Fernanda Feres Email & Phone Number

• Manages the development and implementation of a comprehensive marketing and communications program designed to communicate organizational services and programs and foster community relations through department initiatives.• Oversees, plans and manages all publicity-related special events and provides technical direction to staff in carrying out marketing, communications and customer service functions.• Plans and manages the budget to support the marketing and communications division.• Manages the development of collateral material in support of marketing strategies including publications, electronic communications, and multimedia presentations.• Develops, implements, and plans for the use of electronic and web-based communication for the implementation of public relations strategies; utilizes current and emerging technologies to best reach target markets.• Develops and oversees the production of written reports and printed materials intended to market and promote the services of the department.• Establishes measures to track the progress and success of marketing and strategic partnerships and evaluates the effectiveness of all marketing and communications initiatives.• Manages and supervises graphic arts initiatives and establishes the quality, content, and design of informational and promotional materials for public distribution. • Takes creative lead and oversees the production of print, web and other marketing materials. • Creates and maintains standards and quality control of internal and external communications.• Creates opportunities with external partners including consultants in branding, marketing, and vendors.

● Planned, crafted, and executed large-scale media marketing campaigns and programs.● Supervised the creative team with designing, writing, and producing materials such as brochures, digital assets, social media copy, and all other marketing collateral production.● Led the development of a comprehensive Brand Identity Guide for all print and digital materials to maintain style guideline standards across all internal and external communication materials.● Oversaw the media planning and buying, including digital and social media ads, billboards, posters, and broadcasting ads.● Managed ongoing relationships with the press and media, coordinated press and media inquiries approval, and coordinated interview opportunities.● Managed the website and oversaw the creative direction and brand guidelines of all webpages and campaign websites. ● Contributed to the negotiation, planning, development, and execution of events.● Active member of the Al-Impics Committee ● Led initiatives to enhance analytics tracking and reporting, providing support to the Bureau in crafting comprehensive reporting dashboards, essential for strategic decision-making.● Oversaw the distribution of promotional items and implementation of inventory tracking systems, as well as managing the procurement and budgeting processes for all promotional items within the Bureau.

● Assisted in the planning, development, creative direction, and execution of large-scale media campaigns such as MethFree LA, Workforce Recruitment, Medications for Addiction Treatment.● Provided program technical assistance, including data, budget and workplan for grant application.● Assisted in the negotiation, planning, development, and execution of sponsorship events.● Project managed the Overdose Prevention Kit and communication materials from concept to final production, which included managing the creative designer, the approval process, procuring vendors, and overseeing marketing collateral and print production to meet marketing guidelines and standards.● Analyzed metrics data from Google Analytics to track and propose tangible solutions to improve the website’s SEO, redesign, navigability, and usability. ● Met with community partners at local conferences at outreach events to promote the department.● Spearheaded the SAPC Website Redesign project.

Greater Los Angeles Area

Managed planning, coordination, and execution of digital campaigns for emerging startups and Fortune 500 brands. Focus on audience and community building, expanding reach and web conversions.• Coordinated digital campaigns driving 1600% increase in social media reach and engagement for a fast growing retail brand.• Delivered 10x increase in results at a 1/3 of the cost by revamping and executing Facebook Ad Campaigns across several Fortune 500 Entertainment brands. • Co-created social media strategy and led execution of an e-commerce social media program resulting in 200% increase in following and web traffic.

Grande Los Angeles E Região, Estados Unidos

Primarily accountable for consistently growing customer base in Brazil and US Markets. • Responsible for the US and Brazilian Customer Service.• Marketing strategy, including social media and influencer outreach. • App testing and monitoring to make sure our main 3 apps are functioning perfectly. • Awarded as one of the top five educational apps in the Italian Google Play Store (2014 - 2015).• Reached #1 in ranking for Educational apps in 17 countries.

São Paulo E Região, Brasil

Liaised with outside state agencies to manage State Government campaigns. Approved state’s government agencies’ printed and electronic publications.• Directed the development and production of catalogues, brochures, and direct mail materials.• Produced institutional and advertising materials for the state's population and oversaw operations of three advertising agencies.• Creation of the Digital Identity Manual of Sao Paulo State Government and Co-creation of the Identity Manual of Sao Paulo State Government.• Completely updated and unified digital visual for all of the government's 26 secretariats.• Created the São Paulo Global website and printed brochures as requested by the Governor and Head of the Office of International Affairs.• Developed and launched integrated, multi‐channel print, catalog, and web materials of the LGBT Rights Campaign of the State, all of the State's DMV communication to the public, and campaigns for the São Paulo State Secretariat for Housing and the campaign São Paulo Against Prejudice.

São Paulo E Região, Brasil

Collaborated with cross‐functional marketing teams to drive online project and program management. Performed E‐commerce projects evaluation, specification, and deployment. Online projects management. • Coordinated the specifications and presentation of new online projects for decision making.• Analyzed the progress and development of the insurance e‐commerce market.• Benchmarked direct competitors for performance evaluation and goal setting.• Responsible for accurate metrics and BI analysis through Google Analytics.

São Paulo E Região, Brasil

Spearheaded website improvements and strategic planning of Social Media Devised strategies, goals, and budget allocation to drive online traffic to the website. • Developed, managed, and tracked digital/online projects budget of $2 million.• Implemented completely new website resulting in improved usability, design, and content.• Co‐implemented ecommerce and mobile projects; leading to Renault becoming first car dealer to have an e-commerce in Brazil.• Website went from 9th to 4th in the ranking of online car manufacturer search.• Strategic planning of Social Media.

São Paulo Area, Brazil

Created the Content Department employee role profiling and hiring. Handled content management systems and ecommerce platforms and established internal processes and procedures.• E-commerce management.• Facilitated internal performance reports for Marketing Director.• Maintained/fostered direct relationships with manufacturers.

São Paulo E Região, Brasil

Responsible for the executive content for conferences research and analysis of different sectors of the economy, as well as post‐conference analysis.• Established relationships with company’s executives for networking and workshop invitations.• Coordinated copywriting for individual presentations and folders.• Performed conference marketing analysis and strategy development.

São Paulo E Região, Brasil

Responsible for campaigns and promotions within customer base. • Supervised customer relationship channel management.• Completed copywriting for memos to user base and partners.• Established promotional campaigns and sweepstakes for customer base.

São Paulo E Região, Brasil

Responsible for the executive content for the State’s government website. • Direct relationships with government agencies. • Management of 8+ people team.• Performed copywriting for news, newsletters and interviews, and quality manuals• Participation in events.

Certification, Marketing With Concentration In Digital Marketing

Bachelor’S Degree, Marketing And Advertising

High School