Fernanda Franco personal email
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Licenciada en Publicidad, graduada en Argentina, apasionada de la fotografía. Realice un Máster en Dirección de Marketing en España, con el objetivo de adquirir competencias y habilidades directivas que me permitan liderar decisiones empresariales y de marketing en cualquier situación o entorno.I have working experience in the areas of advertising, marketing and communications. I have the expertise of six years of working in different companies. During this time, I have noticed that my passion is marketing and is even more attractive when it’s related with social networks and digital platforms.
Marketing Lab
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Managing DirectorMarketing Lab Sep 2016 - PresentQuito, EcuadorManagement of corporate accounts such as: Cabify, Batery, Nutrivital, Movistar, IP Asesores Legales, ENNE Arquitectos.Management and execution of strategies approved by the client.Monitoring of all projects in terms of their development, delivery time, changes, adjustments.Follow-up of all clients.Development of strategies, briefs and proposals for clients.Development and adjustments of budgets for client proposals.Personal visit to clients, meetings.Preparation of development schedules, approvals and deliveries for each client or each project.Coordination with suppliers for the development of events, activations and BTLs.Development and execution of Intensive Marketing Workshop for SMEs and entrepreneurs 2016.Organization, development and execution of fairs and events for the 4th consecutive year in Quito, Guayaquil and Cuenca: Festivanimal 2017, 2018, 2019 and 2020, Women’s Lab 2019 and 2020.Management of payments to suppliers.
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Marketing And Social Media ManagerHelp, Learn & Discover Jan 2015 - Aug 2016Quito, EcuadorManaging corporate image of the Canadian tourism company Help, Learn & Discover.Developing and implementing short and long term marketing strategies.Creating strategic Marketing Plan according to company objectives.Analyzing and determining the profitability of the various services that the company offers. Promoting and advertising different services that the company offers. Defining commercialization strategies.Handling relations with suppliers and designers to make compositions, advertisements, and all kinds of promotion and communication material.Responsible of the company digital files (photography, videos).Coordinating and organizing events and PR activities.Managing the institutional image in Social Media and website. Responsible for entering images, videos and written material on the institutional website and Social Media.Managing payment to suppliers.
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Image And Promotion AnalystMinisterio De Turismo De Ecuador Apr 2014 - Dec 2014Quito, EcuadorPlanning, coordinating and executing national and international contract processes for “Destination Ecuador”.Legalizing technical and administrative actions and documents required to fulfill institutional goals of the Image and Promotion Department.Elaborating technical reports, TDR’s and other supporting documentation required for national and international contracts.Analyzing and assessing national and international traditional media plans.Analyzing target markets.Elaborating annual schedules and operational plans on a national and international level. Organizing and executing national and international events for “Destination Ecuador”.Following up contract processes.Managing payment to suppliers
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Project ManagerMaruri Sep 2012 - Mar 2014QuitoManaging accountsManaging and executing client-approved strategies.Following up development, changes, adjustments and deadlines of every project in Quito and Guayaquil.Supervising and developing Development Orders and Creative Idea Requests. Following up all customers on the phone.Developing strategies and proposals for customers.Developing and adjusting budget proposals for customers.Visiting customers, attending meetings and monitoring business traffics. Making development, approval and deadline schedules for every client or every project.Coordinating with national and international digital suppliers.Searching for specialized digital suppliers in case of need.Collecting payment from customers, invoicing and refunding. Sending documentation to the Accounting Department in Guayaquil. -
Máster En Dirección De MarketingUniversidad Ceu Cardenal Herrera Oct 2011 - Jul 2012Valencia, Spain -
Diffusion And Advertising TechnicianMinisterio De Agricultura, Ganaderia, Acuacultura Y Pesca Jan 2009 - Dec 2010EcuadorManaging corporate image of the Project “National Information System and Management of Rural Lands and Technological Infrastructure”, SIGTIERRAS.Managing the project’s promotional and digital material.Handling relations with suppliers and designers to make compositions, newspaper advertisements, and all kinds of promotion and communication material.Collecting information about the project activities from newspapers and other written media.Coordinating and organizing events, fairs, and public relations activities.Managing the institutional image and website. Responsible for entering images and written material on the institutional website. -
Head Of MediaTeleamazonas Jul 2007 - Dec 2008EcuadorScheduling advertising, controlling, and following up channel promotional products. Organizing superimposition orders, controlling superimpositions.Elaborating strategic plans (Frequency, Range, Rating, GRP’s).Making competence reports.Collecting information about the channel’s and competitors’ products, from newspapers and other written media. Responsible for coordinating the organization of events and sponsorships.Handling the channel’s digital and promotional material (POP).Handling TV Data 4.0, Check Plus, In Soft. -
Alternative Media And Mass Media AssistantMindshare Jan 2007 - Mar 2007EcuadorMonitoring, strategies, market analysis, file organization.Making strategic plans for customers.
Fernanda Franco Skills
Fernanda Franco Education Details
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Marketing/Marketing Management, General -
Public Relations, Advertising, And Applied Communication -
Administración De Empresas
Frequently Asked Questions about Fernanda Franco
What company does Fernanda Franco work for?
Fernanda Franco works for Marketing Lab
What is Fernanda Franco's role at the current company?
Fernanda Franco's current role is Managing Director en Marketing Lab.
What is Fernanda Franco's email address?
Fernanda Franco's email address is ma****@****ail.com
What schools did Fernanda Franco attend?
Fernanda Franco attended Universidad Cardenal Herrera-Ceu, Universidad De Palermo, Universidad De Las Américas (Ec).
What are some of Fernanda Franco's interests?
Fernanda Franco has interest in Social Services, Pilates, Social Media, Marketing, Marketing Digital, Photography, Advertising.
What skills is Fernanda Franco known for?
Fernanda Franco has skills like Social Media Marketing, Social Media, Advertising, Digital Marketing, Spanish, Public Relations, Online Advertising, Marketing Management, Marketing Communications, Illustrator, Online Marketing, Internet.
Not the Fernanda Franco you were looking for?
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Maria Fernanda Franco
Guayaquil -
Fernanda franco
Guayaquil
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