Fernanda (Fê) Paronetto Email & Phone Number

São Paulo, Brazil

An online platform for Moms, Dads and Future Parents, and the most important networking hub in the country!***One of the biggest parenting websites in Brazil, made by and for real parents!With millions of views/month and an incredible community of moms, we want to facilitate the parenthood journey.Just Real Moms (JRM) started with the desire that mothers could talk to other real mothers, bringing together a bit of everything: from anxieties they face, the first pregnancy… Show more An online platform for Moms, Dads and Future Parents, and the most important networking hub in the country!***One of the biggest parenting websites in Brazil, made by and for real parents!With millions of views/month and an incredible community of moms, we want to facilitate the parenthood journey.Just Real Moms (JRM) started with the desire that mothers could talk to other real mothers, bringing together a bit of everything: from anxieties they face, the first pregnancy, education, to behavior, fashion, leisure, travel and much more.We're also actively working to support NGOs and initiatives focused on children and mothers, social inclusion, racism, physical disabilities, sustainability, female entrepreneurship...JRM brings several experts & special guests to share their knowledge and personal experiences.The platform speaks not only with moms and dads, but also future parents who have countless doubts and curiosities!In addition to our content platform, we have become the most important networking hub connecting brands, investors, influencers/celebrities and the biggest players in the industry.*Startup accelerated by B2MAMY [powered by Google for Startups] w/ Danone Nutricia.IG / FB / Pinterest / TT: JustRealMomsYouTube: JustRealMomsOficial Show less

São Paulo, Brazil

The 1st Children's One Stop Shop in Brazil! Get ready for a new reality in the form of consumption & information in the Kiddz' Universe!We are not only revolutionizing the way parents consume credible and rich content, and the best services & products in the market for their kids, but we're also focusing actually on helping them navigate seamlessly through parenthood.Become part of the newest children's online portal and marketplace - bringing together the best products… Show more The 1st Children's One Stop Shop in Brazil! Get ready for a new reality in the form of consumption & information in the Kiddz' Universe!We are not only revolutionizing the way parents consume credible and rich content, and the best services & products in the market for their kids, but we're also focusing actually on helping them navigate seamlessly through parenthood.Become part of the newest children's online portal and marketplace - bringing together the best products, services, suppliers and content in Brazil (and around the globe) - with focus on social responsibility, sustainability and community!Become a crucial part of our Kiddz Market! Join our community with thousands of moms and dads and let's revolutionize this industry together!*Startup accelerated by B2MAMY [powered by Google for Startups] w/ Danone Nutricia. Show less

Greater New York City Area

"Uncovering NY"Behind the Scenes NYC (BTSNYC) is an independent online publication focused on fostering culturally rich, educational and community-driven content and tourism. In addition, BTSNYC is a full service corporate planning and management firm that curates non-touristic and unique experiences in New York for Corporate groups, mostly from overseas.- Community with over 2.5 million views on Social Media;- Fresh, unique approach to travel planning, event management and… Show more "Uncovering NY"Behind the Scenes NYC (BTSNYC) is an independent online publication focused on fostering culturally rich, educational and community-driven content and tourism. In addition, BTSNYC is a full service corporate planning and management firm that curates non-touristic and unique experiences in New York for Corporate groups, mostly from overseas.- Community with over 2.5 million views on Social Media;- Fresh, unique approach to travel planning, event management and unique experiences; - Exclusive videos interviewing small business owners, events, brands and hidden spots;- Experienced working with all-size corporate clients across the globe.“Disrupting the status quo of NY tourism far from the touristy scene and strengthening the local community!”Website: www.BehindTheScenesNYC.comInstagram: @BehindTheScenesNYCTwitter: @BehindScenesNYCFacebook: /BehindTheScenesNYCPinterest: @BehindScenesNYCTikTok: @BehindTheScenesNYC Show less

Greater New York City Area

"Uncovering NY" - Behind the Scenes NYC (BTSNYC) is a full service planning and management boutique firm that curates non-touristic and unique experiences in New York. So, what exactly does that mean?With a community of over 2.5 million monthly views, BTSNYC uncovers the best hot spots, exclusive and unique events that will help your company stand out and impress your employees and clients. BTSNYC is a fresh, unique approach to travel planning and event management. We don't plan… Show more "Uncovering NY" - Behind the Scenes NYC (BTSNYC) is a full service planning and management boutique firm that curates non-touristic and unique experiences in New York. So, what exactly does that mean?With a community of over 2.5 million monthly views, BTSNYC uncovers the best hot spots, exclusive and unique events that will help your company stand out and impress your employees and clients. BTSNYC is a fresh, unique approach to travel planning and event management. We don't plan traditional meetings, experiences and events. We are strategic partners.We spend time in understanding our client’s needs and objectives in order to produce a truly unique experience. Every project is designed with meticulous attention to detail and obsessive precision. Our curated network of partners and specialists, allows us to deliver the best customized ideas for different budgets and profiles.Whether you need to organize an event, technical visits, host clients or 'wow' potential buyers, BTSNYC can provide you with exclusive and irreverent ideas.Don’t do more of the same in New York, join forces with BTSNYC and explore the best of New York far from the usual hyped-up places.Services are:● Travel Planning ● Private Event Organization ● Car Services & Private Aviation ● Tours & Experiences ● Executive Production & Audiovisual Services In addition we offer audiovisual services with a fully equipped team, working on campaigns (photo & video) and social media content."Strengthening the local community, thinking disruptively, exploring the best of NY far from the touristy scene!"Website: www.BehindTheScenesNYC.comInstagram: @BehindTheScenesNYCTwitter: @BehindScenesNYCFacebook: /BehindTheScenesNYCPinterest: /BehindScenesNYC Show less

Greater New York City Area

Part of the Membership & Marketing Committee at the Brazilian-American Chamber of Commerce in New York City.

Greater New York City Area

Black 3 is an audiovisual production company focused on content creation and artistic connections, offering a 360º solution. (New York, USA | Los Angeles, USA | São Paulo & Rio de Janeiro, Brazil)Audiovisual - Video production in industries such as fashion, commercials, video clips, corporate with cinematographic equipment and infrastructure.Audio & Rentals - Soundtrack creations, voice overs and sound equipment rental for corporate events and clients.Executive… Show more Black 3 is an audiovisual production company focused on content creation and artistic connections, offering a 360º solution. (New York, USA | Los Angeles, USA | São Paulo & Rio de Janeiro, Brazil)Audiovisual - Video production in industries such as fashion, commercials, video clips, corporate with cinematographic equipment and infrastructure.Audio & Rentals - Soundtrack creations, voice overs and sound equipment rental for corporate events and clients.Executive Production & Experiences - Executive production, corporate event organization and exclusive tailor-made experiences.YouTube - We produce exclusive content for YouTube channels, with artistic curation and account management. Services range from scripting, pre-production, shooting, editing and channel management.Contact me at Contact@BehindTheScenesNYC.com Show less

São Paulo

Company activity: Project conception, planning, development and management of regional malls and mixed-use real estate complexes such as commercial towers and residential projects in urban areas.Responsible for ensuring the tenant mix balance in the shopping centers, besides the identification of brands that should be sought for each mall in order to ensure that every mall has the ideal quantity and quality of operations/stores by category (eg: Women's Fashion, Men's Shoes, Jewelry… Show more Company activity: Project conception, planning, development and management of regional malls and mixed-use real estate complexes such as commercial towers and residential projects in urban areas.Responsible for ensuring the tenant mix balance in the shopping centers, besides the identification of brands that should be sought for each mall in order to ensure that every mall has the ideal quantity and quality of operations/stores by category (eg: Women's Fashion, Men's Shoes, Jewelry, etc.) within the targets set in the Annual Comercial Planning, aiming the novelty factor, tenant mix differentiation, exclusivity and ‘leisure oriented’ brands.Responsible for formatting expansions of existing malls seeking complementary tenant mix.Also responsible for formatting and planning the tenant mix of new developments, as well as analysis and suggestions for changes in the architectural drawings of these new malls.Macro Activities:1. Manage on-going malls2. Planning and monitoring the commercialization of malls in expansion3. Planning and monitoring the commercialization of Greenfields (new developments)4. Monitor the market and development of new players5. Content generationKey Challenges/Complexities:- Ensuring a balanced tenant mix in each mall- Identification of new brands/shops that may interest Iguatemi Group- Contribute to the elaboration of the Tenant Mix’s strategy and brands for malls in expansion - Ensure compliance of the Tenant Mix Consultants’ tasks- The constant search for innovation (new concepts/brands) as a way to create differentials in the Iguatemi Group- Identification of trends and changes in behavior and how to translate them into the malls- Develop new brands (with prospect tenants), offering the Tenant Mix’s know-how on retail, retail necessities and opportunities in different Categories- Assist in the preparation of the new developments’ tenant mix Show less

São Paulo, Brazil

Company Activity: Leisure, Travel & Tourism – Luxury Concierge and Lifestyle Management Leadership in the start-up of the company in Brazil;Responsible for partnerships and contracts with suppliers; Corporate business development; Cross Marketing;Business feasibility analysis; Responsible for newsletter and website content; Leadership in the organization of events;Responsible for Press Relations; Responsible for the social midis (Facebook and… Show more Company Activity: Leisure, Travel & Tourism – Luxury Concierge and Lifestyle Management Leadership in the start-up of the company in Brazil;Responsible for partnerships and contracts with suppliers; Corporate business development; Cross Marketing;Business feasibility analysis; Responsible for newsletter and website content; Leadership in the organization of events;Responsible for Press Relations; Responsible for the social midis (Facebook and Twitter) Sales (individual and corporate); Sales and marketing strategy development; Luxury market studies and analysis; Responsible for monthly reports - Partnerships and Marketing - to the Headquarters (London) Show less

São Paulo, Brazil

Company Activity: PublisherBudget control for the magazines;Photo production (for Vogue magazine and supplements);Image research;Negotiated fees with photographers and image banks;Participated in developing the layouts for articles with the art department;Participated in the São Paulo Fashion Week team;Writing;Leadership role in organizing events for Vogue;Leadership role in projects with the commercial department (search for new advertisers, development of… Show more Company Activity: PublisherBudget control for the magazines;Photo production (for Vogue magazine and supplements);Image research;Negotiated fees with photographers and image banks;Participated in developing the layouts for articles with the art department;Participated in the São Paulo Fashion Week team;Writing;Leadership role in organizing events for Vogue;Leadership role in projects with the commercial department (search for new advertisers, development of prizes for capturing new subscribers, special promotions for subscribers in partnership with specific brands, ex.: Salvatore Ferragamo).Coordinated the project "Vogue’s Fashion Night Out" in Brazil Show less

São Paulo, Brazil

Company Activity: Health and Hygiene Product ManufacturerBudget control;Leadership in strategy development for new product launches;Analyzed market studies and sales results presented to board of directors and president;Held presentations for the sales team and internal staff;Leadership role in a marketing promotion held with 450 clients in Brazil;Created new promotional SKUs: from the briefing to product follow-up at the POS;Participated in the brand's largest… Show more Company Activity: Health and Hygiene Product ManufacturerBudget control;Leadership in strategy development for new product launches;Analyzed market studies and sales results presented to board of directors and president;Held presentations for the sales team and internal staff;Leadership role in a marketing promotion held with 450 clients in Brazil;Created new promotional SKUs: from the briefing to product follow-up at the POS;Participated in the brand's largest re-launch project (March 2006);Leadership role in a project involving a product that was new to the Toilet Paper industry;Leadership role in a project involving importing stuffed toys from China for promotions at POSs;Conducted surveys with consumers;Product studies at the POS;Visited clients to present new products and innovations. Show less

São Paulo, Brazil

Company Activity: Import and Export of food products Market research and studies; Participation in meetings with clients;Direct contact with clients and suppliers in order to initiate the export process;Participated in the export process;Participated in the import process;Monitored and studies products at supermarkets and reported launches of new brands.

São Paulo, Brazil

Company Activity: Commercialization of medical/hospital products Participated in bids (tenders) and the organization of documents; Reorganized client registrations;Follow-up of hospital sales with a company representative; Participated in the project for developing domestic needles;Participated in the company`s workshops for training on use of biopsy needles;Prospected new clients.

Bachelor Of Business Administration, Business Administration And Management, General

Education record

Activities and Societies: Visita após o colégio com um grupo para ir a orfanatos com crianças carentes, orfanatos com crianças carentes.