Fernanda Lopez Email & Phone Number

New York, NY, US

San Jose, CA, US

• Gain an in-depth knowledge of a client’s website architecture, business model, and online marketing strategy.
• Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements.
• Create project plan and project roadmap with clear outcomes.
• Deliver against the website optimization and customized experience strategies across the website and other touch points.
• Partner with the analytics teams on measurement across customized site experiences
• Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy.

San Jose, CA, US

• Own the creation of customer engagements and strategic artifacts, examples: Personas, Empathy Mapping, Heuristic Analysis, Wireframes, Customer Journey Maps, User Experience Flows, and Prototypes.
• Use an iterative approach to optimization, continuously taking test results, user feedback, and data into account in formulating new tests and hypotheses.
• Gain in-depth knowledge of a client's website architecture, online business model, and customer goals, needs, and problems.
• Lead face-to-face brainstorming sessions with executives on the marketing, technical and design sides of a client's business.
• Mapping current state customer journeys, while crafting the strategy for future state journeys.
• Conduct user research (through qualitative methods such as usability testing, task analysis, card sorts) to surface issues and areas for improving customer experience.

Austin, Texas, US

• Work collaboratively with fast-paced, cross-functional teams to solve complex issues, set goals, track deliverables, and report out.
• Assist in root cause identification of failures/problems and assist in building all possible solutions.
• Perform project walks with system owners.
• Review FMEA and provide technical input in the review process.

Boston, MA, US

• Responsible for designing social media strategy to align with business goals
• Work independently to implement the social strategy and workflows
• Create and propose actionable plans to both grow and maintain followers through popular social media platforms such as LinkedIn and Twitter
• Create and manage promotions and social ad campaigns

Boston, Massachusetts, US

WeBuild is a thought-incubator program part of the Women's Interdisciplinary Society of Entrepreneurship (WISE) at Northeastern. We lead a series of weekly innovation and design-thinking classes dedicated to encouraging women from diverse backgrounds to develop an entrepreneurial mindset by learning how to problem-solve.

New York, New York, US

• Worked with the Technology, Engineering and Data team to assist the Private Markets and Capital Raising Technology teams
• Partnered with Quality Assurance lead to conduct 200+ rounds of A/B testing for feature releases
• Validate and test investment reports to make sure data was being displayed accurately
• Supported the Head of Technology and Director of IT with strategic and long-term initiatives

San Francisco, CA, US

Remote Students is an online professional community for college students. Our community gives students a space to talk about their careers, form connections with like-minded peers, get advice from industry experts, and participate in fully-remote recruiting opportunities.

New York, NY, US

• Supported Senior Customer Success Manager and team to develop and execute digital marketing strategies across all BounceX products (onsite and triggered email)
• Conducted A/B tests to provide insights on consumer behavior and identify industry trends
• Supported the responsibility of $2.5MM in ARR for the business
• Leveraged internal analytics tool to communicate client performance and proposals for new campaigns using proprietary software
• Worked cross-functionally with product, design, performance, and engineering teams to achieve client’s KPIs and revenue impact
• Delivered client-facing materials, including strategy proposals, performance analysis, and monthly performance reports

Boston, Massachusetts, US

NU Entrepreneurs Club is Northeastern University’s largest student organization. With 1,000+ active members, we are recognized as the #1 student entrepreneurs club in Massachusetts and ranked #6 in the world.

Boston, Massachusetts, US

• Increased total female participation in the competition by 500% compared to the previous year.
• Developed and hosted six boot-camps throughout the semester to teach students about the steps they need to follow to build their own startup.
• Mentored 69 participants and 35+ ventures, giving feedback and helping them perfect their pitch.
• Organized and co-hosted Demo Day, the culmination of the Husky Startup Challenge, where the top 12 ventures are chosen to pitch on stage in front of 600+ students and an Advisory Board.

Boston, Massachusetts, US

Worked with a non-profit organization to create a service design proposal with innovative and creative solutions the company can implement. Worked with managers to understand and diagnose their current, needs, questions, and problems. At the end of the day, the basic question for managers is “What is keeping you up at night, and how can we help?” With a.

Boston, Massachusetts, US

• Acquired 140+ leads by making 14% of event attendees at Parkson our warm B2B leads.
• Oversaw 1600% total change in the number of warm leads generated in the past six months.
• Responsible for a 376% increase in warm lead generation in one month.
• Positioned 7 pillar pages on top 3 results on search engines by implementing SEO off-page/on-page strategies and conducting A/B testing.

Boston, Massachusetts, US

San Ramon, CA, US

• Managed the implementation of the company’s Marketing and Communications foreign market entry strategy in Baja California, Mexico.
• Worked with the HR department to create new programs for operations development and strategy; improved data usage efficiency for Trade Marketing operations at different POS by increasing sales by 40-60% in two months.
• Visited gas stations throughout the coast to gather customer research metrics to present to the Executive Board on a weekly basis.

Boston, MA, US

• Story planning, location scouting, project coordination, production, and post-production for behind-the-scenes videos of photoshoots.
• Sourced and managed relationships with featured models for upcoming magazine issues.
• Gain a thorough understanding of Marketing campaigns and content-building strategies.

Guadalajara, Jalisco, MX

• Analyzed data reports using Google Analytics to measure the efficiency of the mobile marketing and digital marketing strategies of recognized brands–Atletica, Kober, and Fresh Kampo–to satisfy client needs.

Tijuana, Baja California, MX

Undergraduate, Marketing And Cognitive Psychology

Summer Intensive, Strategic Design And Management

Business Administration And Management, General

High School Diploma