Fernanda Sampson-Gomez is a Latina 3x entrepreneur from Mexico City, 2023 Rising Star Award from Latino Leaders Magazine. Entrepreneur, Advisor and CEO at companies like Berferem Group, Clarocrte, MIDDL and Celzo Corp. She's well experienced with CPG and DTC industry as well in the startup accelerator. Exponential growth, business development and launching ideas is her passion. Driven by good ideas, talented people, and emerging markets. Focuses on profitable businesses, innovation, sustainable growth and promote diversity and inclusion.
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Founder And CeoCelzo Agua FrescaAustin, Tx, Us
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Founder & CeoCelzo Agua Fresca Jan 2022 - PresentAustin, Tx, UsThe first Functional Agua Fresca. The best soda replacement and water upgrade - say adios to choosing between flavor and health. Dubbed by Forbes as the "Next Big Thing".
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PresidentGrupo Berferem May 2021 - PresentHouse of Consumer Goods in Mexico City.We develop innovative products focused on the mexican market with competitive advantages for their optimal commercialization in different massive consumption points. All our products are made to achieve sustainable growth with expansion capabilities. -
Concept Creator - Board AdvisorMiddl Jan 2020 - Present -
FounderAntler Jun 2022 - PresentSingapore, Sg -
Advisor - Product Solution/RoadmapClarocrte Feb 2018 - Nov 2021Agency growth of 4x in 3 years.- Walmart - Volkswagen- Cervecería Modeloexperiences (Inbound & Outbound) for a better performance of a brand. We execute 360º Campaigns with KPI as Performance, Sales, Awareness, Conversion, trend topic, etc.Clarocorte measures goals and crisp objectives, building a strategy to help you achieve these goals.
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Product CommercializationTv Azteca May 2015 - Jun 2018Mexico, D. F., MxProduct Commercialization (Tv Spots, Brand Iterations, Product placement, Tv Products)- Sale/Purchase of Internal product between regional areas. - Product Placement operation "No margin of error" in LIVE television. - The strategic relationship between sales, production, and celebrities for brand better performance purposes. (Operational management)- High-performance budget management and yearly objectives of positive revenue of $20MM yearly.- Product-market fit strategies. -
Key Account Manager Of WalmartTatric Retail Feb 2015 - May 2016Commercialization of tech products with wholesale and retail stores.
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Brand StrategistCsi Group Agency Jun 2014 - Jun 2015Development of tactics and strategies to satisfy the product or service needs of specific brands that are mostly focused on BTL. Within these strategies, the planning and direction of its execution are carried out. Key Account for: - Diageo- LG - NestleHighlights: Head of Project, National Convention Event for Diageo hosting more than 300 employees in our 3 days event. Build content around Diageo Pillars, Executive co content creation, Event design, logistics, etc. $10MM event.
Fernanda Sampson-Gómez Skills
Fernanda Sampson-Gómez Education Details
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Texas Mccombs School Of BusinessMaster In Technology Commercialization - Mccombs Business School -
Centro De Estudios En Ciencias De La ComunicaciónMarketing Y Disciplinas Afines
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Universidad Iberoamericana MonterreyDiploma- Organization And Execution Of Events
Frequently Asked Questions about Fernanda Sampson-Gómez
What company does Fernanda Sampson-Gómez work for?
Fernanda Sampson-Gómez works for Celzo Agua Fresca
What is Fernanda Sampson-Gómez's role at the current company?
Fernanda Sampson-Gómez's current role is Founder and CEO.
What schools did Fernanda Sampson-Gómez attend?
Fernanda Sampson-Gómez attended Texas Mccombs School Of Business, Centro De Estudios En Ciencias De La Comunicación, Universidad Iberoamericana Monterrey.
What skills is Fernanda Sampson-Gómez known for?
Fernanda Sampson-Gómez has skills like Comunicaciones De Marketing, Desarrollo De Marca, Ventas, Estrategia De Mercadotecnia, Marketing Integrado, Estrategia Empresarial, Mercadotecnia En Medios Sociales, Brand Development, Illustrator, Marketing Digital, Mercadotecnia, Strategic Planning.
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