Fernanda Sobral Pacheco Email and Phone Number
Fernanda Sobral Pacheco work email
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Fernanda Sobral Pacheco personal email
Sou uma profissional de marketing com mais de 20 anos de experiência em empresas globais de tecnologia, fintech, SaaS, varejo e bens de consumo. Ao longo da minha trajetória, tive a oportunidade de liderar equipes multifuncionais em grandes empresas como LinkedIn, PayPal, Cielo, PagSeguro, Reckitt Benckiser e Grupo Pão de Açúcar, atuando no Brasil, América Latina e mercados emergentes, sempre com foco em transformar estratégias de marketing em motores de crescimento sustentável, especialmente nas áreas de tech e fintech.Minha abordagem em marketing é 360º, integrando estratégia, construção de jornadas, customer experience e marketing de produto. Com uma visão comercial voltada para a geração de negócios, acredito que o marketing deve ser um facilitador de resultados concretos para as empresas. Além disso, sou uma pessoa orientada a pessoas, valorizando relacionamentos e a construção de conexões genuínas como parte essencial do sucesso de qualquer estratégia.No PagSeguro, liderei o lançamento da solução de pagamentos móveis, posicionando a marca como pioneira no Brasil. No PayPal, desenvolvi estratégias de crescimento para pequenas e grandes empresas, e no LinkedIn, uni equipes distintas para criar sinergias e implementar programas de marketing B2B em toda a América Latina.Minha atuação abrange tanto o marketing para grandes contas quanto para pequenas empresas, com foco em geração de demanda, conteúdo estratégico, ABM e parcerias. Tenho expertise em MarTech, CRM e Inteligência Artificial, que aplico à gestão da jornada e experiência do cliente, sempre com uma visão data-driven.Com um Master em Design Estratégico e um MBA em Negócios, lidero com empatia e foco em inovação, facilitando a colaboração entre áreas para maximizar o impacto de cada ação. Além de atuar como consultora estratégica e mentora de negócios, sou engajada em Diversidade e Inclusão, liderando iniciativas transformadoras no LinkedIn e no PayPal.Meu objetivo é contribuir para o sucesso e o crescimento sustentável das marcas com as quais trabalho, ajudando-as a construir relacionamentos sólidos e a alcançar resultados de longo prazo.
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Head Of Marketing | B2B Strategy And Branding | Kob And Visa (Aas – Consulting Model)KobState Of São Paulo, Brazil -
Head Of Marketing As A Service | B2B Mkt Strategy | Branding & Enterprise Mkt -Kob/VisaKob Aug 2024 - PresentAs Head of Marketing as a Service at Kob/Visa, I lead and execute all marketing initiatives to drive brand growth in the market. Working closely with business units, I am responsible for designing and implementing the Go-to-Market (GTM) strategy with a special focus on Enterprise Marketing. My mission is to develop and implement brand positioning and activation strategies, ensuring that Kob stands out in the B2B market and establishes meaningful connections with our target audience. With a results-oriented approach, I am committed to translating Kob’s vision into impactful marketing actions that drive sustainable growth
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Angel Investor And Startups MentorGvangels Jan 2024 - PresentSão Paulo, Sp, BrI support innovative startups on their growth journey by providing not only capital but also strategic mentorship. Leveraging my extensive marketing experience and business insights, I help entrepreneurs develop market strategies, optimize operations, and propel their brands toward success -
Head Of Marketing As A Service | B2B &B2B2C | Branding & Digital Marketing | ConsultantOrganica Evolução Exponencial Jan 2024 - Nov 2024São Paulo, São Paulo, BrAs a Marketing Consultant at Organica, I hold an executive leadership role, coordinating strategic projects. Specializing in structuring marketing organizations, developing product marketing strategies, and driving agile innovation initiatives, I excel in formulating brand management projects and strategic plans. Across various sectors such as e-commerce, B2B, B2B2C, and technology, my focus is on enhancing team engagement, optimizing brand performance to drive revenue growth, and fostering a culture of innovation. -
Head Of Marketing Latam & Emerge - Marketing And Sales SolutionsLinkedin Aug 2019 - Oct 2023Sunnyvale, Ca, UsAs Head of Marketing, I led teams in Field Marketing, Customer Marketing, and Acquisition for Latin America (Brazil and Mexico), Israel, Nordic Countries, and the Middle East, reporting directly to the Senior Global Marketing Director (VP level). My role involved conceiving and implementing strategies to strengthen the brand and drive demand for LinkedIn's B2B Marketing and Sales Solutions, resulting in a significant increase in marketing contribution from Latin America.I was responsible for global and regional programs, solidifying LinkedIn’s position as a leader in B2B marketing. This included executing Go-to-Market (GTM) strategies in the Technology and Finance sectors, managing industry events, Thought Leadership, Employer Branding, content sponsorships, and strategies for launching and consolidating new solutions. I developed market entry strategies for various regions, such as launching LinkedIn in Israel and the Nordic countries, focusing on increasing awareness, consideration, and demand for the platform’s solutions. I managed the implementation and execution of scalable digital strategies and customized programs, resulting in strong client relationships and significant revenue growth. -
Head Of B2B Marketing - Enterprise & Small BusinessPaypal Mar 2016 - Aug 2019San Jose, Ca, UsAs B2B Marketing Lead for PayPal in Brazil, I spearheaded the development of scalable and customized B2B marketing programs and strategies targeting Enterprise, Mid-Market, and Partner (Platforms and Agencies) segments. My role involved structuring and managing PayPal Brazil's B2B marketing strategy, with a keen focus on understanding customer needs and crafting go-to-market strategies to drive revenue growth and enhance customer experience.I played a pivotal role in co-managing the implementation and structuring of the Attraction and Onboarding Marketing Project for small businesses. This encompassed tasks such as data management, multi-channel activation (owned, paid, and earned), website architecture, and content strategy.A notable achievement was the development of a new performance management model, emphasizing investment optimization, campaign efficiency, and ROI. This approach significantly contributed to achieving some of the best global results. -
Head Of Marketing And CommunicationsPagseguro Jan 2013 - Feb 2015Sao Paulo, BrAs a Strategic Marketing Leader at PagSeguro/UOL, I co-led the launch and marketing plan for the "Mobile Payment" product category, marking PagSeguro's official entry into the physical payments solutions market with "Maquininha." My responsibilities included conducting market research in the United States, gathering insights on retail models and competitors. I coordinated the marketing and communication plan for PagSeguro's "Mobile Payment," overseeing PR strategy, business plan development, product visual identity design, brand positioning, product marketing, and competitive analysis.Additionally, I contributed to structuring the website based on the customer journey, managed events, co-marketing initiatives, and supported the sales team in partner negotiations. My active involvement in innovation and service design working groups highlighted my commitment to shaping PagSeguro's future. By engaging in discussions on new business opportunities, UX, and CX, I contributed to building the Canvas model and participated in agile projects, implementing Scrum methodology.#StrategicLeadership #ProductLaunch #Innovation #BrandManagement -
Marketing ManagerBrmalls/ Shopping Center Jul 2012 - Jan 2013Rio De Janeiro, Rj, BrAt Br Malls Shopping Group, I was responsible for managing Marketing and Social Media Activation, overseeing media planning, implementing annual Marketing and Communication campaigns, and selling media space. I introduced a new incentive campaign format for retailers, optimizing profitability based on space utilization relative to cost per square meter. This project led to a significant increase in tenant engagement with the mall's activations. -
Marketing And Field LeadCielo Aug 2008 - Jul 2012Barueri, São Paulo, BrI coordinated the Trade Marketing teams and activities at Cielo, supporting the Commercial Vice Presidency. Our focus was on planning and implementing the annual Trade Marketing strategy, developing innovative partnerships and projects for Corporate Accounts, New Markets, and Franchises, which represent over 50% of the total revenue. I managed marketing and activation plans, including promotions and strategic partnerships with Visa, MasterCard, Bradesco, Banco do Brasil, and HSBC. I also led collaborative initiatives with major shopping centers in Brazil and spearheaded marketing projects with Shell and Visa, resulting in substantial growth for the involved companies. -
Trade Marketing Specialist - Category ManagementReckitt Benckiser Nov 2007 - Aug 2008Slough, Berkshire, GbI was responsible for managing category projects, including cleaning products, bleach, and insecticides for the Wal-Mart Group. By utilizing market analysis (Nielsen) and consumer purchase decision strategies, I achieved a 25% increase in network sales. -
Marketing Lead And CoordinatorGrupo Pão De Açúcar Aug 2004 - Mar 2007São Paulo, Sp, Br -
Marketing And Events CoordinatorSynthes 2003 - 2004Raynham, Ma, Us -
Marketing Analyst - Max BlueDeutsche Bank Dec 2001 - Dec 2002Frankfurt Am Main, Hessen, De
Fernanda Sobral Pacheco Skills
Fernanda Sobral Pacheco Education Details
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Fgv Educação ExecutivaSales & Marketing -
Espm Escola Superior De Propaganda E MarketingNegócios E Marketing
Frequently Asked Questions about Fernanda Sobral Pacheco
What company does Fernanda Sobral Pacheco work for?
Fernanda Sobral Pacheco works for Kob
What is Fernanda Sobral Pacheco's role at the current company?
Fernanda Sobral Pacheco's current role is Head of Marketing | B2B Strategy and Branding | Kob and Visa (aaS – Consulting Model).
What is Fernanda Sobral Pacheco's email address?
Fernanda Sobral Pacheco's email address is fe****@****.com.br
What schools did Fernanda Sobral Pacheco attend?
Fernanda Sobral Pacheco attended Fgv Educação Executiva, Espm Escola Superior De Propaganda E Marketing.
What are some of Fernanda Sobral Pacheco's interests?
Fernanda Sobral Pacheco has interest in Education, Arts And Culture, Disaster And Humanitarian Relief, Economic Empowerment.
What skills is Fernanda Sobral Pacheco known for?
Fernanda Sobral Pacheco has skills like Market Planning, Trade Marketing, Market Research, Marketing, Marketing Strategy, Marketing Management, Advertising, Business Planning, Merchandising, Product Management, Competitive Analysis, Digital Marketing.
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