Fernanda Feres Email & Phone Number

• Manages the development and implementation of a comprehensive marketing and communications program designed to communicate organizational services and programs and foster community relations through department.
• Oversees, plans and manages all publicity-related special events and provides technical direction to staff in carrying out marketing, communications and customer service functions.
• Plans and manages the budget to support the marketing and communications division.
• Manages the development of collateral material in support of marketing strategies including publications, electronic communications, and multimedia presentations.
• Develops, implements, and plans for the use of electronic and web-based communication for the implementation of public relations strategies; utilizes current and emerging technologies to best reach target markets.
• Develops and oversees the production of written reports and printed materials intended to market and promote the services of the department.

• Planned, crafted, and executed large-scale media marketing campaigns and programs.
• Supervised the creative team with designing, writing, and producing materials such as brochures, digital assets, social media copy, and all other marketing collateral production.
• Led the development of a comprehensive Brand Identity Guide for all print and digital materials to maintain style guideline standards across all internal and external communication materials.
• Oversaw the media planning and buying, including digital and social media ads, billboards, posters, and broadcasting ads.
• Managed ongoing relationships with the press and media, coordinated press and media inquiries approval, and coordinated interview opportunities.
• Managed the website and oversaw the creative direction and brand guidelines of all webpages and campaign websites.

• Assisted in the planning, development, creative direction, and execution of large-scale media campaigns such as MethFree LA, Workforce Recruitment, Medications for Addiction Treatment.
• Provided program technical assistance, including data, budget and workplan for grant application.
• Assisted in the negotiation, planning, development, and execution of sponsorship events.
• Project managed the Overdose Prevention Kit and communication materials from concept to final production, which included managing the creative designer, the approval process, procuring vendors, and overseeing marketing.
• Analyzed metrics data from Google Analytics to track and propose tangible solutions to improve the website’s SEO, redesign, navigability, and usability.
• Met with community partners at local conferences at outreach events to promote the department.

Greater Los Angeles Area

• Managed planning, coordination, and execution of digital campaigns for emerging startups and Fortune 500 brands. Focus on audience and community building, expanding reach and web conversions.
• Coordinated digital campaigns driving 1600% increase in social media reach and engagement for a fast growing retail brand.
• Delivered 10x increase in results at a 1/3 of the cost by revamping and executing Facebook Ad Campaigns across several Fortune 500 Entertainment brands.
• Co-created social media strategy and led execution of an e-commerce social media program resulting in 200% increase in following and web traffic.

Grande Los Angeles E Região, Estados Unidos

• Primarily accountable for consistently growing customer base in Brazil and US Markets.
• Responsible for the US and Brazilian Customer Service.
• Marketing strategy, including social media and influencer outreach.
• App testing and monitoring to make sure our main 3 apps are functioning perfectly.
• Awarded as one of the top five educational apps in the Italian Google Play Store (2014 - 2015).
• Reached #1 in ranking for Educational apps in 17 countries.

São Paulo E Região, Brasil

• Liaised with outside state agencies to manage State Government campaigns. Approved state’s government agencies’ printed and electronic publications.
• Directed the development and production of catalogues, brochures, and direct mail materials.
• Produced institutional and advertising materials for the state's population and oversaw operations of three advertising agencies.
• Creation of the Digital Identity Manual of Sao Paulo State Government and Co-creation of the Identity Manual of Sao Paulo State Government.
• Completely updated and unified digital visual for all of the government's 26 secretariats.
• Created the São Paulo Global website and printed brochures as requested by the Governor and Head of the Office of International Affairs.

São Paulo E Região, Brasil

• Collaborated with cross‐functional marketing teams to drive online project and program management. Performed E‐commerce projects evaluation, specification, and deployment. Online projects management.
• Coordinated the specifications and presentation of new online projects for decision making.
• Analyzed the progress and development of the insurance e‐commerce market.
• Benchmarked direct competitors for performance evaluation and goal setting.
• Responsible for accurate metrics and BI analysis through Google Analytics.

São Paulo E Região, Brasil

• Spearheaded website improvements and strategic planning of Social Media Devised strategies, goals, and budget allocation to drive online traffic to the website.
• Developed, managed, and tracked digital/online projects budget of $2 million.
• Implemented completely new website resulting in improved usability, design, and content.
• Co‐implemented ecommerce and mobile projects; leading to Renault becoming first car dealer to have an e-commerce in Brazil.
• Website went from 9th to 4th in the ranking of online car manufacturer search.
• Strategic planning of Social Media.

São Paulo Area, Brazil

• Created the Content Department employee role profiling and hiring. Handled content management systems and ecommerce platforms and established internal processes and procedures.
• E-commerce management.
• Facilitated internal performance reports for Marketing Director.
• Maintained/fostered direct relationships with manufacturers.

São Paulo E Região, Brasil

• Responsible for the executive content for conferences research and analysis of different sectors of the economy, as well as post‐conference analysis.
• Established relationships with company’s executives for networking and workshop invitations.
• Coordinated copywriting for individual presentations and folders.
• Performed conference marketing analysis and strategy development.

São Paulo E Região, Brasil

• Responsible for campaigns and promotions within customer base.
• Supervised customer relationship channel management.
• Completed copywriting for memos to user base and partners.
• Established promotional campaigns and sweepstakes for customer base.

São Paulo E Região, Brasil

• Responsible for the executive content for the State’s government website.
• Direct relationships with government agencies.
• Management of 8+ people team.
• Performed copywriting for news, newsletters and interviews, and quality manuals
• Participation in events.

Certification, Marketing With Concentration In Digital Marketing

Bachelor’S Degree, Marketing And Advertising

High School