Latin America Human Resources & Communication

Responsible for business strategy and Human Capital strategy alignment, culture change, strategic communication; partners development program; PWC profile transformation aligned with global movement; Diversity initiatives towards women, cultural inclusion, millenials; corporate responsibility strategy and initiatives.

Support all the consumer businesses in Brasil (Citibank, Credicard and Credicard Financiamentos) from the HR point of view, developing people strategies, retention, talent development, leadership organizational structure and development, team building, executive coaching, HR strategic planning and transformation (new models), besides HR processes management and delivery.

HR transformation, metrics management, HR new models, Staffing, Leadership Development, Culture transformation, Diversity strategy and implementation, Rewards & Recognition

Chief of staff to global head of HR and Corporate Affairs, contributed to the design, rollout and managed plan to realign Citi's culture globally (5 Points Plan); managed Talent review process globally in partnership with business representatives; coordinated Corporate Communications global committee.

Changed the way Citi did staffing by implementing a metrics-driven model, focusing on mass recruitment in one cell, and specialized recruitment in another cell, promoting hunting, and aiming to reduce most recruited positions - i.e. entry-level started to be recruited from newly built internship program as opposed to market candidates, then associates, then MBAs, till mapping specific skills and areas in the market, supporting businesses as an internal consultant. Best ever first year turnover.… Show more Changed the way Citi did staffing by implementing a metrics-driven model, focusing on mass recruitment in one cell, and specialized recruitment in another cell, promoting hunting, and aiming to reduce most recruited positions - i.e. entry-level started to be recruited from newly built internship program as opposed to market candidates, then associates, then MBAs, till mapping specific skills and areas in the market, supporting businesses as an internal consultant. Best ever first year turnover. Record exposure and participation on the trainee program due to contact with universities and use of social medias. Built up University building, hotel model and training curricula. Comunication projection internally and externally. Innovative diversity programs such as Somar (people with special intelectual abilities working on branches) and social-economical inclusion. Show less

Mapped organizations main issues, building and implementing a project focused on process review from recruitment and staffing to onboarding and people management withing the company, including an HRMIS system, which I have designed and supported implementation.

First .com experience with an innovative group, environment and HR practices, supporting eCiti as the "start up model " within Citi, as an HR Generalist. Great experience supporting a new/digital business within a conservative organization, with remote work and free environment initiatives and so on.

Supported the integration between Citi and the newly acquired local bank Confia, which had 43 variable comp plans against one at Citi, for instance, besides very manual and personally managed programs (health program, for instace) which had to be professionalized.

Reviewed the communications program and rewards strategy, updating and optimizing them, creating a network amongst participants wich engaged employees on the process

Started with the production of the magazine, developing great relationship with the press and plants; started researching where news came from and ended up creating a chanel with international magazines which allowed us to acquired pictures of "secrets" published abroad for reasonable cost, upgrading the magazine content and including it on the international press scenario. Ultimately it became the second best sold in local market and was acquired by an international company.