María Fernanda Moreno Carmona Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

• Development and execution of Metals & Mining marketing campaigns across multiple channels including social media (paid and organic) SEO/SEM, digital advertising, email, events, webinars, and strategic partnerships.• Crafted and delivered marketing content tailored for diverse channels, ensuring messaging consistency and impactful engagement across different platforms.•Tracked, analyzed, and optimized campaigns performance using KPIs, making data-driven adjustments to improve results and achieve marketing objectives.•Collaborated closely with global marketing teams and cross-functional stakeholders to maximize campaigns reach and performance.•Leveraged Salesforce/Pardot to identify, segment, and research target audiences, implementing strategic plans to meet objectives while optimizing budget allocation.

Mexico City

• Led and coordinated cross-category marketing campaigns through major retail events in the Latin American market, such as Prime Day and Hot Sale, resulting in the acquisition of ~150k new customers (63% YoY increase).• Transformed Mexico Outlet and Warehouse stores performance with high-value campaigns by implementing targeted marketing strategies increasing the traffic by 38% YoY.• As part of my MBA internship I conducted in-depth market research, customer segmentation, and analytics to execute hyper-targeted campaigns, increasing customer acquisition by 17%. • Optimized campaigns through A/B testing of push notifications and gateway messaging, identifying improvements that drove an increasement of 28% in sales by delivering personalized messaging and experiences based on actionable customer insights.

Mexico City, Mexico

• Promoted bachelor's degree in marketing through recruitment events, driving 70% increase in enrollment year-over-year. • Developed centralized marketing databases to streamline coordination and improve efficiency, saving 10 hours per week.• Supported market research projects as a teaching assistant, assisting over 100 undergrad students with assignments and assessments. Provided consultations and guidance during projects.

Mexico City, Mexico

• Oversaw successful completion of over 8,000 funded cataract surgeries for "Del Amor Nace La Vista" program, ensuring delivery of health services to patients in need. • Managed supply chain logistics for medical equipment and pharmaceuticals for Cinépolis Foundation's partner organizations.• Developed and executed national marketing campaigns for movie theaters, leveraging market insights to connect with target audiences. Campaigns increased donations by 45%• Consolidated databases into Salesforce CRM, standardizing payments, invoices, and data collection processes to increase transparency and accountability.• Leveraged analytics skills to develop and automate processes, scaling efforts to reach 45% more donor prospects.

Mexico City, Mexico

• Developed and presented over 15 customized marketing proposals for prospective corporate clients, aligning strategies to their business needs and objectives. Secured 3 new long-term accounts through effective presentation and negotiation skills.• Analyzed over 200 insurance claims and policy plans for Fortune 500 corporate clients to ensure optimal coverage, reduce risks, and identify cost-saving opportunities.

Mexico City, Mexico

Professional Practices, Follow-up of hospitals involved in certification processes.

Mexico City, Mexico

• Conducted comprehensive pricing analysis on 20+ medical equipment products by evaluating costs, profit margins, and competitive pricing strategies.• Presented detailed market share research reports to senior leadership, providing actionable insights on current market trends, opportunities for increased market penetration, and data-driven pricing recommendations.

Mexico City, Mexico

Degree Bachelor Of Business Administration - Bba, Health/Health Care Administration/Management

Master Of Business Administration - Mba