Work with CEO to lead organization through the commercial landscape, overseeing product portfolio development, identifying new market opportunities and determining optimal pricing strategies. Manage team of 4 managers.

Set and lead business development digital strategy. Identify step change growth opportunities for strategic partnerships and ensure proper implementation as well as ongoing management. Work cross-functionally to gain buy-in, support, and assistance of current departments.•Develop rebranding strategy for all the company and definition for online channels. •Identify, negotiate, implemente and manage strategic partnerships in foodservice industry in order to drive incremental growth.•Design digital strategies for the upcoming e-commerce platform (SEO, SEM, Display, E-mail, Analytics, Performance Marketing,

Digital ChannelsDefined and launched digital strategy and digital channels, including online and mobile banking. Provided customer centered platforms through co-creation, design thinking and value creation processes. Led cross-functional teams to launch first branchless bank in Mexico.-Developed and supervised implementation of online and mobile platforms (Functionality and Look&Feel)-Innovated distribution channels and tools for deposit taking and saving products (lifecycle,agile development, roadmapping, feature prioritizatioin, program validation, online marketing, business analytics and product management assessment)-Co-designed bugeting and forecasting tools based on behavioural economics.-Designed and implemented digital strategies to increase client acquisition, conversion and transactionality of users.-Developed key drivers and key performance indicators.Marketing: Facilitated brand positioning, product marketing and communication strategy by identifying new sources of trends, ideas, and connecting potential partners.- Developed the awareness and digital marketing strategy for Bankaool by developing an integral online ecosystem.-Co-designed and supervision of marketing budget and media plan investment.-Coordinated social media content creation, management and implementation.-Supervised and manage social listening tools.-Searched, negotiated and managed brand embassadors.

Provide client focused expertise in business innovation that facilitates organizations innovate across the entire value chain, including targeting new markets, new delivery channels, new products or services, production innovation, new business and pricing models, as well as establishing new networks and partnerships. Prepare and analyze strategic and operating plans, develop key drivers and metrics for revenue growth, profitability, cost structure and value creationAnalyze all facets of key business trends, financial and operating metrics, as well as all data necessary to support decisions related to development of annual strategy plans. Additionally, design and facilitate pilot testing, implement innovative projects, oversee critical analyses, formulate work plans, prepare and deliver client presentations, manage relationships with existing clients and support the development of new relationships. Recent projects include:Natura Cosmeticos , based in Brazil is the leading Cosmetics Company in Latin America, revenues of $4,000,000,000•Provide innovative solutions based on industry insights and analytical rigor utilizing thorough analyses of potential markets and sizing, competition, current business trends, and interim pilot results.•Facilitate expansion of Natura’s innovation network by identifying new sources of trends, ideas, technological opportunities and potential partners.•Developing sustainable and achievable innovation strategies.

Assessed new market development and commercial relations with existing suppliers that resulted in the creation and implementation of innovative growth initiatives for clients. Additionally, planned and executed Financial Modeling Projects for a variety of corporate subsidiary companies, as well as performed ad hoc analysis as needed to better evaluate overall corporate and subsidiary business performance.•Coordinated and launched the restructuring of Businesses Plan for the Centro de Negocios Merced Abasto Shopping Mall. Overall project budget was in excess of $2,000,000.•Provided management focused decision-making support associated with projects funding.•Optimized financial models that reduced default payments by 40%.

Reported to the Chief Executive Officer, supervised operations and staff performance of 90 Sales Executives in four separate Sales Departments encompassing 21 locations throughout the country. Developed and brought structure to the Operation Control Department, systematized information flow with other departments, as well as standardized calculation models. Additionally, developed quantitative measurement methods regarding efficiency, productivity and yield for all sales departments, including credit, saving, leasing and factoring for both regional and national levels.•Provided administrative and advisory support Business Executive Director and Bank Board Members.•Prepared and disseminated Information crucial for decision making by Regional Directors. Analyzed data, prepared and distributed Financial Reports, Budget Control Reports, Portfolio Control Reports and Statistical Quality Control Reports. Additionally, interpreted and evaluated Sales Forecast results•Prepared monthly and yearly budgetary forecasts for all Sales Departments.•Designed Corporate Policies, as well as calculated Salary Bonus payments.Directed and implemented the “Database Management System Project”, resulting in accessibility of records, better and more precise report generation and optimized timings. Reengineered and implemented the measurement procedures and bonus payment policies to the new departments and offices. Reorganized work flows and as a result, decreased costs and reduced staff head-count by seven employees. •Supervised a team of 20 to 30 Executives on various financial projects.•Manipulation of data was effectively reduced by 70%.

•Promoted to Supervisor of the Control Department within six months.•Generated month-end reports regarding budget control and staff performance.•Prepared monthly budgetary forecasts for the credit department according to corporate guidelines.•Calculated bonus payment for front office staff.•Delivered presentations for business executive meetings.