Fernanda Bittencourt Email and Phone Number

- Support in organizing the backlog, with prioritization and detailing of product items.- Product roadmap creation.- Preparation of status reports and delivery estimates for stakeholders.- Relationship with suppliers and internal team in the process of purchasing software licenses and training services.- Generation of metrics on work progress (burndown chart) and creation of action plans to ensure quality in deliveries.- Support in structuring and creating boards and roadmap plans for IT teams in Jira.

- Support in organizing the backlog, with prioritization and detailing of product items. - Product roadmap creation. - Facilitation in planning sprints and conducting agile events. - Preparation of status reports and delivery estimates for stakeholders. - Preparation of meeting minutes and follow up with involved teams. - Relationship with suppliers and internal team in the process of purchasing software licenses and training services. - Generation of metrics on work progress (burndown chart) and creation of action plans to ensure quality in deliveries.

- Facilitation in the development of demands with software developers, with resolution of impediments and guarantee of application of ceremonies. - Support in driving the company's agile transformation, with application of Scrum and Kanban in the IT Support area. - Support in managing the product backlog. - Prioritization and distribution of demands, as well as alignment with customers and internal resources. - Preparation of schedules and financial control of projects. - Application of Design Thinking techniques to understand pain in the business area and collaboratively create solution proposals. - Use of Jira to manage the product backlog and generate metrics.

- In the area of ​​Agile Development, management of web and mobile projects and TV systems: planning, documentation, briefing for UX and developers, monitoring and approval. - Alignment of priorities and deadlines with the UX team, creating schedules and allocating tasks. - Negotiation with user area of ​​deadlines for delivery. - Creation of user manuals for the solutions and training of teams responsible for the operation. - Product backlog organization and sprint backlog planning in projects using SCRUM. - Creation of desktop and mobile wireframes with layout and interface recommendations based on UX best practices. - Identification of innovation opportunities.

- Management of team composed of front and backend programmers, designers and service coordinators, distributing projects, organizing the demand queue and controlling hours/costs. - Structuring and monitoring of digital projects, such as e-commerce sites and apps.- Scope assessment, forwarding of briefing to the front and backend areas, distribution of priorities and deadlines, approval and delivery. - Content editing (texts and images) on platforms such as Wordpress, Linx and Magento. - Campaign configuration and email marketing triggering. - Interface with clients to create detailed briefings and negotiate deadlines for delivering projects and features. - Approval of adjustments and improvements made by the teams. During development, layout and interface recommendations based on UX best practices.

- Application management: benchmark, briefing, RFP, creation of wireframes and mockups, approval and submission in stores. Survey of features and suggestion of improvements. - Marketing Representative on the institution's Mobile Committee, also composed of IT and Schools. - Creation of wireframes and mockups of mobile version of websites. Conceptualization, together with the designer, of the mobile layout, using good UX practices. - Campaign development to promote products in online and offline channels. - Interface with social networks area to create actions in applications, such as Whatsapp and Snapchat. - Identification of opportunities for innovation in mobile, such as the use of NFC, beacon and wearables, in addition to serving students via Whatsapp. - Generating website traffic reports via mobile devices and app downloads from the Apple Store and Play Store. - Supervision of the quality of FGV's communication material in the mobile environment, such as email marketing and ads. - Interaction with the SEO team, as well as A/B testing and evaluation of traffic optimization/monitoring tools. - Management of mobile service providers.

- Website and application management: benchmarking, briefing, RFP, creation of wireframes and mockups, approval and submission in stores. Evaluation of features and suggestion of improvements. - Use of agile SCRUM methodology in projects, coordinating product and sprints backlogs, negotiating with teams involved in the evolution of websites and applications and ensuring the agility of the implementation process. - Definition of KPIs for product development. - Evaluation of accessibility features in the logged area of ​​the site and evaluation of the implementation. - Creation of wireframes/mockups for websites and applications, considering best UX practices. - Interaction with the SEO team to optimize the traffic of the company's websites. - Creation and maintenance of the company's account in the main app stores, making the publications and evaluating the volume of downloads, user reviews and main statistics.