Fernanda Hyodo Email & Phone Number

- HEFH (Head, Eye, Face and Hearing protection) Product Portfolio Management for Brazil, Argentina and Chile (focus on B2B).- Portfolio competitive analysis.- Product training for sales team and customers.- Portfolio’s strategic management (development of marketing actions and campaigns according to the product’s profile and the region of operation).- Pricing management (targeted GM follow-up and market analysis).- Strategy development and execution of product launch plans.- Key point between sales and operations teams with responsibilities such as inventory monitoring (slow movers / definition and management of sales forecast), product certifications in accordance with local regulations, monitoring and follow-up of CQNs.- Definition and follow-up management of marketing communications actions (demand generation events, webinars, videos and product catalogs, slow moving campaigns).

Product marketing (portfolio category management, monthly follow-up of sales results by product line, development of action plans for slow-movers), trade marketing (merchandising materials, POS promotional activities and special projects, key accounts sell-out management by product and portfolio category), promotion (NPD launches, social media management – agency activities follow-up, influencer marketing initiatives) and strategic marketing activities management (people management, strategic marketing plan, expenses budget planning and follow-up).

São Paulo E Região, Brasil

Responsible for managing the marketing mix (4Ps - product, place, price and promotion), including analyzing, developing and implementing viable communications tactical actions related to HCL business units. Marketing and media plan development and implementation; responsible for product portfolio management, strategic communications plan (offline/online); brand management and events strategy definition - trade shows and interactive tours planning and execution, B2B incentive marketing campaigns planning and implementation.

Sao Bernardo Do Campo, Sao Paulo, Brazil

Communications processes management; people management – leadership of a multidisciplinary team of 10 people (a designer, a web designer, an intern, a communication assistant, two administrative assistants, three customer services attendants and a PR executive); brand management; communications business plan elaboration, monitoring the annual budget and results; suppliers management (agencies, media producers, printers, etc.); development and implementation of internal communication strategies and tactical actions; PR activities management (press releases, relationship with media vehicles, preparation of spokespersons and crisis management); digital marketing (content management, data analysis and digital media campaigns).

Sao Bernardo Do Campo, Sao Paulo, Brazil

Master Of Business Administration (Mba), Marketing

Ba In Social Communication, Advertising