Fernanda Gregório Ribeiro Dos Santos Email and Phone Number
Graduated in Food Sciences by ESALQ / USP, and post graduated on FGV in business administration with specialization in project management. Experience in product and project management in the B2B and B2C view in the food industry.
Perfetti Van Melle - Brasil
View- Website:
- perfettivanmelle.com
- Employees:
- 6503
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Sr Brand & Innovation Analyst - MentosPerfetti Van Melle - Brasil Dec 2022 - PresentVinhedo, São Paulo, BrasilReportando para Gerente de Marketing e liderando estagiária.- Líder dos projetos de inovação e de portfólio coordenando time cross-function (Finanças, P&D, Planning, RGM, Comercial, Trade Marketing, Engenharia e Produção);- Responsável pela governança do fluxo de inovação da empresa (Stage & Gate), garantindo a execução, buscando melhorias no processo, fazendo alinhamentos/definindo prioridades entre asáreas envolvidas e realizando treinamento para novos funcionários- Suporte ao time global e local nos projetos de Licensing- Responsável pela gestão do portfolio (análise de P&L)- Análise de performance e de mercado (Nielsen, Scanntech, Kantar,Ipsos)- Gestão de campanhas de comunicação da marca (briefing e aprovação) e endomarketing. -
Marketing De Produto E Categoria - Hans & EderSeara Alimentos Ltda Dec 2021 - Dec 2022JundiaiResponsável pelo gerenciamento dos projetos de inovações e do portfolio atual das marcas Hans & Eder -
Product ManagerDöhlergroup May 2020 - Apr 2021Limeira, São Paulo, BrasilResponsible for the product management of the Flavors, Health & Nutrition and Texture business unit prortfólio. -
Technical Project ManagerDöhlergroup Jan 2019 - Apr 2020Limeira Area, BrazilResponsável pelo gerenciamento dos projetos da categoria Food.Gerenciamento dos projetos desde o início até a implementação, garantindo que seja concluído dentro do prazo, do custo e da qualidade desejada.Recebimento do briefing do time comercial e acompanhamento do desenvolvimento e avaliação dos produtos com o time de P&D e marketing.Líder das reuniões de projetos, responsável pelo status, report e divulgação.Acompanhamento e monitoração dos KPIs. -
Product Manager B2CDöhlergroup Aug 2016 - Dec 2018Limeira Area, BrazilResponsible for the portfolio management and definition of B2C vision of Döhler Group products.Main activities:- Food category portfolio management and promotion to the commercial team.- Market intelligence for innovation and development of new products and applications- Sales analysis and benchmarking of products.- Competitor analysis, identifying business opportunities- Interface with Product Development area- Project tracking- Provide holistic and up-to-date knowledge about the categories.- Development and creation of KPIs- Responsible for the selection of products for fairs and events for clients.- Elaboration of marketing material / portfolio presentation and other market information.- Precification and costs analysis: Improvement of the GM and CM of the products based on the cost of raw materials and production costs, and recipes improvement. -
Product Management InternDöhlergroup Aug 2014 - Jul 2016Limeira Area, Brazil- Support the BU Ingredients Systems products and portfolio management- Precification and costs analysis- BU Ingredients Systems sales Analysis and support the project management- Development, creation of KPI’s -
Market Analysis Intern - Horticultural Products– Center For Advanced Studies In Applied Economics – Esalq/Usp Dec 2013 - Aug 2014Piracicaba- Analysis of the national market of Horticultural products- Weekly price survey- Preparation of weekly texts on the market- Member of the technical team of Magazine Hortifruiti Brasil
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Marketing InternMarkesalq - Extension Group In Marketing – Usp/Esalq Jul 2013 - Jul 2014PiracicabaThe purpose of the group is to generate and disseminate knowledge about marketing and project management through research, events, workshops, studies and publications.
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Food Analysis InternLaboratorio De Micotoxinas – Esalq/Usp Apr 2010 - Jun 2012PiracicabaExperience in food analysis. Collection, control, storage, preparation and analysis results of samples. - Analysis at HPLC (high performance liquid chromatography)Scientific Research Initiation FAPESP: "Deoxynivalenol in wheat produced in Brazil: occurrence and correlation with region of production".
Fernanda Gregório Ribeiro Dos Santos Skills
Fernanda Gregório Ribeiro Dos Santos Education Details
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Marketing -
Project Management -
Business Administration And Management, General -
Food Science -
Université Des Sciences Et Technologies De Lille (Lille I)Exchange Programme “Ciência Sem Fronteiras” - Capes -
Ulnf International AcademyFrench
Frequently Asked Questions about Fernanda Gregório Ribeiro Dos Santos
What company does Fernanda Gregório Ribeiro Dos Santos work for?
Fernanda Gregório Ribeiro Dos Santos works for Perfetti Van Melle - Brasil
What is Fernanda Gregório Ribeiro Dos Santos's role at the current company?
Fernanda Gregório Ribeiro Dos Santos's current role is Sr Brand & Innovation Analyst - Mentos na Perfetti Van Melle - Brasil.
What schools did Fernanda Gregório Ribeiro Dos Santos attend?
Fernanda Gregório Ribeiro Dos Santos attended Mba Usp/esalq, Fundação Getulio Vargas, Fundação Getulio Vargas, Universidade De São Paulo, Université Des Sciences Et Technologies De Lille (Lille I), Ulnf International Academy.
What are some of Fernanda Gregório Ribeiro Dos Santos's interests?
Fernanda Gregório Ribeiro Dos Santos has interest in Social Services.
What skills is Fernanda Gregório Ribeiro Dos Santos known for?
Fernanda Gregório Ribeiro Dos Santos has skills like Microsoft Office, Microsoft Word, Pesquisa, Marketing, Microsoft Excel, Sap, Desenvolvimento De Produtos.
Who are Fernanda Gregório Ribeiro Dos Santos's colleagues?
Fernanda Gregório Ribeiro Dos Santos's colleagues are Oriol Domenech Portela, Igudia Bright, Wim Gielen, Erin Mckeon, Francesco Fabi, Irman Gusti Putera, Vijay Pal.
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