Fernanda Starling

Fernanda Starling Email and Phone Number

Estrategista de marketing @ Faculdade Sudeste | FASE
State of Minas Gerais, Brazil
Fernanda Starling's Location
Timóteo, Minas Gerais, Brazil, Brazil
About Fernanda Starling

Hello, I'm Fernanda, a passionate marketing and growth consultant dedicated to helping small regional businesses reach their full potential.My professional journey began unexpectedly. After graduating in Chemical Engineering, I realized that the industrial sector and the monotonous routine of reports wouldn't fulfill me professionally. That's when I made a courageous decision to take a year off and become an Au Pair in the United States, seeking self-discovery and exploring my future career path.This experience took me away from my previous life and helped me realize that my true passion lay in utilizing my creativity in my daily life and profession. It was during that period that I had the opportunity to learn about Photoshop and its possibilities.Upon returning to Brazil, my journey took a new turn when I was hired by a rising company in the online postgraduate education industry. They recognized my Photoshop skills and brought me on board their marketing team. It was in this role that I discovered my passion for marketing and witnessed the power of captivating people through my greatest strength—creativity. I saw the company grow from 15 employees to over 100 in just one year.Throughout this process, I had the opportunity to lead a team of five individuals and oversee the entire Marketing and Creative department. This experience was crucial in consolidating my expertise and inspired me to take a step further. I decided to start my own company, providing marketing and growth consulting solutions to other businesses seeking expansion and in need of experienced professionals in the field.Today, I enthusiastically work as a marketing and growth consultant, collaborating closely with small regional businesses to help them achieve their goals and overcome challenges. I firmly believe in the potential of strategic marketing combined with creativity to drive sustainable and long-lasting growth.If you're searching for a dedicated, passionate, and committed partner to boost your business's growth, I'm here to help. Together, let's embark on the path to success, overcome obstacles, and achieve extraordinary results.

Fernanda Starling's Current Company Details
Faculdade Sudeste | FASE

Faculdade Sudeste | Fase

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Estrategista de marketing
State of Minas Gerais, Brazil
Fernanda Starling Work Experience Details
  • Faculdade Sudeste | Fase
    Estrategista De Marketing
    Faculdade Sudeste | Fase
    State Of Minas Gerais, Brazil
  • Expert Education And Visa Services Brasil
    Marketing Specialist
    Expert Education And Visa Services Brasil Jun 2024 - Sep 2024
    São Paulo, Brazil
    - Designed and executed a comprehensive advertising and social media strategy to maximize engagement and expand reach.- Developed the strategy and participated on implementation of the current website (experteducation.com.br), ensuring alignment with the company's strategic objectives.- Created high-performing creative assets for advertising campaigns and social media, optimized to drive conversions.- Developed training programs and documentation to equip the sales team, boosting productivity and ensuring strategic alignment.- Implemented and managed targeted email marketing strategies, focusing on lead nurturing and driving measurable conversion growth.
  • Spiible
    Head Of Marketing | Account Manager
    Spiible Jul 2023 - May 2024
    Australia
    - Team Management: Oversee and lead a team of 9 marketing professionals.- Account Management: Manage four Spiible accounts: Spiible, Spiible{tech}, Spiible Latam, and Spiible ONS.- Growth Strategies: Develop and implement growth strategies in areas such as social media, SEO, Ad performance, and conversion rate improvement.- Revenue Projections and KPI Definition: Create and manage monthly and annual revenue projections, and define key performance indicators (KPIs).- Data Analysis: Analyze conversion data and evaluate the effectiveness of strategies employed.- Analytical Dashboards: Develop and maintain analytical dashboards to visualize KPIs.- Event Management: Organize and participate in both online and in-person events.- Email Marketing: Design and execute email marketing flows and strategies.- Zoho universe knowledge: Everything Zoho, including: marketing automation, CRM, and analytics.- Annual Planning: Define the annual calendar and plan sector events.- Language Proficiency: Conduct daily meetings in English and use Spanish weekly.
  • Up Marketing Digital
    Marketing Manager
    Up Marketing Digital Apr 2020 - Jul 2023
    Minas Gerais, Brazil
    - Co-founder of a B2B Marketing Agency;- Responsible for analyzing and creating strategies for business growth;- Meta Ads Manager;- SEO Strategist;- E-mail Marketing;- Competidor Analysis;- Data Analysis;- Content Cadence;- Content creator and approval;- Social Media strategist;- Branding strategist;- Persona definition;- Responsible for ensuring work quality;- Developed processes and strategies to improve time optimization;- Graphic Designer (Adobe Creative Cloud and Canva);- UX/UI inicial Designer, designer made in Canva and sent to the designer to code;- Campaign Roadmap;- Campaign Strategies and Scripts.
  • Petals Care
    Growth And Branding Project For Petals Care
    Petals Care Nov 2022 - Apr 2023
    Minas Gerais, Brasil
    - Branding;- UX/UI Design;- Traffic Manager ;- Data Analysis ;- Created a Marketing Growth plan;- Sales department and text organization;- Product review.
  • Analytical Beirama
    Sales Executive Jr
    Analytical Beirama May 2022 - Jan 2023
  • Analytical Beirama
    Marketing Assistant
    Analytical Beirama Mar 2022 - Sep 2022
    E-mail Marketing;Content Cadence;Content Creator;New Clients Prospects;Grafic Designer;Landing Page designer.
  • Facuminas Ead
    Video Editor
    Facuminas Ead Mar 2021 - Jan 2022
    Minas Gerais, Brasil
    Video editor for several recorded Classes of a Graduation program.Adobe premiere: intermediated edition (Screen switch, Crop, Audio correctionand Vignette edition)
  • Facuminas Ead
    Marketing Manager
    Facuminas Ead Nov 2019 - Dec 2020
    Minas Gerais, Brazil
    - Coordinated a team of 4 people- Marketing Team Manager- Data analysis- Capital distribution- Growth strategist- Social Media Manager- Graphic Designer- A|B Test optimization
  • Vamtec S/A
    Estagiária (Técnico De Química)
    Vamtec S/A May 2011 - Nov 2011

Fernanda Starling Education Details

Frequently Asked Questions about Fernanda Starling

What company does Fernanda Starling work for?

Fernanda Starling works for Faculdade Sudeste | Fase

What is Fernanda Starling's role at the current company?

Fernanda Starling's current role is Estrategista de marketing.

What schools did Fernanda Starling attend?

Fernanda Starling attended Centro Universitário União Das Américas Descomplica, Centro Universitário União Das Américas Descomplica, Centro Universitário Do Leste De Minas Gerais (Unilesteoficial), Stony Brook University.

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