Fernanda Franco

Fernanda Franco Email and Phone Number

Managing Director en Marketing Lab @
Fernanda Franco's Location
Quito Canton, Pichincha, Ecuador, Ecuador
Fernanda Franco's Contact Details

Fernanda Franco personal email

About Fernanda Franco

Licenciada en Publicidad, graduada en Argentina, apasionada de la fotografía. Realice un Máster en Dirección de Marketing en España, con el objetivo de adquirir competencias y habilidades directivas que me permitan liderar decisiones empresariales y de marketing en cualquier situación o entorno.I have working experience in the areas of advertising, marketing and communications. I have the expertise of six years of working in different companies. During this time, I have noticed that my passion is marketing and is even more attractive when it’s related with social networks and digital platforms.

Fernanda Franco's Current Company Details
Marketing Lab

Marketing Lab

Managing Director en Marketing Lab
Fernanda Franco Work Experience Details
  • Marketing Lab
    Managing Director
    Marketing Lab Sep 2016 - Present
    Quito, Ecuador
    Management of corporate accounts such as: Cabify, Batery, Nutrivital, Movistar, IP Asesores Legales, ENNE Arquitectos.Management and execution of strategies approved by the client.Monitoring of all projects in terms of their development, delivery time, changes, adjustments.Follow-up of all clients.Development of strategies, briefs and proposals for clients.Development and adjustments of budgets for client proposals.Personal visit to clients, meetings.Preparation of development schedules, approvals and deliveries for each client or each project.Coordination with suppliers for the development of events, activations and BTLs.Development and execution of Intensive Marketing Workshop for SMEs and entrepreneurs 2016.Organization, development and execution of fairs and events for the 4th consecutive year in Quito, Guayaquil and Cuenca: Festivanimal 2017, 2018, 2019 and 2020, Women’s Lab 2019 and 2020.Management of payments to suppliers.
  • Help, Learn & Discover
    Marketing And Social Media Manager
    Help, Learn & Discover Jan 2015 - Aug 2016
    Quito, Ecuador
    Managing corporate image of the Canadian tourism company Help, Learn & Discover.Developing and implementing short and long term marketing strategies.Creating strategic Marketing Plan according to company objectives.Analyzing and determining the profitability of the various services that the company offers. Promoting and advertising different services that the company offers. Defining commercialization strategies.Handling relations with suppliers and designers to make compositions, advertisements, and all kinds of promotion and communication material.Responsible of the company digital files (photography, videos).Coordinating and organizing events and PR activities.Managing the institutional image in Social Media and website. Responsible for entering images, videos and written material on the institutional website and Social Media.Managing payment to suppliers.
  • Ministerio De Turismo De Ecuador
    Image And Promotion Analyst
    Ministerio De Turismo De Ecuador Apr 2014 - Dec 2014
    Quito, Ecuador
    Planning, coordinating and executing national and international contract processes for “Destination Ecuador”.Legalizing technical and administrative actions and documents required to fulfill institutional goals of the Image and Promotion Department.Elaborating technical reports, TDR’s and other supporting documentation required for national and international contracts.Analyzing and assessing national and international traditional media plans.Analyzing target markets.Elaborating annual schedules and operational plans on a national and international level. Organizing and executing national and international events for “Destination Ecuador”.Following up contract processes.Managing payment to suppliers
  • Maruri
    Project Manager
    Maruri Sep 2012 - Mar 2014
    Quito
    Managing accountsManaging and executing client-approved strategies.Following up development, changes, adjustments and deadlines of every project in Quito and Guayaquil.Supervising and developing Development Orders and Creative Idea Requests. Following up all customers on the phone.Developing strategies and proposals for customers.Developing and adjusting budget proposals for customers.Visiting customers, attending meetings and monitoring business traffics. Making development, approval and deadline schedules for every client or every project.Coordinating with national and international digital suppliers.Searching for specialized digital suppliers in case of need.Collecting payment from customers, invoicing and refunding. Sending documentation to the Accounting Department in Guayaquil.
  • Universidad Ceu Cardenal Herrera
    Máster En Dirección De Marketing
    Universidad Ceu Cardenal Herrera Oct 2011 - Jul 2012
    Valencia, Spain
  • Ministerio De Agricultura, Ganaderia, Acuacultura Y Pesca
    Diffusion And Advertising Technician
    Ministerio De Agricultura, Ganaderia, Acuacultura Y Pesca Jan 2009 - Dec 2010
    Ecuador
    Managing corporate image of the Project “National Information System and Management of Rural Lands and Technological Infrastructure”, SIGTIERRAS.Managing the project’s promotional and digital material.Handling relations with suppliers and designers to make compositions, newspaper advertisements, and all kinds of promotion and communication material.Collecting information about the project activities from newspapers and other written media.Coordinating and organizing events, fairs, and public relations activities.Managing the institutional image and website. Responsible for entering images and written material on the institutional website.
  • Teleamazonas
    Head Of Media
    Teleamazonas Jul 2007 - Dec 2008
    Ecuador
    Scheduling advertising, controlling, and following up channel promotional products. Organizing superimposition orders, controlling superimpositions.Elaborating strategic plans (Frequency, Range, Rating, GRP’s).Making competence reports.Collecting information about the channel’s and competitors’ products, from newspapers and other written media. Responsible for coordinating the organization of events and sponsorships.Handling the channel’s digital and promotional material (POP).Handling TV Data 4.0, Check Plus, In Soft.
  • Mindshare
    Alternative Media And Mass Media Assistant
    Mindshare Jan 2007 - Mar 2007
    Ecuador
    Monitoring, strategies, market analysis, file organization.Making strategic plans for customers.

Fernanda Franco Skills

Social Media Marketing Social Media Advertising Digital Marketing Spanish Public Relations Online Advertising Marketing Management Marketing Communications Illustrator Online Marketing Internet Community Management Project Management Photoshop Planning Photography Publicity Journalism Media Planning International Marketing Digital Media Digital Strategy Volunteering Marketing Strategy Marketing Microsoft Office

Fernanda Franco Education Details

Frequently Asked Questions about Fernanda Franco

What company does Fernanda Franco work for?

Fernanda Franco works for Marketing Lab

What is Fernanda Franco's role at the current company?

Fernanda Franco's current role is Managing Director en Marketing Lab.

What is Fernanda Franco's email address?

Fernanda Franco's email address is ma****@****ail.com

What schools did Fernanda Franco attend?

Fernanda Franco attended Universidad Cardenal Herrera-Ceu, Universidad De Palermo, Universidad De Las Américas (Ec).

What are some of Fernanda Franco's interests?

Fernanda Franco has interest in Social Services, Pilates, Social Media, Marketing, Marketing Digital, Photography, Advertising.

What skills is Fernanda Franco known for?

Fernanda Franco has skills like Social Media Marketing, Social Media, Advertising, Digital Marketing, Spanish, Public Relations, Online Advertising, Marketing Management, Marketing Communications, Illustrator, Online Marketing, Internet.

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