Fernanda De Oliveira Email & Phone Number

Global

Global

Mexico City Area, Mexico

Latam

Responsible for Latam Google for Education content and online experience, ensuring that Edu marketing programs, communications and content are messaged in a locally meaningful way for Latin American customers, including:- Project coordination with marketing, content operations, translation vendors, Edu sales teams, government affairs among other departments across Google.- Brief local vendors and management teams on projects, ensuring they have detailed scope and business context, and a clear understanding of all deliverables and timelines.- Manage local telemarketing teams for SP-Latam and Brazil.- Create, manage and support Edu go-to-market events and strategic initiatives in-country to help develop awareness around Google for Education programs.- Launch and maintenance of local newsletters and nurture program for the region.- Identify key themes, scout stories, produce and launch local case studies of Google for Edu product use.- Plan, execute and deliver Edu online events and trainings.- Own the content creation, localization, distribution and coordination efforts for Edu in Latin America.- Create, support and deliver local Education programs for Latin America markets.- Work closely with local and international Google teams to strategize on development of localized marketing materials for the Latin American market including: websites, presentations, white papers, social media content, email and nurture program, technical documents, channel materials/assets, and videos.- Support video localization production including subtitling, transcription and voiceover.- Support social media campaigns in different markets.- Define strategic prioritization of projects and manage traffic schedules, scope and cost to accurately forecast resources against workload.

Team development, training and workshops on Sales, Marketing and Branding, and Education Management for teachers, academic coordinators, school leaders and sales teams in Latin America.

Mexico

Implementation and development of Level Up Village STEAM-based curriculums in schools in Mexico and Latin America, working directly with teacher training, class management and operations support in order to build a positive relationship with Global partners while ensuring quality teaching and on-time delivered activities. • Teacher training in Global Competence, Global Collaboration and STEAM content. • Quality relationship management with Global Partners, aligning expectations in different cultural contexts. • Operation and process management associated to Level Up Village program in +80 ongoing classes in +20 different schools.• Workshop development and school/community activities promoting program engagement and brand awareness.

Nagarote, Léon - Nicarágua

Social impact. Program Management. Marketing.

Mexico

Marketing and Education Program Management

Greater Seattle Area

Part of the first MWI Fellowship Cohort. Experteering program in Nagarote, Nicarágua, during 6 months developing cross-cultural awareness, design thinking, innovation, and global leadership skills.

Belo Horizonte

Marketing and Corporate Communications executive in charge of coordinating the university-wide strategic planning and implementation for communications and marketing efforts, including: branding, recruitment, business development, student services, event planning and community and investor relations. - Direct marketing and corporate communications strategies for 20,000+ students over 5 different campuses. - Oversight of 90 staff members including marketing intelligence and PR teams, corporate communications, events and trade marketing, social media, retention team and student service staff. - Budget development and administration. - Oversaw substantial growth in business and brand awareness resulting in a 30% increase in new student enrollment within two years and a brand boost from the 5th to 2nd most desired in the market. - Lead implementation of student tracking programs, training team to analyze data and create outreach systems to prevent student drop out/support student success. - Sustained retention rates of 85% (best in the Brazilian educational market).

Belo Horizonte Area, Brazil

Academic coordinator for the Digital Marketing Graduate Certificate. Curriculum building, staff recruitment, professor recruitment, relationship with professors and students, events planning and course management.

Belo Horizonte Area, Brazil

Academic coordinator for the Journalism Bachelor Program. Overall course management with 24 professors and +4,500 students: professor and staff recruitment, student counseling, budget management, academic events, lectures, partnerships, relationship with the staff, professors, students and the community, graduation ceremony.

Belo Horizonte Area, Brazil

Professor at the Strategic Communications in Organizations graduate program teaching the Organizations in a Web Society online course.

Belo Horizonte Area, Brazil

Marketing and Reputation Research Projects with companies worldwide.

Belo Horizonte Area, Brazil

Marketing and communications development and consulting for small businesses and government agencies. Built communication plans to increase brand awareness promoting public and media relationships. Developed practical marketing plans centered around social media strategies as financially viable/cost effective options for growing brand awareness. Evolve strategies based on tracking heat maps and site traffics.Recruit marketing personnel for placement within client companies. Develop training and oversight tools.

Belo Horizonte Area, Brazil

Professor for the Public Relations Bachelor Program teaching the following courses:Social Communications Theory; PR; Social Media; International Public Relations; Media and Technology; Thesis professor and guide.

Belo Horizonte Area, Brazil

Lead corporate, marketing and branding communications for state coordinated arts foundation making symphonies, ballets, operas and visual arts accessible to all communities in the state of Minas Gerais. Supervised 16 staff members including photographers, journalists, designers and public relations analysts.Lead internal team in production of all marketing media: brochures, catalogs, flyers, ads, website, social media and in house press releases. Responsible for annual impact and financial reporting.

Belo Horizonte, Mg, Brazil

Corporate, marketing and branding communications for the municipal zoo and botanical foundation park in Belo Horizonte. Coordinated a team in charge for weekly and vacation programs and events for children and family at the park. Worked together with the Environmental Education team promoting school and community partnership programs. Worked together with the mayor office running and hosting events with the Environmental Ministry. Supervised 5 staff members (journalists and public relations) and Advertising Agency in production of all marketing media: flyers, program calendars, ads, website and press releases.

Julian, Ca

Teaching and mentoring 5th and 6th grade students from the San Diego school district on hands-on experiential education classes in natural Science along with group-dynamics, personal challenge and outdoor living skills. Focus on character and cultural awareness under the YMCA Core Values of Caring, Honesty, Respect and Responsibility. Introduce children to the natural world and the fun of camp life.

Belo Horizonte Area, Brazil

Press releases, relationship with media and reporters, interviews, newsletter writing and editing. Worked together with Mobilization team on field visiting families at the "favelas" in order to show them the importance of not littering and what to do in an extreme situation (mud slides and floods). Planning and running community events related to risk-areas, raining periods, littering and safety.

Master, Organizational Communication

Especialista Em Gestão Estratégica De Comunicação, Comunicação Organizacional, Relações Públicas, Comunicação Social

Bacharel Em Comunicação Social/Habilitação Em Jornalismo, Comunicação Social, Jornalismo

Highschool, Highschool