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Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

I connect clients with our iconic venues (Adelaide Convention Centre, Adelaide Entertainment Centre, Coopers Stadium, and The Drive) to create unforgettable experiences.I manage and prospect an $8.5 million+ portfolio across diverse industries, from agriculture, finance, marketing, and media to manufacturing, space, energy, and mining, private, and Government sectors, including but not limited to the Department of Trade and Investment (DTI), Department of Treasury and Finance (DTF), Department for Infrastructure and Transport (DIT), Department of Energy and Mining (DEM), and Department of Primary Industries and Regions (PIRSA). Building trust with over 1,400 clients is key, and I do that by crafting messaging and relationship management that secures partnerships.

Adelaide, South Australia, Australia

Finalist as “Large Training Provider of The Year” on the 2023 South Australian Training Awards.Leading marketing and student recruitment, communications and student engagement, and admissions teams at Alliance College, I ignited a growth revolution, propelling us to become one of Adelaide's leading private vocational colleges with a staggering 500% sales surge and a 20% brand awareness increase within 24 months. I spearheaded our Sydney expansion and skillfully navigated the challenges of COVID-19, ensuring uninterrupted success.Mentoring a high-performing and multicultural team of 13, I crafted a data-driven strategy that resonated. We launched seven (7) new courses for international students, tapping into emerging market trends. But transformation went beyond curriculum: I led a complete rebranding, revitalising the college's name from AHTS - Training and Education to Alliance College, brand identity and messaging, igniting student engagement.I fostered connections with over 200 local and international partners, including ensuring exceptional service and exceeding collaboration expectations. My multi-channel campaigns spanned print, radio, and digital media, delivering consistent brand messaging across diverse audiences.I seamlessly combined forces with internal and external stakeholders, from designers to web developers to StudyAdelaide, StudyNSW, and Austrade, to deliver high-impact campaigns and optimise results. As a key member of the Leadership Team, my data-driven recommendations shaped future plans and optimised our direction.My customer-centric strategies fuel my commitment to student success. My deep understanding of government regulations ensures compliance, while value-added services empower students to thrive. I didn't just talk to students; I engaged directly, conducting in-depth market research and developing courses based on their needs, leading to significant revenue growth.

Adelaide, Australia

In this role, I built trust and understanding with local and international education agents from Latin America and Europe, and countless international students, becoming a trusted advisor who guided their journeys through in-depth information and personalised support.My passion extended to crafting strategic marketing campaigns that drove awareness and interest in our diverse programs. I focused on both fostering our existing community and engaging new audiences, leveraging creative advertising and content writing to elevate our brand and reach the right people.From conception to execution, I orchestrated over 20 professional workshops, mastering the art of event management. Pre- and post-event evaluations provided valuable insights, which fueled my data-driven approach to analysing various activities. My reports and recommendations informed senior management's future planning, ensuring we focused resources where they made the most significant impact.

Sydney, New South Wales, Australia

Nominated as "Outstanding Performance" of the Annual National Award "MOJO" 2017.In this role, I drove sales growth by 20% through exceptional customer service and clear communication, exceeding satisfaction expectations for over 30,000 international clients. Fluent in English, Spanish, and Portuguese, I built trust, tailored communication to diverse needs, and skillfully handled objections, leading a team of 4 employees to ensure high-quality results and achieve aggressive sales targets through effective negotiation.

São Paulo E Região, Brasil

5-time winner of "High-Performance” of the Quarterly National Award "Make the Difference".At Cargill, I sparked innovation and brand love for Genuine, our cocoa and chocolate brand. My passion lies in understanding customer needs and translating them into product launches, end-to-end delivery and GTM marketing and communications campaigns. Leading cross-functional teams across cities, I saved the company $300,000 annually through impactful product launches and management projects. This included spearheading the end-to-end development and launch of three (3) new products from concept to market within 10 months. These launches encompassed market research and analysis, supply chain management, concept development and prototyping, pricing and positioning, branding, marketing and campaign development, product packaging, and performance monitoring. Additionally, I oversaw improvements to 18 other products and streamlined systems for enhanced efficiency.For stronger brand identity, I spearheaded a visual rebranding and crafted strategic messaging that resonated across every touchpoint. Leveraging social media, influencer partnerships, targeted campaigns, and compelling content writing, I fueled brand awareness, achieving 47,000+ Facebook followers in just one year.I delved into Kantar, Mintel and Euromonitor data to inform product development and marketing strategies. Conducting focus groups provided invaluable consumer insights, ensuring every decision was customer-centric.My marketing prowess transcended brand awareness. I developed and executed impactful campaigns for 21 food service SKUs, driving sales in both local and international markets, including to clients such as Nestlé, Mondelez, Ferrero, McDonald's, and Mars. I also managed Genuine's Customer Service Center, prioritising prompt issue resolution and proactive engagement, resulting in a 33% increase in customer satisfaction. My efforts were recognised with five (5) awards for outstanding performance.

Graduate Diploma, Strategic Leadership

Subjects: Change Management | Collaborative Partnerships and Relationships | Diversity Management | Ethical Practice | Financial Resources.

Diploma, Marketing And Communication

Activities and Societies: Developed a marketing and media plan for an event management company, including website development.Subjects.

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: Member of Academic Centre, Business Events Organizer, Graduation CommitteeSubjects: Accounting (Budget, Cost.