Fernanda Gregório Ribeiro Dos Santos Email & Phone Number

Vinhedo, São Paulo, Brasil

Reportando para Gerente de Marketing e liderando estagiária.- Líder dos projetos de inovação e de portfólio coordenando time cross-function (Finanças, P&D, Planning, RGM, Comercial, Trade Marketing, Engenharia e Produção);- Responsável pela governança do fluxo de inovação da empresa (Stage & Gate), garantindo a execução, buscando melhorias no processo, fazendo alinhamentos/definindo prioridades entre asáreas envolvidas e realizando treinamento para novos funcionários- Suporte ao time global e local nos projetos de Licensing- Responsável pela gestão do portfolio (análise de P&L)- Análise de performance e de mercado (Nielsen, Scanntech, Kantar,Ipsos)- Gestão de campanhas de comunicação da marca (briefing e aprovação) e endomarketing.

Jundiai

Responsável pelo gerenciamento dos projetos de inovações e do portfolio atual das marcas Hans & Eder

Limeira, São Paulo, Brasil

Responsible for the product management of the Flavors, Health & Nutrition and Texture business unit prortfólio.

Limeira Area, Brazil

Responsável pelo gerenciamento dos projetos da categoria Food.Gerenciamento dos projetos desde o início até a implementação, garantindo que seja concluído dentro do prazo, do custo e da qualidade desejada.Recebimento do briefing do time comercial e acompanhamento do desenvolvimento e avaliação dos produtos com o time de P&D e marketing.Líder das reuniões de projetos, responsável pelo status, report e divulgação.Acompanhamento e monitoração dos KPIs.

Limeira Area, Brazil

Responsible for the portfolio management and definition of B2C vision of Döhler Group products.Main activities:- Food category portfolio management and promotion to the commercial team.- Market intelligence for innovation and development of new products and applications- Sales analysis and benchmarking of products.- Competitor analysis, identifying business opportunities- Interface with Product Development area- Project tracking- Provide holistic and up-to-date knowledge about the categories.- Development and creation of KPIs- Responsible for the selection of products for fairs and events for clients.- Elaboration of marketing material / portfolio presentation and other market information.- Precification and costs analysis: Improvement of the GM and CM of the products based on the cost of raw materials and production costs, and recipes improvement.

Limeira Area, Brazil

- Support the BU Ingredients Systems products and portfolio management- Precification and costs analysis- BU Ingredients Systems sales Analysis and support the project management- Development, creation of KPI’s

Piracicaba

- Analysis of the national market of Horticultural products- Weekly price survey- Preparation of weekly texts on the market- Member of the technical team of Magazine Hortifruiti Brasil

Piracicaba

The purpose of the group is to generate and disseminate knowledge about marketing and project management through research, events, workshops, studies and publications.

Piracicaba

Experience in food analysis. Collection, control, storage, preparation and analysis results of samples. - Analysis at HPLC (high performance liquid chromatography)Scientific Research Initiation FAPESP: "Deoxynivalenol in wheat produced in Brazil: occurrence and correlation with region of production".

Pós-Graduação Lato Sensu - Mba, Marketing

Pós-Graduação Lato Sensu - Mba, Project Management

Pós-Graduação Lato Sensu, Business Administration And Management, General

B., Food Science

Activities and Societies: Scientific Initiation FAPESP: "Deoxynivalenol in wheat produced in Brazil: occurrence and correlation.

Master 1, Nutrition, Food Sciences And Agri-Food, Exchange Programme “Ciência Sem Fronteiras” - Capes

Activities and Societies: .

Language Course, French