Marketing and communications professional with strategic, tactical and operational performance in all fronts of the marketing mix: Product (PLC analysis and BCG matrix elaboration for product portfolio, product category management), Price (pricing strategy, contribution margin calculation and definition, competition pricing analysis, taxes applications), Place (Distribution – Channel Marketing: marketing activities management, incentive marketing campaigns) and Promotion (events, promotional campaigns, digital marketing, endomarketing and PR), in addition to strategic marketing management (processes management, team/people management, business plan / SWOT analysis, strategic marketing plan, expenses budget preparation and follow-up).
Listed skills include Web Design, Creative Concept Development, Web Development, Marketing Digital, and 13 others.