Fernanda Lorena

Fernanda Lorena Email and Phone Number

Coordenadora de Comunicação @ Yara International
São Paulo, SP, BR
Fernanda Lorena's Location
Greater São Paulo Area, Brazil
Fernanda Lorena's Contact Details

Fernanda Lorena work email

Fernanda Lorena personal email

About Fernanda Lorena

As a Communications Coordinator at Yara, I apply my 10+ years of experience and MBA in Corporate Communications to create and deliver effective and innovative communication strategies for the industrial segment Yara in Brazil. My mission is to enhance Yara's Industrial Solutions reputation, brand awareness, and stakeholder engagement through various internal and external channels, platforms, and media.I have a proven track record of leading and executing successful projects and campaigns in corporate communication, marketing, community and institutional relations, and organizational culture change. I have also developed and managed content, social media, website, and intranet for diverse companies in the chemical, port, and service sectors. In addition, I have expertise in digital marketing, budget management, KPI monitoring, and event planning. I am passionate about learning new skills and trends in communication, and I am always looking for opportunities to collaborate with and empower my team and clients.

Fernanda Lorena's Current Company Details
Yara International

Yara International

View
Coordenadora de Comunicação
São Paulo, SP, BR
Website:
yara.com
Employees:
14809
Fernanda Lorena Work Experience Details
  • Yara International
    Coordenadora De Comunicação
    Yara International
    São Paulo, Sp, Br
  • Yara International
    Communications Coordinator
    Yara International Feb 2024 - Present
    Greater São Paulo Area
  • Yara International
    Communications Specialist
    Yara International Jun 2023 - Feb 2024
    São Paulo E Região
  • Yara International
    Senior Communications Analyst
    Yara International Aug 2020 - Jun 2023
    Greater São Paulo Area
    Corporate communications for the industrial segment of Yara in Brazil.
  • Cescon, Barrieu, Flesch & Barreto Advogados
    Senior Communications And Marketing Analyst
    Cescon, Barrieu, Flesch & Barreto Advogados Apr 2018 - Jul 2020
    São Paulo E Região
    • Responsible for the Internal and External Communication processes (Directed Marketing, Website and Social Media) of the firm• Content management and internal and external channels, from the determination of agendas to the definition of promotional strategies• Conducting internal diagnoses and implementing improvements based on the analysis of results• Consulting for client areas such as HR and Administration• Implementation of initiatives such as Papo de Café, to promote dialogue and bring leaders closer to office employees• Creation and management of a committee focused on internal communication, with the participation of members with a high degree of influence among their peers and their teams, to promote dialogue, test campaigns and perceive the climate• Responsible for managing the Social Responsibility and Tax Incentive projects supported by the firm• Budget and supplier management
  • Vale
    Communications Analyst
    Vale Aug 2017 - Jan 2018
    São Paulo E Região, Brasil
    • Attending all operational units and offices of the company (São Paulo, Minas Gerais, Goiás and Sergipe), reaching a total of 8K employees in the Fertilizer business• Management of the company's content and internal communication channels: biweekly newsletter, bulletin board and channels aimed at leadership• Planning and execution of integration actions for the company's M&A process• Service to the IT, Supplies, Quality and Infrastructure areas• Monitoring of the company's Communication Committees• Monitoring of local analysts for the production of guidelines and deployment of internal campaigns• Management of the Ombudswoman project, dedicated to the evaluation of matters prepared by the internal team• Relationship and coordination of work with the partner agency
  • Santos Brasil
    Communications Analyst
    Santos Brasil May 2013 - Aug 2017
    São Paulo Area, Brazil
    Focus on Communication for all the company's business units:- Content and internal communication channels management: determination of agendas, definition of dissemination strategy, writing, reviewing, interfacing with agencies when necessary, closing and dissemination- Management and supply of mobile application aimed at communicating with company leaders- Planning and execution of strategies to disseminate the company's Corporate Culture among employees- Planning, execution and measuring of Internal Communication Survey involving more than 500 employees- Restructuring of the Integration process for new employees in partnership with the Organizational Development area- Integrated Communication Planning through mapping audiences and channels- Implementation and improvement of process indicators in the area, with monthly monitoring- Brand management and consulting for internal customers regarding usage- Planning, organizing and executing internal events such as Tempo de Casa- Support for the Commercial area when receiving customer visits
  • Petrobras - Prestação De Serviços
    Communications Analyst
    Petrobras - Prestação De Serviços Feb 2012 - May 2013
    Cubatão
    Communication and Public Relations at the Presidente Bernardes/Petrobras Refinery, in Cubatão/SP. Target audience: internal and community. Service Agreement with Una Marketing.- Planning and monitoring of actions, campaigns and internal events, such as lectures, meetings, workshops, among others;- Organization and execution of campaigns such as Environment Week, Health Week and Sipats;- Management of Petrobras' Visits program, being responsible for scheduling and organizing the infrastructure for receiving visitors. (High School, Technical Schools, Universities, Specialization Courses, Foreign Students, Army, Other Companies, Clients, etc.);- Administration and monitoring of communication management indicators;- Participation in the implementation of the MS Project system for project management;- Participation in the implementation of measurement and measurement system of results and satisfaction surveys;- Preparation and participation in internal audit of preparation for FNQ
  • Carbocloro
    Corporate Communications Intern
    Carbocloro Dec 2009 - Nov 2011
    Cubatão
  • Universidade Católica De Santos
    Estagiária No Núcleo De Educação A Distância
    Universidade Católica De Santos Nov 2008 - Nov 2009
    Santos

Fernanda Lorena Skills

Microsoft Powerpoint Communications Planning Microsoft Project Corporate Communications Microsoft Excel Microsoft Word Public Relations Dreamweaver Microsoft Office Jornalismo Social Media Seo Online Journalism Outlook Powerpoint Journalism Web Writing Html Fireworks Premiere Lotus Notes Sharepoint Adobe Photoshop English Corporate Affairs Epm Sistemas Operacionais Marketing Digital Marketing Responsabilidade Social De Empresas Internal Communications

Fernanda Lorena Education Details

Frequently Asked Questions about Fernanda Lorena

What company does Fernanda Lorena work for?

Fernanda Lorena works for Yara International

What is Fernanda Lorena's role at the current company?

Fernanda Lorena's current role is Coordenadora de Comunicação.

What is Fernanda Lorena's email address?

Fernanda Lorena's email address is fe****@****ara.com

What schools did Fernanda Lorena attend?

Fernanda Lorena attended Escola Aberje De Comunicação, Universidade Católica De Santos, Escola Aberje De Comunicação, São Paulo Digital School, Faculdade Cásper Líbero, Faculdade Cásper Líbero, Faculdade Cásper Líbero.

What are some of Fernanda Lorena's interests?

Fernanda Lorena has interest in Education, Arts And Culture, Economic Empowerment.

What skills is Fernanda Lorena known for?

Fernanda Lorena has skills like Microsoft Powerpoint, Communications Planning, Microsoft Project, Corporate Communications, Microsoft Excel, Microsoft Word, Public Relations, Dreamweaver, Microsoft Office, Jornalismo, Social Media, Seo.

Who are Fernanda Lorena's colleagues?

Fernanda Lorena's colleagues are Peter Baert, Shane Roysum, Remco De Fouw, Georgina Mweemba, Luiz Fernando Branco, Jefferson Nunes Dos Santos, Elzbieta Kulešo.

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