Gerente De Marketing E Comunicação
CurrentRE/MAX is the world’s largest real estate franchise network, with over 620 offices and 10,000 real estate agents in Brazil. At RE/MAX, my roll is to build and execute brand strategies to strengthen and expand RE/MAX Brazil’s market presence. As Head of the Marketing Department, I am responsible for creating integrated campaigns focused on end customers, internal marketing, and franchisee engagement, fully aligned with the brand's global guidelines.✅ Key Responsibilities and Achievements:Strategic Brand Planning: Developed and executed RE/MAX Brazil’s marketing plan, designing campaigns that address the needs of both end customers and franchisees.Team and Partner Management: Led an internal team and managed digital marketing and public relations agencies to ensure consistent and effective brand communication across all channels.Institutional and Recruitment Communications: Created campaigns that enhance brand positioning with the public and attract new talent, focusing on brand alignment and network expansion.Corporate Events and Trade Shows: Planned and executed events, conventions, and trade shows that strengthen franchisee engagement and provide an immersive brand experience.Brand and Branding Training: Instructor at RE/MAX’s Corporate University, where I conduct branding and communication training for new franchisees, emphasizing the importance of consistent brand messaging.Online and Offline Media Management: Designed media campaigns to maximize brand presence across all channels, driving brand awareness and delivering measurable results.Incentive Campaigns: Developed incentive programs for expansion consultants, motivating and aligning the team to achieve growth targets.
