María Fernanda Goñi Email & Phone Number

Comunidad De Madrid, España

Madrid

Actively collaborated on multiple marketing projects to strengthen corporate positioning and boost sales.- Planning of content strategies to boost brand presence.- Conception and development of creative concepts for positioning and sales materials.- Active collaboration with marketing, sales and operations teams to identify opportunities for improvement in brand communication and positioning.- Creation of detailed briefs for design agencies, ensuring accurate and effective execution of projects.- Performed quantitative and qualitative analysis of the company's projects, culminating in preparing of impact reports that guided the organization's strategic decisions.

Strengthening brand positioning, and promoting strategic consulting services and projects in collaboration with partners in the 4 commercial hubs (Mexico, Central America, Colombia and Peru).Main responsibilities:- Oversaw the implementation of the annual regional marketing and communication strategy, strategically deploying campaigns to acquire new clients and enhance customer loyalty. Accountable for driving 30% of new leads by executing online marketing campaigns and refining communication strategies- Marketing and sales performance monitoring, to identify areas requiring intervention and provide support through marketing activities/campaigns to boost the return on investment (ROI).- Proficient in SEO strategies, optimizing website content and meta tags for enhanced search engine rankings. Skilled in managing SEM campaigns on platforms like Google Ads.- Provide business insights through data analysis, including web analytics, social media, CRM, digital campaigns, customer profiling, and segmentation using SQL.- Ensure local and regional PR, reactive and proactive to manage and build the reputation of the company.- Manage the corporate networks as well as the selection and support of press agencies, graphic design and event planning.- Support the development and implementation of internal communication in line with the needs of the core business areas.- Manage budgets, KPIs and reporting.- Develop a strong multicultural team, target tracking, and career progression.

Madrid, Comunidad De Madrid, España

Execute the strategic plan for corporate positioning to market statistical analysis software (SAS) for the renewable energy sector.- Co-designing the content strategy for the company's digital media.- Design and creation of the content plan for social media and the website.- Analyzing and monitoring the value proposition of competitors and reference companies in the local and global renewable energy sector.- Responsible for market analysis using databases of potential customers to identify prospects and contact opportunities.

Costa Rica

From the development of a strategic model to strengthen the portfolio of retail partners to the design of a new brand concept and the efficient management of external agencies, events and internal communication, adapted to the needs of the core business.

Costa Rica

Design and establish the Marketing and Corporate Communications department at a Latin American level in response to the change in the business model, transitioning from a philanthropic focus to a utility focus.

La Asunción De Belén, Heredia. Costa Rica

-Support in the Project Management area of FUNDES Costa Rica. -Updating of the tools used by the commercial area of FUNDES in order to streamline the process of building commercial proposals.

Costa Rica

-Systematization of the situation "Country and Caribbean Region Costa Rica data".

Master, Marketing And Commercial Management, 9.5

Master Of Business Administration - Mba, Marketing

Bachelor Of Political Science, Political Science