Fernanda Batista Holmes Email & Phone Number

United Kingdom

Londres, Inglaterra, Reino Unido

Londres, Inglaterra, Reino Unido

I led strategic initiatives to deliver actionable insights for key global clients, including Unilever, L’Oréal, and Wella. By leveraging the extensive panel data and methodologies, I helped these industry leaders better understand consumer behavior and usage trends, driving business decisions.This role allowed me to deepen my expertise in consumer insights, expand my knowledge of FMCG and beauty industries, and work with some of the most iconic brands in the world.Key Achievements:- Client Leadership: Served as the primary point of contact for Unilever, L’Oréal, Wella, among others, building collaborative relationships and consistently delivering tailored insights aligned with their business objectives.- Strategic Insights Delivery: Analysed panel data to uncover trends in product usage and consumer behavior, translating findings into actionable recommendations that influenced marketing, product development, and strategic planning.- Team Leadership: Managed and mentored a team of analysts, fostering a collaborative environment.- Stakeholder Engagement: Collaborated closely with internal teams to ensure seamless delivery of insights and value-added solutions.- Revenue Growth: Identified and pursued opportunities to deepen engagements with clients, contributing to business growth and long-term partnerships.

Inglaterra, Reino Unido

Rio De Janeiro, Brasil

In charge of Sun Care category - Eau Thermale Avène (Brazil): largest segment of dermo cosmetics in pharma channel in BR (in volume and value, 33% of total market).Development and launch of new products and national campaigns (digital, POS, consumers and dermatologists communication).Portfolio, budget and sales forecast management.

Rio De Janeiro, Brasil

In charge of Body Care & Hair Care for La Roche Posay and Vichy.Expansion of healing category in pharma channel: commercial and POS strategy, execution and ROI analysis.Development of special campaigns on pharma channel.

Rio De Janeiro Area, Brazil

Launch project of the first multibrand (La Roche Posay, Vichy, Skinceuticals) flagship store in Brazilian dermocosmetics market.

Rio De Janeiro Area, Brazil

Responsible for the french brand on Pharma and Retail channel in Brazil.Main categories: fragrances, soap and body care.Launch of the first R&G flagship store in Latin America, in Ipanema, Rio de Janeiro.

Paris E Região

Paris Area, France

• Responsible of the international coordination of the home appliances client Groupe Seb: competitors’ analysis, daily contact with Mindshare agencies abroad and advertising vehicles (print media, TV, internet)• Management of media campaigns launched in 45 countries

Rio De Janeiro Area, Brazil

Coordination of Ethnographic and Qualitative research projects for Brazilian and international brands: Kérastase/ L'Oréal (cosmetics), Tim Brasil (Telecom), Unimed Rio (health insurance).

Rio De Janeiro Area, Brazil

• Audience monitoring and analysis of main products (series and soap operas) launched in international markets• Development of market and trend studies for TV Globo in Latin American and Asian markets

Master'S Degree, Marketing & Etudes

Bachelor'S Degree, Advertising