Fernanda Jófili Email & Phone Number

Brazil

I led a project investigating the Brazilian market to identify opportunities for Leadsales' WhatsApp CRM (Mexico) to expand in Brazil.- User Journey Analysis: Participated in the entire user journey to identify experience and improvement opportunities.- Sales Consulting & Lead Qualification: Provided sales consulting for Brazilian leads, focusing on understanding business needs, using frameworks like BANT for qualification.- Customer Technical Support: Supported customers in Portuguese, Spanish, and English, assisting with inquiries, troubleshooting, and account support while gathering feedback.- User Interviews: Conducted interviews to explore users' problems, alternative solutions, and goals.- Benchmarking & Market Research: Analyzed competitors, CRM/chatbot use, features, payment methods, and market practices.- Training Material Development: Designed, updated, and translated training materials into Portuguese to improve CX.As a result of this project, we identified opportunities for improvement in product features, payment and billing methods, and customer service.

Manage projects and learning experiences regarding creation, planning, and development of content for Platzi and Platzi Brasil in Spanish and Portuguese. Content covers software development, data science, design, professional growth, and startups. Data analysis and creation of results reports, definition and implementation of customer acquisition, retention, and activation strategies.- Design of learning experiences (courses, exercises, practice sessions, labs, challenges, blog posts, course roadmaps) for B2C and B2B customers- Conduct user interviews (1:1 and 1:many) for valuable insights- Effective performance and results management- Analysis of qualitative and quantitative data and creation of results reports- Definition and alignment of OKRs - Develop and implement customer acquisition, retention, and activation strategies

Design and develop the curriculum for courses and educational programs at Platzi and Platzi Brasil.Coordinate the development and launch of educational projects with operations, social media and sales teams.Analyze project impact data and based on that, create strategies to activate learners.

Monitoring, measurement, analysis and reporting based on data of Platzi Brasil.Definition of OKRs and KPIs.Content creation for social networks.

Review educational projects regarding content (audience, goal and relevance), design, audiovisual productions and learning resources to ensure it was of high quality and achieved the desired goals.I worked with different teams to enhance educational projects based on the opportunities for improvement found in the review.I supported learners by answering questions related to the revised content.

Recife E Região, Brasil

Software development in ABAP of products related do SAP modules (MM, SD, PM, WM, FI).Unit testing and functional testing.Project documentationFunctional and technical specifications

Responsible for managing team (3 members); sell professional exchanges, with an emphasis on IT, to Brazilians; form partnerships between international offices (communication in English/Spanish).

Member of the social exchange sales area for foreigners. Responsible for signing social projects with NGOs. Co-responsible for selling the Global Family program, to find host families for foreign volunteers. Responsible for International Relations between AIESEC Recife and international AIESECs, establishing partnerships between offices.

Intern at Gerência Ministerial de Arquitetura e Engenharia, responsible for inspection and technical visits; enter data from inspections, preparing technical reports and audits; analyze projects and budget spreadsheets.

Garanhuns E Região, Brasil

Aulas de Matemática, Física, Língua Portuguesa, Língua Inglesa.Alunos de Ensino Fundamental (II) e Ensino Médio.Teach Math, Physics, Portuguese, English.Teaching to middle and high school's students.

Bacharelado Em Engenharia, Civil Engineering

Bachelor Of Technology - Btech, Análise E Desenvolvimento De Sistemas