Bacharelado, Propaganda E Marketing

Curso De Férias, Marketing De Moda

International Business, Criação De Destinos Turísticos, Psicosociologia Do Mercado, European History