I hold a degree in Marketing Management and a postgraduate degree in Digital Marketing and E-commerce, with a solid career and extensive experience in the fields of Marketing and Communication, developing my career in medium and large companies, with a background in Corporate and Product Communication, in the Agribusiness, Consumer Goods, and Services sectors.• Market Communication: I lead marketing and communication initiatives for products and services aimed at promoting and strengthening the company’s image, its brands, and objectives through campaigns and tools, ensuring a creative and effective approach with the target audience.• Branding: I manage corporate image, reputation, and value creation for institutional and commercial brands, as well as relationship programs, creating a strong and resilient identity.• Communication Strategy: I lead and develop strategic communication plans to ensure company objectives are met, along with integrated actions that increase brand visibility and engagement across various channels.• Digital Marketing: I act on the management digital actions and strategies, specializing in SEO, SEM, and campaigns that enhance online visibility and generate qualified traffic. I am an expert in social media management, email marketing, Google Analytics, e-commerce, inbound marketing, and content marketing.• Budget: I plan and manage the campaign and product launch budgets, aiming to maximize the use of available resources to achieve expected results.• Events and Incentives: I lead the organization of internal and external events, defining concept and communication strategy. I have experience in developing and executing go-to-market strategies, relationship, and incentive programs, aimed at achieving the best return with clients and partners, adding value to the brand, building loyalty, and gaining competitive advantages for the company.• Internal and Institutional Communication: I create and structure internal communication activities—employer branding—and institutional communication, directing communication in corporate crisis management and its impacts on reputation in digital and physical environments.In terms of behavioral skills, I emphasize innovation, a culture of quality, planning, and systemic vision, resulting in a broad profile with easy adaptability.Fernanda Cordeiro fernandadecordeiro@gmail.com