Fernanda Oyama Email & Phone Number

Londrina, Paraná, Brasil

• Exposure to a wide variety of clients and industries - over 70 projects completed.
• Conducting the project teams, leading meetings, performing administrative tasks and maintaining relationship with clients.
• Financial Due Diligence with focus on EBITDA, working capital, net debt and cash flow analysis.
• Understanding and analyzing the companies’ main KPI’s.
• Budget and forecast analysis.
• Carve-out procedures.

Londrina Area, Brazil

• Responsible for Serilon Crafts (retail) e-commerce (B2C and B2B).
• Business Plan elaboration and strategic planning regarding the area's growth such as meetings with suppliers, market trends.
• Day-to-day follow up regarding: sales, financial, technical support, logistics, marketing teams.
• Portfolio, price and profitability analysis of each SKU.
• Management of 10 direct co-workers.

Londrina, Paraná, Brasil

• Responsible for creating a data analytical tool for monthly financial follow up of sales at e-commerce (retail), wholesale and direct stores, analyzing SKUs sold vs inventory as well.
• Also responsible for creating a data tool in order to integrate the sales vs inventory vs production line, uniting all areas.
• Portfolio, price and profitability analysis of each SKU.
• Economic viability analysis for new stores/ new partnerships, international purchases and quantities needed, forecast projections and budget projection of all Company's areas.
• Relationship with all the Company's areas in order to improve and integrate decision making and reduce costs.

Londrina Area, Brazil

• Responsible for creating a data analytical tool for monthly financial follow up of sales at retail stores, analyzing SKUs sold vs inventory as well.
• Responsible for implementing the Company's e-commerce (direct sales), KPI's and improvements.
• Portfolio, price and profitability analysis of each SKU per store.
• Direct management of all stores staff, managing sales strategies, inventory, creation and execution of processes.

São Paulo Area, Brazil

• Preparation of Annual Budget, Rolling Forecast and Monthly Forecast of Operations cost (Fuel, Fees, Technical Crew and Flight Ops staff) in accordance with LATAM Group guidelines and fulfilling the Business Unit.
• Monthly closing process and cost management with variance analysis versus budget, considering drivers and macroeconomics fluctuations impact.
• Sensitivity analysis and scenarios evaluation for strategic decision making.
• Presentation of monthly results to the Executive Committee and LATAM Group Directors and VP (Brazil and Chile).
• Preparation of management reports of operational expenditure (OPEX).
• Tracking and monitoring cost reduction opportunities, initiatives and synergies from the merger between TAM and LAN.

São Paulo Area, Brazil

• Responsible for creating an intelligence tool, integrating financial data from 3 areas (Marketing, Commercial and Sales), improving management decisions towards the products.
• Responsible for the national Marketing and POS budget management (R$80 MM), second biggest budget of the Company, with of 320 Products.
• Short and long term financial analysis of the product’s, as well as the quarter and annual financial planning and elaboration of reports and presentations to the Board of Directors.

São Paulo, São Paulo, Brazil

• Started as senior associate and was promoted as manager 6 months later-> Transaction advisory support - Financial due diligence Manager
• Exposure to a wide variety of clients and industries – most of them being large and multinational companies
• Conducting the project teams, leading meetings, performing administrative tasks and maintaining relationship with clients.
• Financial Due Diligence with focus on EBITDA, working capital, net debt and cash flow analysis.
• Understanding and analyzing the companies' main KPI’s.
• Budget and forecast analysis.

São Paulo Area, Brazil

• Responsible for creating a data analytical tool for monthly financial update and strategic follow up of owned stores.
• Main activities: economic viability analysis for new stores (franchise vs owned stores), forecast projections and budget projection of all Company's areas.
• Fully involved in the update of the Company’s 5YBP and decision of the Company's IPO.
• Direct report to the Vice President.

São Paulo, São Paulo, Brazil

• Started as experienced associate and promoted to senior associate with the highest rating.
• Financial Due Diligence with focus on EBITDA, working capital, net debt and cash flow analysis.
• Understanding and analyzing the companies’ main KPI’s.
• Budget and forecast analysis.
• Carve-out procedures.
• Exposure to a wide variety of clients and industries – most of them being large and multinational companies.

São Paulo, São Paulo, Brazil

• Responsible for pipeline analysis of Supply Chain area.
• Support for all partners and directors related to proposals, meetings and the area's KPIs.
• Participation in projects in large and multinational companies, focusing on developing data analytics and automation.

Bachelor'S Degree, Business Administration

Activities and Societies: Insper Jr Consulting Strategical consulting to small business companies. Responsible for Social Responsibility.

Bachelor'S Degree, Accounting