Fernanda Espinosa Email & Phone Number

Toronto, On, Ca

Oakville, Ontario, Canada

- Empowering women and businesses everywhere by providing styling consultancy, wardrobe & colour palette assistance.

Toronto, Ontario, Canada

As the Global Identity Marketing Manager, I oversaw comprehensive marketing initiatives and strategic event planning with a focus on brand presence and product launches for Motorola and associated brands.Key Achievements:• Event Planning and Execution - Managed and coordinated all events featuring Motorola's brand presence, including collaborations with other brands like Nextel for events such as Nextel Fashion and sales roadshows.• PR and Marketing Collaboration - Direct liaison with Nextel's PR and marketing teams to strategize product launches and enhance product branding efforts.• Budget Management - Managed product launches with oversight of a $5 million USD budget per quarter, ensuring efficient allocation and return on investment.• Team Leadership - Directed a five-member team in executing marketing campaigns and ensuring alignment with strategic objectives.• Brand Management Strategy - Developed and implemented brand management strategies for product launches, optimizing visibility and market penetration.• International Client Management - Led local marketing efforts for more than 10 international clients, including MIRS (Israel), Avantel (Colombia), SouthernLinc (USA), Nextel (USA/Mexico), and KT (Korea).Keywords: Global brand strategy, event planning, brand presence, product launches, budget management, PR strategy, brand management, PR, international management, team leadership

Mexico City Area, Mexico

As a Key Account Manager at American Tower, I enhanced customer experience by managing key accounts, showcasing the AT portfolio and executing flawless projects with various areas with in the company. Key Achievements:• Event Coordination - Organized and managed all company events with clients, focusing on PR and customer experience to strengthen relationships and enhance brand visibility.• Portfolio Promotion - Promoted a 12,000+ tower portfolio to secure contracts with Mexico's leading carriers, facilitating the deployment of their network services by placing equipment in ATC Towers.• Project Coordination - Coordinated internal operations and served as a team liaison between various departments to ensure flawless project execution and competitive delivery times.• Client Relationship Management - Built and maintained long-lasting relationships with existing and potential clients by offering our extensive portfolio and introducing new products, such as Distributed Antenna Systems. Keywords: Key account management, event coordination, customer experience, portfolio management, contract negotiation, project coordination, client relationship management, telecommunications, PR strategy.

Mexico City, Mexico

As the Global Identity Marketing Manager, I oversaw comprehensive marketing initiatives and strategic event planning with a focus on brand presence and product launches for Motorola and associated brands.Key Achievements:• Event Planning and Execution - Managed and coordinated all events featuring Motorola's brand presence, including collaborations with other brands like Nextel for events such as Nextel Fashion and sales roadshows.• PR and Marketing Collaboration - Direct liaison with NII Holding's PR and marketing teams to strategize product launches and enhance product branding efforts.• Budget Management - Managed product launches with oversight of a $5 million USD budget per quarter, ensuring efficient allocation and return on investment.• Team Leadership - Directed a five-member team in executing marketing campaigns and ensuring alignment with strategic objectives.• Brand Management Strategy - Developed and implemented brand management strategies for product launches, optimizing visibility and market penetration.• International Client Management - Led local marketing efforts for more than 10 international clients, including MIRS (Israel), Avantel (Colombia), SouthernLinc (USA), Nextel (USA/Mexico), and KT (Korea).Keywords: Global brand strategy, event planning, brand presence, product launches, budget management, PR strategy, brand management, PR, international management, team leadership

Mexico City, Mexico

Global Marketing Manager | NII and Carrier RelationsAs a Global Marketing Manager, I spearheaded comprehensive marketing strategies and oversaw international deployments for Motorola's iDEN products across diverse markets.Key Responsibilities:• Strategic Marketing Planning: Responsible for budgeting, planning, and deploying marketing plans across key regions including Mexico, Argentina, Peru, Colombia, Saudi Arabia, Korea, Israel, and the Southern US.• Project Leadership: Led global project teams for product launches, ensuring seamless execution and alignment with strategic objectives.• Collateral Development: Managed all collateral marketing materials, maintaining brand consistency and enhancing product messaging.• Budget Oversight: Managed iDEN budget allocation for NII and other carriers, optimizing spending efficiency and ROI.• Cross-Functional Collaboration: Worked closely with product, marketing, and engineering teams to coordinate sales activities and market positioning for Motorola's portfolio.• Event Coordination: Organized internal company events and managed Motorola's presence at Nextel events, enhancing brand visibility and customer engagement.• Co-Branding Initiatives: Directed co-branding projects for Motorola products, leveraging partnerships to expand market reach and enhance brand association.• Trade Marketing and Digital Strategy: Led iDEN product participation in trade marketing events, media channels, online communities, and social networks. Developed and executed Motorola Mexico's digital strategy in collaboration with ad agency SCL Bits.• Focus on Nextel International Inc.: Addressed marketing needs and served as a primary marketing resource for Nextel Mexico.Keywords: Global marketing strategy, product launch management, collateral development, budget management, cross-functional collaboration, event management, co-branding, trade marketing, digital strategy, international team collaboration

Mexico City, Mexico

Marketing Coordinator | PR and Event ManagementAs a Marketing Coordinator, I led strategic marketing plans, PR campaigns, and event coordination to enhance brand visibility and drive partnerships.Key Responsibilities:• Marketing Strategy and PR - Coordinated marketing activities and PR strategies to strengthen brand communication and partnerships.• Strategic Partnerships - Enhanced brand value through strategic media and product barters.• Campaign Management - Managed banner campaigns for Terra Mexico's portfolio, optimizing performance and delivering results.• Product Launch Leadership - Headed product launches with Telefonica Movistar, ensuring successful project execution.• Trade Shows and Events - Coordinated industry trade shows and internal company events.

- Worked closely with marketing and PR agencies (Ogilvy & Mather, Seven & E-Beacon) in the brand's participation in Trade Marketing events.- Coordinated events of different natures involving vendors, budget and brand positioning.- Responsible for all communication & marketing initiatives and strategies for Yahoo's product portfolio in Mexico. - Successfully launched Y! Answers (coordinating regional efforts) Flickr, and Y! Music, among others. - Developed a grassroots strategy to position Y!Music in the teen market.- Participated in the migration efforts from Te Respondo platform to Yahoo! Search Marketing.

- The role called to identify the brands' needs to re-position products and propose solutions.- Responsible of doing research on how to approach a product launch from an anthropologic and social perspective.- Clients included Grossman Valeant Laboratories (more specifically, Bedoyecta), Metlife and Unilever (Primavera), among others.

- Coordinated advertising activities for Unilever Foods brands such as Hellmann's, Best Foods, Maizena Pronto.- Worked closely with media agency in developing media buy plans.- Aligned all POS, ATL and BTL materials in order for them to achieve a main branding goal. - Helped the Unilever marketing team achieve branding and sales goals for their products with activations, POS promotions, etc.

- Worked hand in hand with advertising agencies (Grey, McCann, Brainstorm) in the creation of marketing strategies and materials.- Coordinated targeted audience events aiming to promote Microsoft products and services.- Coordinated the making of promotional materials with vendors.

- Organized PR events and press conferences, directly contacting media database and coordinating invitations and materials.- Edited bulletins and media coverage clippings for clients such as Riviera Maya, Veracruz (tourist destinations), NFL and British American Council, among others.

Postgraduate Degree, International Fashion Management

Diploma Of Education, Fashion/Apparel Design

Certificate of Personal and Professional Stylist and Personal Shopper

Post-Degree Course, Marketing - Commercial And Competitive Strategy

Communication, Organizational Communication, General, Bachelor'S Degree

Education record