Fernanda Henriques (Her, She) Email & Phone Number

State Of São Paulo, Brazil

Principais projetos:ArcelorMittal: Definição de rotas para a estratégia ESG da empresa.

Moved by an intense curiosity about "why are we so exhausted with our corporate jobs?" I took the initiative to do an immersion in self-learning about this topic. I have read numerous articles, books, and journals over the past two years covering topics such as mental health at work. I decided to share my learning using three platforms: 1) Videos on my.

• Main Projects:
• Nutren (Brazil) – Brand architecture redesign;
• Colgate (Saudi Arabia) – Launch of a new brand strategy;
• Nestlé Trade Marketing (Brazil) – Mapping of trade marketing initiatives for small retailers, wholesalers and Cash & Carry;
• Kimberly Clark (Brazil) - Mapping the main global trends in feminine care, adults care, baby care and personal care.
• Sanofi (Brazil, Mexico and Colombia) - Research in the digestive wellness sector.

Slough, Reino Unido

This was my second international position. I moved to England to work at Reckitt Benckiser as Trade Marketing Manager of Winter brands: Strepsils and Lemsip.Cold and flu, and sore throat are seasonal categories: more than 60% of sales are concentrated in Winter. Therefore, winning in this period is critical. Lemsip and Strepsils are the number 1 brands in.

In 1 year, I traveled to 12 different countries, including China, South Korea, and Finland, to study innovation. Solo trip and self-funded.Moved by an intense curiosity about innovation and a desire to see the world with my own eyes, I decided to take time off to travel and study. Self-funded, I visited 12 different countries (i.e., China, South Korea.

São Paulo E Região, Brasil

Checkouts Brazil was recognized by Gillette Latin America and by D. Taylor, P&G CEO, as the best checkouts program globally.At this position, I made a broadening assignment in Sales, when I was responsible for all P&G Marketing activities in-store and by checkouts.Checkout is considered a "hot zone" store because i) it is accessed by 100% of shoppers and.

São Paulo E Região, Brasil

My team was recognized as the Best Productivity Case of Fiscal Year 13/14 when P&G increased +3.3 points in Distribution, reducing costs in our operation. This was my 1st assignment after being promoted to Brand Manager. I led a multifunctional team and had three direct reports. I was responsible for two strategic channels to increase the Distribution of.

São Paulo E Região, Brasil

As Customer Team Marketing Manager, you need to understand the customer business like the palm of your hand. I was the critical Marketing contact for Casino @ P&G. Key Achievements:- Design of an exclusive P&G World Cup campaign to Casino and ii) a Sustainability Program with Extra Hypermarket stores (Casino Hypermarkets), implementing Recycling Stations.

Panamá

Koleston Overall Rating (OAR) increased +8 points versus year ago in Mexico due to an exclusive product demonstration called “Waterproof,” step changing the brand equity via superiority.I had an international position working at P&G Hair Color Franchise (Koleston. Soft Color and Pro-Vital) in Panamá. My role was to design and deliver commercial innovation.

São Paulo E Região, Brasil

I was recognized with Gillette President Award 5in 2010 as best in-store execution with my project "Carrefour Male Aisle."In my 1st assignment at P&G, I was responsible for designing and executing P&G shopper marketing initiatives, exclusive to Carrefour, the 2nd most crucial customer in sales. Key Achievements:- Design and execution of the 1st Male Aisle.

São Paulo E Região, Brasil

I was the first of my intern's group to be hired by P&G Brazil in 2009.During my internship, I supported Walmart's Customer Team as Shopper Marketing Intern. At the end of my internship program, I was the first in my group to be hired by P&G. Key Achievement- I coordinated the #1 exclusive campaign to Walmart: a related social promotion that helped a.

Marketing, Marketing

Activities and Societies: Two academic articles published in scientific journals: - “A relação do prazer nas compras de presentes e.

Innovation & Strategy Extension School