Combining brand strategy, creativity and the ability (and passion) to dealing with people, I'm a Communications professional with 8 years of experience participating on the design and execution of communications strategic projects at big fashion companies, from tradicional lingerie and beachwear brands, to innovative digital startups.My main objective is taking creative strategic projects out of the paper in order to achieve people's interests and companies KPI's through online and offline meaningful experiences with the power to increase awareness, generate engagement, strengthen brand image and create a long term relationship between brands and people.When I'm not being a creative strategist, I'm working on my personal projects (such as https://www.instagram.com/pulso.upcycling/ and https://www.instagram.com/pandorainquieta/), writing, singing, walking around the city or traveling.I strongly support companies and projects with a well constructed purpose, a true concern about people and the environment and a positive culture.
Luva Estúdio Criativo
View- Website:
- instagram.com/estudioluva
- Employees:
- 3
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Co-FounderLuva Estúdio CriativoVila Nova De Gaia, Pt -
Co-FounderLuva Estúdio Criativo Nov 2023 - PresentPorto, PortugalLuva is a creative studio specialised in Communication & Content 🧤Here, you'll find personalised solutions to meet exactly what your brand needs. After all, one thing is certain: effective communication is key to the success of any company. That’s why we’re here. We’ll be your right-hand support for content, always working side by side to tell your story, get your name out into the world, and build an engaged community.At Luva, your brand will be in great hands with a specialised team that brings years of experience in the field. We offer a wide range of services, from content creation for social media, blogs, websites, and newsletters, to profile management, visual identity creation, and content consultancy. -
Communications SpecialistNäz Sustainable Fashion Sep 2022 - Aug 2023Lisbon, Portugal -
Communications SpecialistMinga London Feb 2021 - May 2022Guimarães, Braga, PortugalMinga London makes unique vintage-inspired clothes for people with bold taste, big dreams and tons of talent. With over 800K followers on Instagram, Minga has become a cult favorite for gen z girls from all around the globe that like to express their individuality through clothing.As a communications specialist, I work along with the team to express the brand's tone of voice in a way that speaks directly with the consumers, in every channel. Creating relevant content, being partners with strategic influencers and content creators, being image production a big part of it all. Main responsibilities:- Designing and executing institucional, promotional and internal brand strategies- Developing digital strategies to raise awareness and convertions- Writing for social media, newsletters, ads, press and whatever material that requires copy- Executing the production of photo shootings for editorials- Working along with agencies for afilliate programs- Managing the PR strategic activations- Prospecting and managing negotiated and strategic partnerships with digital influencers- Developing and managing the sending of seedings for strategic public characters -
Experience ProducerAmaro Jan 2018 - Sep 2019AMARO is an omnichannel destination where customers can discover and buy a broad assortment of cool brands that match their lifestyle. Building the future of retail by creating solutions from beginning to end seeking to offer a world-class experience for all the customers. Data is the language used to understand their needs. As an experience producer, I had the responsibility to design and execute innovative and strategic events and brand activations in order to strengthen the brand image and generate a passionate and long term relationship between AMARO and their customers.Main responsibilities:- Idealizing, organizing and managing innovative events and brand activations, in order to generate shareable experiences- Managing partnerships with other brands in order to reduce costs- Analysing outcomes to find the "do's" and dont's" for the next activations- Developing brand strategies for specifics campaings- Designing last minute creative ideas for selling campaigns- Helping the social media team with the execution of creative content ideas -
Marketing SpecialistRosset Têxtil May 2017 - Dec 2017São Paulo E Região, BrasilRosset Group was founded in 1939 and is considered the most important textile manufacturer in Latin America, producing textile materials for lingerie, beachwear, fitness and fashion. Besides, the group is the owner of big lingerie, beachwear and fitness brands, such as Valisere, Triumph, Sloggi, Cia. Marítima, Água Doce and Body for Sure.As a marketing specialist, I was responsible for the development and execution of the owned brands communications strategies, making sure all the channels were sending the same message, as well as the stakeholders. I was also responsible for the internal relationship with the franchisers and retail stores in order to make them feel as a part of the company.Main responsibilities:- Designing and executing institucional, promotional and internal brand strategies- Executing the production of events for the press, internal stakeholders and final customers- Executing the production of photo shootings for editorials, institucional, promocional and internal campaigns- Managing the PR strategic activations along with the press office- Providing content for journalistic publishing- Producing press releases as well as copies for press events invitations- Prospecting and managing negotiated and strategic partnerships with digital influencers - Developing and managing the sending of seedings for strategic public characters -
Marketing AnalystHope Lingerie Oct 2016 - Apr 2017São Paulo, São Paulo, BrazilHOPE is the most important name in the brazilian's intimate fashion business for over 50 years. It's one of the first lingerie brands and was born with a simple and ambitious purpose: transforming womens' lives. Currently the group is the owner of three big brazilian brands: HOPE Lingerie, HOPE Resort (beachwear) and Bonjour Lingerie.As a marketing and e-commerce analyst, my main job was working along with the team in order to make sure the right strategy and message were being sent to the stakeholders and the final customers, as well as making sure all the actions were being executed correctly and impeccably. Within nearly 5 years in the company, I was able to work with both digital and physical marketing strategy management.Main responsibilities:- Designing and executing digital selling strategies- Developing accurate briefings and managing the schedule alignment for each digital campaign- Working along with advertising agencies, managing the campaigns and specific actions outcomes- Developing briefings and creating copies for the sending of daily newsletters- Placing strategic image material for each E-commerce page and button- Executing institutional brand strategies- Executing the production of photo shootings for editorials, institucional, promocional and internal campaigns- Managing the PR strategic activations along with the press office- Providing content for journalistic publishing- Producing press releases as well as copies for press events invitations- Developing and managing the sending of seedings for strategic public characters -
E-Commerce AnalystHope Lingerie Jan 2016 - Oct 2016São Paulo Area, Brazil -
Production InternThomas Tait Limited Mar 2015 - May 2015London - United KingdomThomas Tait is an independent fashion designer and creative director based in London. The designer has shown his collections several times at the London Fashion Week and his creations and talent granted him eight fashion awards, being the most recent one the Womenswear Designer of the Year, by The British Fashion Council in 2015. As a short-term production intern, my main work was to make sure all the suppliers were working properly, as well as making sure the garments were being delivered to the clients. Main responsibilities:- Researching specific textiles for the production of the collection- Negotiating costs with manufacturers and suppliers - Managing all the materials and patterns inventory- Assisting the team at press and sample sales events- Executing the sendings and arrivings of the garments from the suppliers- Managing and executing special seedings -
E-Commerce AssistantHope Lingerie Jan 2014 - Jun 2014São Paulo - Brasil -
E-Commerce InternHope Lingerie Apr 2012 - Jan 2014São Paulo - Brasil
Fernanda Abreu Skills
Fernanda Abreu Education Details
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Branding And Fashion Design -
Comunicação Social (Propaganda E Marketing)
Frequently Asked Questions about Fernanda Abreu
What company does Fernanda Abreu work for?
Fernanda Abreu works for Luva Estúdio Criativo
What is Fernanda Abreu's role at the current company?
Fernanda Abreu's current role is Co-Founder.
What schools did Fernanda Abreu attend?
Fernanda Abreu attended Iade - Creative University, University Of The Arts London, Escola Superior De Propaganda E Marketing.
What skills is Fernanda Abreu known for?
Fernanda Abreu has skills like Marketing Strategy, Digital Marketing, Fashion, Apparel, Marketing, Negotiation, Retail, Email Marketing, Merchandising, E Commerce, Social Media Marketing, Marketing Digital.
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