Fernanda Sobral Pacheco Email & Phone Number

State Of São Paulo, Brazil

As Head of Marketing as a Service at Kob/Visa, I lead and execute all marketing initiatives to drive brand growth in the market. Working closely with business units, I am responsible for designing and implementing the Go-to-Market (GTM) strategy with a special focus on Enterprise Marketing. My mission is to develop and implement brand positioning and.

São Paulo, SP, BR

I support innovative startups on their growth journey by providing not only capital but also strategic mentorship. Leveraging my extensive marketing experience and business insights, I help entrepreneurs develop market strategies, optimize operations, and propel their brands toward success

São Paulo, São Paulo, BR

As a Marketing Consultant at Organica, I hold an executive leadership role, coordinating strategic projects. Specializing in structuring marketing organizations, developing product marketing strategies, and driving agile innovation initiatives, I excel in formulating brand management projects and strategic plans. Across various sectors such as e-commerce.

Sunnyvale, CA, US

As Head of Marketing, I led teams in Field Marketing, Customer Marketing, and Acquisition for Latin America (Brazil and Mexico), Israel, Nordic Countries, and the Middle East, reporting directly to the Senior Global Marketing Director (VP level). My role involved conceiving and implementing strategies to strengthen the brand and drive demand for LinkedIn's.

San Jose, CA, US

As B2B Marketing Lead for PayPal in Brazil, I spearheaded the development of scalable and customized B2B marketing programs and strategies targeting Enterprise, Mid-Market, and Partner (Platforms and Agencies) segments. My role involved structuring and managing PayPal Brazil's B2B marketing strategy, with a keen focus on understanding customer needs and.

Sao Paulo, BR

As a Strategic Marketing Leader at PagSeguro/UOL, I co-led the launch and marketing plan for the "Mobile Payment" product category, marking PagSeguro's official entry into the physical payments solutions market with "Maquininha." My responsibilities included conducting market research in the United States, gathering insights on retail models and.

Rio De Janeiro, RJ, BR

At Br Malls Shopping Group, I was responsible for managing Marketing and Social Media Activation, overseeing media planning, implementing annual Marketing and Communication campaigns, and selling media space. I introduced a new incentive campaign format for retailers, optimizing profitability based on space utilization relative to cost per square meter..

Barueri, São Paulo, BR

I coordinated the Trade Marketing teams and activities at Cielo, supporting the Commercial Vice Presidency. Our focus was on planning and implementing the annual Trade Marketing strategy, developing innovative partnerships and projects for Corporate Accounts, New Markets, and Franchises, which represent over 50% of the total revenue. I managed marketing.

Slough, Berkshire, GB

I was responsible for managing category projects, including cleaning products, bleach, and insecticides for the Wal-Mart Group. By utilizing market analysis (Nielsen) and consumer purchase decision strategies, I achieved a 25% increase in network sales.

São Paulo, SP, BR

Raynham, MA, US

Frankfurt Am Main, Hessen, DE

Executive Mba, Sales & Marketing

Bacharelado Em Administração, Administração, Negócios E Marketing