Maria Fernanda Ruiz Email & Phone Number

Mexico

Ciudad De México Y Alrededores, México

Work with CEO to lead organization through the commercial landscape, overseeing product portfolio development, identifying new market opportunities and determining optimal pricing strategies. Manage team of 4 managers.

Ciudad De México Y Alrededores, México

• Set and lead business development digital strategy. Identify step change growth opportunities for strategic partnerships and ensure proper implementation as well as ongoing management. Work cross-functionally to gain.
• Develop rebranding strategy for all the company and definition for online channels.
• Identify, negotiate, implemente and manage strategic partnerships in foodservice industry in order to drive incremental growth.
• Design digital strategies for the upcoming e-commerce platform (SEO, SEM, Display, E-mail, Analytics, Performance Marketing,

Mexico City Area, Mexico

Ciudad De México Y Alrededores, México

Digital ChannelsDefined and launched digital strategy and digital channels, including online and mobile banking. Provided customer centered platforms through co-creation, design thinking and value creation processes. Led cross-functional teams to launch first branchless bank in Mexico.-Developed and supervised implementation of online and mobile platforms.

Boston Y Alrededores, Estados Unidos

• Provide client focused expertise in business innovation that facilitates organizations innovate across the entire value chain, including targeting new markets, new delivery channels, new products or services.
• Provide innovative solutions based on industry insights and analytical rigor utilizing thorough analyses of potential markets and sizing, competition, current business trends, and interim pilot results.
• Facilitate expansion of Natura’s innovation network by identifying new sources of trends, ideas, technological opportunities and potential partners.
• Developing sustainable and achievable innovation strategies.

Mexico City Area, Mexico

• Assessed new market development and commercial relations with existing suppliers that resulted in the creation and implementation of innovative growth initiatives for clients. Additionally, planned and executed.
• Coordinated and launched the restructuring of Businesses Plan for the Centro de Negocios Merced Abasto Shopping Mall. Overall project budget was in excess of $2,000,000.
• Provided management focused decision-making support associated with projects funding.
• Optimized financial models that reduced default payments by 40%.

Mexico City Area, Mexico

• Reported to the Chief Executive Officer, supervised operations and staff performance of 90 Sales Executives in four separate Sales Departments encompassing 21 locations throughout the country. Developed and brought.
• Provided administrative and advisory support Business Executive Director and Bank Board Members.
• Prepared and disseminated Information crucial for decision making by Regional Directors. Analyzed data, prepared and distributed Financial Reports, Budget Control Reports, Portfolio Control Reports and Statistical.
• Prepared monthly and yearly budgetary forecasts for all Sales Departments.
• Designed Corporate Policies, as well as calculated Salary Bonus payments.Directed and implemented the “Database Management System Project”, resulting in accessibility of records, better and more precise report.
• Supervised a team of 20 to 30 Executives on various financial projects.

Mexico City Area, Mexico

• Promoted to Supervisor of the Control Department within six months.
• Generated month-end reports regarding budget control and staff performance.
• Prepared monthly budgetary forecasts for the credit department according to corporate guidelines.
• Calculated bonus payment for front office staff.
• Delivered presentations for business executive meetings.

Master In Digital Business, Digital Channels + Digital Marketing

Master Of Business Administration (Mba), Finance, Consulting

Activities and Societies: Hult Consulting Club (Secretary), Hult Global Challenge Case (Director), ALPHA Boston Chapter Dean's List Module C

Bachelor Of Science, Chemical Engineering

Activities and Societies: Chemical Engineering Student Society, Society of Alumni of Chemical Engineering Universidad Complutense, Madrid.