Fernanda M. Email & Phone Number

São Paulo, Sp, Br

Madrid, Community Of Madrid, Spain

São Paulo, São Paulo

Helping clients to optimize their business through marketing solutions, including: campaign management, content production, eCommerce marketing, media optimization and marketing operations.

São Paulo E Região, Brasil

Responsible for the management of the new Marketing department, aiming to modernize the brand, develop marketing strategies to leverage sales and create a new company culture:- Communication & Branding: launch of the new logo, website and landing pages of Wittel at the most important corporate event to the market. Creation of marketing campaigns – online/offline and corporate events for different audiences - including C-levels, with focus on brand awareness or/and services or/and solutions;- Inbound Marketing: align goals with executives and sales team, design strategies, plan and hire all partners needed, define personas and implement all needed to a successful inbound marketing process;- Lead generation: understand the profile and behavior of the company's markets of action, partnership with intern product team to define benefits and differentials of each solution, segmentation of solutions in clusters, conduction of researches to define a better commercial strategy, creation of customer contact points (URA, social medias, email), design of speech to sales team and training of account managers;- Delivering of all marketing activities, based on an efficient budget planning and ensuring that campaigns are aligned with company goals – budget area: +$1MM/year;- Also responsible for promotions and combo offers of Wittel’s solutions and servicesMain deliveries: remodel the brand and company culture, increased digital marketing participation (+224% fans on Facebook, +107% followers on Linkedin - feb16 vs. feb15). Plan and develop inbound marketing strategy (+200 leads/month for Conference products), development of new prices and offers based on analysis and market researches, restructuring of offer and strategy of Wittel Engagement Tools (WE Tools), a remodel of Wittel´s support services.

- Customer Service: interaction with call center operations team to evaluate, design and deploy new projects to increase revenue, reduce churn and improve service quality, aligned with company goals;- Project Management: development of loyalty projects for residential customers to increase revenue or reduce churn;- Strategic Analysis: monitoring churn results for massive products (fixed lines and internet), mapping opportunities to increase revenue based on strategic analysis, increase company's revenue through readjustment of retention offers;- Strong relationship with several areas and partners to delivery projects at the right time;Main deliveries: more than R$11MM in revenue, without churn increase, with the development of “ARPU project”, in 2014 and “Resgate a Frio project” in 2016, help to guarantee the correct implementation of ANATEL RGC for fixed lines and fixed internet, participation in develop a strategy of fixed-mobile convergent offers to retention area.

Sao Paulo

Responsible for managing Voice Solutions (Vivo Torpedo Recado and Caixa Postal), Social Networking Solutions (Twitter, Windows Live Messenger, Facebook) and Prepaid Internet Package: pricing, promotion, communication, stimulus for adoption and BTL marketing actions.Main Projects:- Development of new Prepaid Internet Offer as part of the strategy to recover market-share against daily packages offered by contender companies.- Development of Marketing Researches (Sao Paulo, Brasilia, Curitiba e Rio de Janeiro) to understand customers behaviors and needs.

São Paulo Area, Brazil

Responsible for managing Mobile Internet Packages (Blackberry Packages and Single Data Packages - prepaid, postpaid and control): definition of strategies for product life management, objectives, forecasts and sales follow-up, negotiation with partners (only for Blackberry products) and mapping of customers behaviors to develop improvements.Main Projects:- Launch of Vivo Blackberry Unlimited Plans for Blackberry users.- Development of studies about the risk of OTTs increase and the impact for Mobile Internet Packages.

São Paulo E Região, Brasil

Responsible for the development and managing of SMS promotions and Social Networking Solutions (Twitter, Windows Live Messenger, Facebook and Social Network Aggregators)Main Projects:- Development of “Torpedo Show” promotion, which brought more than R$ 5MM to the company.- Development of studies about the risk of OTTs increase and the impact for Social Networking Solutions.- Pre-launch of Vivo Social Network Aggregator.

São Paulo E Região, Brasil

Responsible for the development of “Torpedão Campeão” promotion, which brought more than R$ 10MM to the company.

Rio De Janeiro E Redondezas, Brasil

Rio De Janeiro E Região, Brasil

Digital Marketing Certified Associate (Dmca) Course, Marketing

Nanodegree - Digital Marketing, Marketing

Extracurricular Course, Digital Marketing, Gestão De Marketing Digital De Alta Performance

Mba, Business Administration And Management, General

Bacharel, Economics

Pec - Liderança Para Jovens Talentos, Liderança