Project Leader currently working in the entertainment segment after two years as a Partnership Manager for MIBR, a Brazilian eSports organization.I have 15 years of experience in customer service, marketing, and sales management, implementing sales strategies and customer communication strategies for events such as Campus Party, VTEX Day, CCXP, GameXP, and Rock in Rio. I also have international work experience in Europe and Central America.Previously, I worked in the investment banking sector as an Export Negotiation Analyst for one year and then advanced to the Associate position in the Structured Finance area, handling local and foreign transactions while reporting to New York and Frankfurt.I hold a degree in Business Administration from Universidade Mackenzie, São Paulo, Brazil, and I am specialized in Marketing Management from Insper.I am a native Portuguese speaker, fluent in English and Spanish (with living experience abroad), and have advanced proficiency in Italian.
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Head Management Gexperience ItineranteGexperience Jan 2024 - PresentBrazil -
Business Partnerships ManagerMibr Dec 2021 - Dec 2023São Paulo, Brazil -
Executivo De ContasRock In Rio Jan 2021 - Jul 2021 -
Special Project AssociateOmelete Company Sep 2019 - Jun 2020São Paulo Area, Brazil -
Client PartnerOmelete Company Nov 2018 - Sep 2019São Paulo -
Events Consultant - Exe.ProductionVtex The True Cloud Commerce Platform Jul 2018 - Nov 2018São Paulo, São Paulo -
Manager Of Public AffairsInclude Mar 2018 - Nov 2018Brazil
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Institutional Manager For Campus Party BrasilCampus Party Brasil Nov 2016 - Nov 2018São Paulo E Região, BrasilPublic affairs; Assistance for institucional partners;Management of institucional projects and documents;Institutional sponsorship for Campus Party. -
Vtex Day TeamVtex E-Commerce Cloud Software Feb 2016 - Jun 2016São Paulo E Região, BrasilCustomer Relationship Sales ProspectsMkt and content support -
Sales&Mkt Director (Consulting)Campus Party May 2015 - Sep 2015Latin AmericaSales and Mkt strategies for LATAM;Development of products and services related to technology, innovation, internet, hacking and security;Branding and institutional (governmental affairs) consulting.
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Account & Pr ManagerCampus Party Oct 2012 - Aug 2014São Paulo E Região, BrasilManager of public and private customer portfolio;Responsible for public and private sponsorship for Campus Party Brasil and Campus Party Recife;Key coordinator of public relations;Drawing of projects to sponsor and covenant agreements;Main interlocutor between sponsors and intern departments (crm, mkt&com,prod.,contents);Follow-up of sponsorship brand activation;Coordinator of Sponsors Final Report and Results;Follow-up of content activities applied to partner events.
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Associate – Client Services RepresentativeDeutsche Bank S.A Dec 2010 - Jun 2012Customer services management;Interlocutor of structure operations front of internal departments and external partners;Report of activities and results to NY and Frankfurt;
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Product Global AnalystDeutsche Bank S.A Dec 2008 - Nov 2010São Paulo E Região, BrasilCustomer services;Follow-up of closed deals between customer and foreign banks;Promotion of dynamic procedures to reach out effective results.Local report of activities;Report of routine to NY management.
Fernanda Luz Skills
Fernanda Luz Education Details
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InsperMarketing/Marketing Management, General -
Business Administration And Management, General
Frequently Asked Questions about Fernanda Luz
What company does Fernanda Luz work for?
Fernanda Luz works for Gexperience
What is Fernanda Luz's role at the current company?
Fernanda Luz's current role is Partnership | Marketing | Events.
What schools did Fernanda Luz attend?
Fernanda Luz attended Insper, Universidade Presbiteriana Mackenzie.
What skills is Fernanda Luz known for?
Fernanda Luz has skills like Microsoft Office, Negotiation, Microsoft Excel, Microsoft Word, Strategic Planning, Marketing Strategy, Project Management, Customer Service, Powerpoint, Budgets, Atendimento Ao Cliente, Digital Marketing.
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Fernanda Luz
São Paulo, Sp1rebel.com.br
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