Fernanda Felinto T. De A. Vilhena Email & Phone Number

State Of São Paulo, Brazil

- Responsible for the Branding Communications area of Vertical Sandbox Experiences (Leiturinha and Toucan Box).- Management of Marketing, Brand and Communication projects.- Participation in squads and product launches.- As leader of the Influencer Project, in six months I helped reduce Leiturinha's CAC and contributed to the company reaching its historic sales record in May/24, remaining 160% above the month's target.- Coordinated the rebranding to use the new PlayKids brand, as well as the change of e-commerce from Leiturinha to PlayKids Store.

São Paulo, São Paulo, Brasil

- Coordination, development and implementation of Marketing and Communication campaigns for assorted products (Languages, literature, e-commerce, social-emotional education, and financial education).- Customer service and support in commercial strategies and actions.- Marketing project management, participation in squads and product launches.- Responsible for the rebranding of the OPEE brand, improving its brand positioning.- Participated in the squad for the launch of the 1st gamified literature platform in Brazil (Literama).

São Paulo, São Paulo, Brasil

- Planning and execution of Marketing and Communication actions.- Digital Marketing: from copywriting and publication of pieces to analysis of results.- Curatorship and translation of social-emotional education materials, including videos and texts, from English to Portuguese

Product / Marketing Manager (12/2014 – 02/2019)Product / Marketing Coordinator (12/2013 – 12/2014)- Strategic planning and product management.- Management of Marketing and Communication actions (digital and offline).- Brand and image positioning, and support in the planning of commercial actions / GTM.- Development, application, tabulation, and analysis of Research results.- Coordination of national events and support in international events.- Participation in projects / squads with US teams.- Customer service and management of various products: Social-emotional education, education systems for the public market, public tenders, technical education, and online courses.- Developed the Positioning of the brand “Leader in Me” in Brazil (American social-emotional education product), a project that was presented to the teams in Latin America and the US, and which helped to support the change of the global brand.- From December 2014 to February 2019, I was responsible for managing all Marketing and Communication actions in Brazil for “Leader in Me”, a period in which the number of schools across the country quadrupled.

São Paulo

Marketing Coordinator (12/2007 – 04/2012)Senior Marketing Analyst (04/2006 – 12/2007)- Planning and management of Marketing and 360º Communication actions for Santander Financing and WebMotors, and Direct MKT actions for assorted products and customers: Cards, High Income Customers, Companies, Investments, Insurance, etc.- Agency and supplier management – briefings and analysis of results.- Development and actions with the Life Cycle Mat (Santander Financing and Cards).- Management of large budgets.- Relationship with different stakeholders and partners.- Brand positioning / branding and visual identity.- Integration of the Real Bank and Santander brands (Santander Financing, Cards, and High Income Customers)- Integration of brands (Real Bank and Santander).- Sustainability Projects.- Responsible for reviewing all of Santander Financing communication and marketing materials, setting up a new visual identity, which brought the brand closer to its customers and reduced calls to the Call Center.- Conducted, with the internal advertising team and the Talent agency, the institutional campaign for WebMotors which, in a period of 2 months, increased the number of users of the site by 4 million.

São Paulo Area, Brazil

- Customer management: relationship with Itaú Bank, AOL's biggest partner.- Monitoring of indicators, analysis of results and identification of improvements and new actions between the two companies.- Coordination of the Marketing area, and media sales for the AOL website.

São Paulo Area, Brazil

Product Manager (11/2002 – 06/2004)Marketing Specialist (11/2001 – 11/2002)Senior Marketing Assistant (11/2000 – 11/2001)Junior Product Assistant (01/1999 – 11/2000)Intern (07/1998 – 01/1999)- Customer service / CRM in the Database Marketing area of Abril Group.- Planning, execution, follow-up, and analysis of the results of Direct Marketing actions for the sale of subscriptions to Abril Group Magazines.- Management of Marketing and 360º Communication actions for magazines in the High Consumption Unit.- As Product Manager, I led research and tests that resulted in the editorial change of “Manequim” magazine, increasing newsstand sales by 16% compared to the average of previous editions.

Bachelor'S Degree, Marketing

Master'S Degree, Business Administration And Management