Fernanda Barros Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Responsável pela integração de todas as marcas de cerveja (Brahma, Bud, Beck’s, Colorado, Corona, Goose, Hoegaarden, Michelob, Original, Patagonia, Skol, Stella, Spaten, Wals) dentro do Canal E- commerce, garantindo o planejamento estratégico com as marcas e a execução junto ao time comercial digital.

São Paulo, Brasil

Responsável pela estratégia comercial digital da Categoria de Cervejas Craft, marcas: Patagonia, Colorado, Hoegaarden, Goose Island, Wals e Kona.Principais atividades: desenhar a estratégia comercial (praças, canais, produtos, calendário de ações) para atingir os objetivos individuais de cada marca > definir KPIs de vendas, marketing e mídia > acompanhar.

São Paulo, Brasil

Responsável pela estratégia comercial digital das marcas ZXVentures já existentes (Patagonia, Hoegaarden, Goose Island, Kona e Mikes) e todas as marcas que ainda estão em processo de desenvolvimento na nossa “incubadora”.Principais atividades: desenhar a estratégia comercial (praças, canais, produtos, ações) para atingir os objetivos individuais de cada.

São Paulo, Brasil

Nesse período fui responsável pela criação do canal de vendas E-commerce na Unilever, iniciei do zero a estratégia e a parceria com diversos clientes Pure Players e APPs, construindo ao longo do tempo um time e um canal sólidos. Principais objetivos da área: sell in, sell out, negociações de mídia, condições comerciais, controle de budget e performance de.

São Paulo, São Paulo

Responsible for customers of the Retail channel in São Paulo. Activities: business plan, customer performance regarding sales, growth, margin, sell in, sell out, budget and activations. Main Customers: Lopes and Rossi Supermarkets.

São Paulo Area, Brazil

Responsible for some E-commerce Accounts in Brazil, business plan, customer performance (sales, growth, margin, sell in, sell out, budget, activation). Moreover, responsible for developing all the drugstores E-commerce, including negotiate media plan with agency /vehicles to generate more online sales. Customers: Ricardo Eletro, Homerefill, Netfarma.

São Paulo Area, Brazil

Responsible for the customer performance: business plan, sales, growth, margin, sell in, sell out, budget, activation, for drugstores Ultrafarma and Onofre.

Responsible for the customer performance: business plan, sales, growth, margin, sell in, sell out, budget, activation, for drugstores while supporting the channel objectives and Loyalty & Incentive program. Customers: Raia Drogasil, Drogaria SP, Drogaria Iguatemi, Alô Bebê. Responsible for developing Loyalty& Incentive channel in Brazil, finding new.

São Paulo Area, Brazil

Responsible for managing communication activities for Hair Care Category: ATL, BTL, OTL promotional calendar. Hair Care implementation: sales planning, product launches, visiting and listing in customers, 360° campaign, brand positioning, budget management, training, distribution and coordinate the ideal execution considering visibility and pricing.

São Paulo Area, Brazil

Support communication activities and the production of trade materials. PR and Online: content, products, campaigns and activations; work in partnership to brief/plan with agencies and monitoring results. Support in budget management. Launches: register products; ensure product information, samples, trainings and online content. Make frequent monitoring to.

Taboão Da Serra

Responsible for sales, plan, industries stock, control of delivering products and payment.

Business Managing Mba, Commercial Planning

Executive Management - Business Strategy, General Sales, Merchandising And Related Marketing Operations

Programa de gerenciamento para executivos, curso internacional módulo complementar ao MBA FIA.

Advertising And Publicity, Social Communication