Fernanda Gilbert Email & Phone Number

Atlanta, GA, US

Greater New York City Area

Lines of Business: Home Appliances (Laundry, Refrigeration, Small Appliances, Cooking)

Greater New York City Area

Lines of Business: Mobile (Wearables, Tablets, Audio, Services, PC, Smart Things, VR), Corporate Marketing

Greater New York City Area

• Clients: Dove (Master Brand, Personal Wash, Hair, Deodorant), Baby Dove, Hellmann’s/Best Foods
• Developed social strategies and briefs based on business objectives, social listening, and community insights that led to the planning and execution of memorable and impactful social campaigns
• Led the development of a Global Social Media Toolkit to streamline local market strategies and creative
• Managed team of community managers and established a formalized escalation process for social customer complaints
• Collaborated with Media and PR agencies on a daily basis through our IAT (Internal Agency Teams) model

Brooklyn

• Clients: Pfizer, Nescafé USA, Dolce Gusto, Nescafé Latino, Birks Jewelry, and The White House
• Developed content, platform, influencer, and overarching strategies for our brands
• Established and owned editorial calendar and campaign cadence processes that catered to legal teams, clients, and partner agencies
• Responsible for curating articles and getting custom blogs published for editorial calendars via content licensing platform, NewsCred
• Worked closely with paid media agencies to guarantee optimal campaign and evergreen content exposure

Brooklyn, NY

Greater New York City Area

• Clients: Philadelphia Cream Cheese, Comida Kraft, Cracker Barrel
• Partnered with Photographers, Creative Directors, and Designers to create thumb-stopping social content to increase product awareness, sales, and traffic to clients’ websites
• Wrote copy for social media content and authored blogs for the Philadelphia Cream Cheese website
• Incorporated insights and trends into monthly briefs to ensure content was as relevant as possible
• Collaborated with the Influencer Outreach team to ideate integrated campaigns that increased engagement by 30%

Greater Atlanta Area

• Clients: Costa Rica Tourism Board, Playtex, Toyota (local dealerships)
• Created and presented monthly data-driven reports that identified successes and optimization opportunities
• Built response protocols and messaging templates for community engagements
• Developed “always on” and real-time content strategies
• Worked with paid media partners to make budget allocation recommendations

• Clients: SPX, Havertys, and Equifax
• Utilized various social monitoring tools like Lithium and Buzz Metrics to find trends and analyze conversations across social digital media
• Created monthly reports with social monitoring updates for our clients
• Performed website audits to determine level of social involvement between brand and consumer

• Became one of the top sellers within a short period of time.
• Spoke up and was heard about my opinions about the improvement of certain marketing procedures taking place.
• Accomplished an average of six daily new activations.
• Always within the top three sellers for monthly accessory contest.